Link profile analysis: How to prevent penalties by being proactive

As most SEOs know, links are still extremely important to ranking highly in the Google search results. In fact, a recent study performed by Backlinko showed that “the number of domains linking to a page correlated with rankings more than any other factor.” Thus, it makes sense for most all large companies with a significant website presence to implement a regular link pruning schedule. At ymarketing, we call our process of link pruning “link remediation.” The normal way most sites handle a penalty is reactionary in nature. The SEO wakes up one day and finds the scariest of emails an SEO can receive in their inbox: They have been hit with a manual penalty. Once they notice the manual penalty email, they scramble to analyze their site’s backlink profile. They find they have indulged in one too many link exchanges or article marketing techniques. Depending on how bad it is, it can take weeks or even months to clean up the link profile before Search Engine Land Source

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