Google Attribution: What search marketers need to know

One of the biggest announcements to come out of Google Marketing Next, held in San Francisco last week, was the release of Google Attribution. The new, free solution can pull in data from Google Analytics, AdWords or DoubleClick Search to provide a more holistic view of conversion actions across channels and devices for attribution modeling and bidding information. Here’s a look at what this new solution means for search marketers. What is Google Attribution? Google Attribution is the simplified version of Attribution 360, the enterprise-level offering that came out of Google’s 2014 acquisition of multichannel attribution solution Adometry. It integrates with Google Analytics, Google AdWords and DoubleClick Search and doesn’t require any additional site tagging. Marketers link a Google Analytics view that’s already associated with a Google AdWords or DoubleClick Search account. Once the account is set up, Attribution is populated with the channel performance data from the connected Analytics view. Marketers can then assign an attribution model to their conversion events. And as in Analytics, it’s possible to Search Engine Land Source

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The Account-Based Marketing Guide for Modern Marketers

As a marketer, you spend a lot of your time coming up with new ways to reach the right prospect, at the right time, with the right message. Account-Based Marketing (ABM) is a tried-and-true strategy to help you do all three. By treating each account as a market of one, you can deepen your relationships with individuals at key accounts and ultimately increase revenue. For more ways ABM can help you up your marketing game, read this white paper from Oracle. Visit Digital Marketing Depot to download “The Account-Based Marketing Guide for Modern Marketers.” The post The Account-Based Marketing Guide for Modern Marketers appeared first on Search Engine Land. Search Engine Land Source

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SearchCap: Google tests personal search, featured snippets CTR & Google Attribution

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google adds ‘Personal’ search filter, then drops itMay 30, 2017 by Barry Schwartz Google tests a personalized version of their search results for signed-in Google users. Did you see it? Google Attribution: What search marketers need to knowMay 30, 2017 by Ginny Marvin The new attribution solution announced last week offers more insights and functionality than currently available in AdWords or Analytics. Another study shows how featured snippets steal significant traffic from the top organic resultMay 30, 2017 by Barry Schwartz When a featured snippet is present, CTR for the first organic result falls below 20 percent. The Account-Based Marketing Guide for Modern MarketersMay 30, 2017 by Digital Marketing Depot As a marketer, you spend a lot of your time coming up with new ways to reach the right prospect, at the right time, with the right message. Account-Based Marketing (ABM) is Search Engine Land Source

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5 Most Important SEO Ranking Factors in 2017

5 Most Important SEO Ranking Factors in 2017 In this video I have listed down the top 5 most important SEO ranking factors in 2017. Google is constantly changing its ranking algorithm, digital marketers need to stay updated in order rank their websites on the first page of Google. Google Quality Guidelines – http://ift.tt/1FLXwJH Moz Open Site Explorer – http://ift.tt/1rfsq4g

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What is SEO and How does SEO work?

What is SEO and How does SEO work? http://ift.tt/1opWhLZ *** Click above to get my FREE mini course on building your own successful authority website *** In this video we review what SEO is and how SEO works. – The purpose of SEO – Internal website elements – External website elements

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Coming up with web design ideas | For developers

Coming up with web design ideas | For developers Team Treehouse, free trial (affiliate link) http://ift.tt/2s2AjlD A walk through of how I come up with web design ideas, specifically, the thought process behind my new portfolio design. Links: Where Do Good Ideas Come From? Plagiarism or Influence? Beehance http://ift.tt/1gQxyaZ Awwwards http://ift.tt/1q2jsG1 Awesome YouTuber’s/Developers: Joe @ Coding Phase https://www.youtube.com/channel/UC46wWUso9H5KPQcoL9iE3Ug Chris Sean https://www.youtube.com/channel/UCu1xbgCV5o48h_BYCQD7KJg

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Video SEO – How to Rank #1 in YouTube (Fast!)

Video SEO – How to Rank #1 in YouTube (Fast!) This video will show you everything you need to know about video SEO. Specifically, you’ll learn how to optimize your videos around YouTube’s top 5 ranking factors. In fact, these are the same five factors that I focus on for every video that I publish. They’re the main reason that my videos rank in the top 3 for keywords like “SEO”, “link building”, “get traffic” and more. So what are these five YouTube SEO ranking factors? The first is called Total Watch Time. This is simply how many minutes of watch time your video has accumulated since you published it. The more Total Watch Time your video has the higher it will rank in the search results (in general). Next up we have mastering the hook. This is simply making sure you hook your viewer in the first 15 seconds of your video (which is HUGE). I’ve found that — once you get someone to watch the first 15 seconds — you’ve pretty much hooked them for good. And in the video I show you how I use “The PPP Formula” to create intros that keep people engaged. Our third ranking factor is making sure that your title is keyword optimized. This is pretty basic stuff, but it’s important. Once you’ve optimized your title, it’s time to optimize the video itself. As you’ll see, this is something that you’ll need to do before you shoot. Trying to optimize an old video doesn’t work very well (trust me, I’ve tried it). Instead, you’ll need to plan your keyword optimization well before you hit “record”. Finally, we have maximizing user engagement signals (likes, comments, subscribes etc.). This shows YouTube that people are interacting with your video. Last up, we have a bonus tip: optimize your video for CTR. This ranking factor is becoming more important for video SEO. And this is a trend that’s not likely to end anytime soon. After all, a high-CTR shows Google and YouTube that your video is a great result for that search. And towards the end of this video you’ll learn how to quickly boost your CTR. If you’re looking to get more actionable SEO videos like this one, make sure to subscribe to my YouTube channel right here: http://www.youtube.com/subscription_center?add_user=backlinko

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Search in Pics: Google drum set, a deep blue room & Google sneakers

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google deep blue meeting room: Source: Twitter Google elephant march wallpaper: Source: Instagram A dog wearing a Google Partners jersey: Source: Instagram Google drum set: Source: Instagram Google Nike sneakers: Source: Instagram The post Search in Pics: Google drum set, a deep blue room & Google sneakers appeared first on Search Engine Land. Search Engine Land Source

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Initial Interest Confusion rears its ugly head once more in trademark infringement case

Two years ago, Multi Time Machine brought a lawsuit against Amazon for trademark infringement, alleging that web pages on Amazon.com for “MTM special ops watches” keyword searches could be too confusing to consumers, since the MTM watches are not sold on the site. Now, a similar complaint was brought by Bodum versus Williams-Sonoma for French press coffeemakers. These cases illustrate significant risks for e-commerce sites. Multi Time Machine’s complaint was based on a few different search results pages at Amazon that involved keywords associated with Multi Time Machine’s trademarks. When one searched for “mtm special ops watches” (and similar keyword searches that could be related to their marks), Amazon displayed what are essentially related search results. As mentioned before, MTM watches are not sold on Amazon — but the site associated those keyword searches with other watches that might be considered similar. Initial Interest Confusion Multi Time Machine claimed that this caused “Initial Interest Confusion” (IIC), which is a controversial theory of trademark law. Search Engine Land Source

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SearchCap: Search trademark issues & search pictures

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Initial Interest Confusion rears its ugly head once more in trademark infringement caseMay 26, 2017 by Chris Silver Smith Columnist Chris Silver Smith details recent trademark infringement cases in which site search results pages caused legal issues for retailer sites. E-commerce businesses should take notice! Search in Pics: Google drum set, a deep blue room & Google sneakersMay 26, 2017 by Barry Schwartz In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google deep blue meeting room: Source: Twitter Google elephant march wallpaper: Source: Instagram A dog wearing […] Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing: Micro-wins: The true secret to AdWords success New Quality Score Search Engine Land Source

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How to generate seo keywords in Search Engine Visibility | GoDaddy

How to generate seo keywords in Search Engine Visibility | GoDaddy

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Google warns against misusing links in syndication & large-scale article campaigns

Google’s out today with a warning for anyone who is distributing or publishing content through syndication or other large-scale means: Watch your links. Google’s post reminds those who produce content published in multiple places that, without care, they could be violating Google’s rules against link schemes. No content marketing primarily for links, warns Google Google says that it is not against article distribution in general. But if such distribution is done primarily to gain links, then there’s a problem. From the post: Google does not discourage these types of articles in the cases when they inform users, educate another site’s audience or bring awareness to your cause or company. However, what does violate Google’s guidelines on link schemes is when the main intent is to build links in a large-scale way back to the author’s site … For websites creating articles made for links, Google takes action on this behavior because it’s bad for the Web as a whole. When link building comes first, Search Engine Land Source

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Top 10 agency considerations for marketing automation

You’ve decided to implement a marketing automation platform…great! This white paper from SharpSpring details 10 things your agency should seriously consider before signing on the dotted line. Learn about 10 key questions to ask vendors, such as: Do they require long-term contracts or upfront fees? Are there limits on or extra charges for customer support? Is their solution highly rated by customers? Is the platform feature-rich and are new features added regularly? Visit Digital Marketing Depot to download “Top 10 Considerations When Selecting a Marketing Automation Platform.” The post Top 10 agency considerations for marketing automation appeared first on Search Engine Land. Search Engine Land Source

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SearchCap: Google link warning, in-store sales & more SEM

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Top 10 agency considerations for marketing automationMay 25, 2017 by Digital Marketing Depot You’ve decided to implement a marketing automation platform…great! This white paper from SharpSpring details 10 things your agency should seriously consider before signing on the dotted line. Learn about 10 key questions to ask vendors, such as: Do they require long-term contracts or upfront fees? Are there limits on or extra charges for customer support? […] Google warns against misusing links in syndication & large-scale article campaignsMay 25, 2017 by Danny Sullivan If the primary purpose of distributing content is to gain links, both authors and publishers risk a Google penalty. How to compare paid search and organic search without sounding foolishMay 25, 2017 by Andy Taylor Which search channel is better: paid or organic? Columnist Andy Taylor argues that there is no simple answer to this Search Engine Land Source

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SearchCap: AdWords dashboards, new Google hotel reviews & featured snippets report

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google confirms it’s rolling out new reviews format for hotelsMay 24, 2017 by Barry Schwartz It’s official, Google is rolling out the more graphical user interface for hotel reviews. AdWords gets Google Optimize & Google Surveys 360 integrationsMay 23, 2017 by Ginny Marvin Advertisers will be able to create landing page tests down to the keyword level and deploy consumer surveys to remarketing lists. Spotted: AdWords reporting dashboards that can be scheduled & sharedMay 24, 2017 by Ginny Marvin Create visual dashboards that can be emailed on a regular basis from AdWords Report Editor. Crafting a successful holistic search approachMay 24, 2017 by David Freeman Columnist David Freeman believes that integrating paid and organic search into a single holistic search strategy can increase efficiency and help marketers make smarter, more data-driven decisions. New study on featured snippets within Google reveals growth & Search Engine Land Source

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Mobile Marketing vs. In-Store Sales: Help! What’s the Correlation?

Today’s consumers research products on the go, using their smartphones to find and choose at which nearby business to make a purchase or eat a meal. Most visit the store they select on the same day. Yet most marketers can’t – or don’t – optimize their digital presence or measure the impact of their digital campaigns on in-store sales. On June 6th, join our digital marketing experts as they explore online and offline connections across multiple digital channels. They’ll discuss best practices to drive foot traffic, plus key metrics to measure the impact of digital search marketing, organic search, social media, and ad campaigns on top-line growth. Register today for “Mobile Marketing vs. In-Store Sales: Help! What’s the Correlation?,” produced by Digital Marketing Depot and sponsored by MomentFeed. The post Mobile Marketing vs. In-Store Sales: Help! What’s the Correlation? appeared first on Search Engine Land. Search Engine Land Source

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Google expands offline attribution and launches in-store sales measurement

Earlier this week at Google Marketing Next event in San Francisco the company made a number of provocative and important announcements. It announced a new, free multi-touch attribution tool called Google Attribution. It also announced location extensions for YouTube and in-store sales measurement for AdWords. Google is increasingly focused on showing advertisers how the ads on its network holistically impact consumer purchase activity, including and especially in the real-world. To that end, location extensions are coming to YouTube. That means address/map location, hours, photos, call buttons and other information will be available for YouTube ads. Store visits measurement will also be available soon for YouTube campaigns. Google Director of Product Management, Kishore Kanakamedela, said that QSR chain Wendy’s was able to track over 1 million store visits driven by video ads during a campaign run late last year. Beyond store visits analytics Google is expanding in-store sales measurement, which it has been testing since 2014. [Read the full article on Marketing Land.] The post Google Search Engine Land Source

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SEO Services – UnlimitedSocialMedia.Com Search Engine Optimization Services BUY SEO SERVICES

SEO Services – UnlimitedSocialMedia.Com Search Engine Optimization Services BUY SEO SERVICES Visit: http://ift.tt/1DgQFt9 #1 Source For All Your Marketing & Branding Needs! Follow: http://ift.tt/2rVMdgl YouTube Marketing: https://youtu.be/BiHc2puQD1M Instagram Marketing: https://youtu.be/5Pa_KEJ14QA Subscribe: https://www.youtube.com/channel/UCacotOf6x9LyxPcxdwUB2TA ”Unlimited LLC Is Dedicated To Educating And Inspiring Entrepreneurs. Our staff is super friendly and always enthusiastic about assisting all our website visitors. We provide hundreds of reliable, world-class services at affordable prices as well as free consultation and advice anytime. Tour around our site and find an abundance of exclusive information, special offers and money making opportunities.” – Unlimited Team SEO Services – UnlimitedSocialMedia.Com Professional Search Engine Optimization Services BUY SEO SERVICES SEO Services, Professional Search Engine Optimization, Optimization Services, BUY SEO SERVICES, cheap seo services, buy seo packages,SEO Services, Professional Search Engine Optimization, Optimization Services, BUY SEO SERVICES, cheap seo services, buy seo packages,SEO Services, Professional Search Engine Optimization, Optimization Services, BUY SEO SERVICES, cheap seo services, buy seo packages,SEO Services, Professional Search Engine Optimization, Optimization Services, BUY SEO SERVICES, cheap seo services, buy seo packages,SEO Services, Professional Search Engine Optimization, Optimization Services, BUY SEO SERVICES, cheap seo services, buy seo packages,SEO Services, Professional Search Engine Optimization, Optimization Services, BUY SEO SERVICES, cheap seo services, buy seo packages,SEO Services, Professional Search Engine Optimization, Optimization Services, BUY SEO SERVICES, cheap seo services, buy seo packages,SEO Services, Professional Search Engine Optimization, Optimization Services, BUY SEO SERVICES, cheap seo services, buy seo packages,

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SearchCap: Google AdWords AMP, in-market audiences & Google black test

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google will automatically convert display ads to AMP, test AMP landing pages for SearchMay 23, 2017 by Ginny Marvin Company says AMP ads can load up to 5 seconds faster than standard display ads. Google is extending in-market audience targeting to Search campaignsMay 23, 2017 by Ginny Marvin Advertisers will be able to target users based on purchase intent signals in Search campaigns for more than a dozen categories. Google is testing 11 variations of black links in search resultsMay 23, 2017 by Sergey Alakov Google frequently makes changes to its search results pages in order to improve the user experience. Contributor Sergey Alakov has collected examples of what appears to be Google’s latest test: replacing blue links with black ones in the user interface. Want more links? Be more likable.May 23, 2017 by Julie Joyce Wondering why you aren’t getting as Search Engine Land Source

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New RLSA Strategies for Search Marketers

Search advertising is quickly becoming personal – as mobile dominates desktop and keywords are only part of the equation. If you’re not using RLSAs – Remarketing Lists for Search Ads – you are missing out on a key opportunity to make highly targeted, personalized ads an important part of your paid search strategy. But like everything in search marketing, RLSAs are always changing. Did you know you can build remarketing audiences from Google Analytics data? Or that Google has added Customer Match capabilities to enable CRM data matching that can ramp up your rich targeting strategies within search? Join our paid search experts as they show you how to maximize the return on your search investments by incorporating RLSAs. They’ll provide tactical advice and best practices for targeted ad copy, audience targeting, bidding, and keyword strategies. Register today for “New RLSA Strategies for Search Marketers,” produced by Digital Marketing Depot and sponsored by Criteo. The post New RLSA Strategies for Search Search Engine Land Source

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AdWords gets Google Optimize & Google Surveys 360 integrations

New Google Surveys 360 and Google Optimize integrations in AdWords were among the news announced at Google Marketing Next on Tuesday. Optimize With the Optimize integration, advertisers will be able to create and test landing pages tailored for specific campaigns, ad groups or keywords. For example, a travel site could customize a landing page for the query “family friendly hotels” with a family-centric image of kids playing in a pool and test it against an image of the hotel’s exterior. Tailor/test landing pages targered at keyword level via Optimize in AdWords. Coming in months. #GoogleMarketingNext http://pic.twitter.com/er5S20Suem — Ginny Marvin (@GinnyMarvin) May 23, 2017 Optimize came out of beta at the end of March. The testing and personalization solution ties in with Google Analytics. Users can drag and drop page elements in a visual editor without having to use developer resources or edit raw HTML. Also on the landing page front, a new landing page report section will be added to the new AdWords interface (which, by the way, is Search Engine Land Source

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Reseller Vlog – SEO Optimization for eBay

Reseller Vlog – SEO Optimization for eBay Ema Justanotherseller video – https://youtu.be/Y5MAuq3I_sQ Finds us- Instagram- @Statesplace Email- statesplace@gmail.com Our Ebay Store affiliate link- http://ift.tt/2qKPSzX Things we use- Polymailers: https://goo.gl/mf0Wmc Clear storage bags: https://goo.gl/IKKWdH shipping labels (in bulk) https://goo.gl/d2nWZh Our light setup: https://goo.gl/XAMJFz Our Printer: https://goo.gl/ffFrh9 Toner for the printer: https://goo.gl/EwTxEE Our Scale: https://goo.gl/04wfH4 Intro song by Deff Smoke – http://ift.tt/2qfIuZH Disclaimer- All views in this video are our own, we do not get paid to promote or advertise. The links above are referral links and we do get a very small commission, but we also use these products daily and love them!

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[Podcast] The Google I/O 2017 recap: Lens, Assistant & more

The Google news was fast and furious last week, with numerous announcements coming from its annual developers’ conference, Google I/O 2017. The latest episode of our Marketing Land Live podcast offers a look back at some of the bigger announcements that will impact online marketers. Much of the focus was on Google Assistant, the company’s smart/virtual assistant that originally powered Google Home devices and has since expanded to Android phones and — as of last week — the iPhone, too. Google made a number of updates to Assistant’s capabilities, including an interesting tie-in with yet another new Google product called Google Lens. That’s an AI-powered visual search tool that turns your smartphone camera into a pretty powerful search box. We have audio explaining these new developments directly from last Wednesday’s Google I/O keynote, featuring Google CEO Sundar Pichai, along with Scott Huffman and Rishi Chandra. This episode runs a little more than 15 minutes. You can listen here or use Search Engine Land Source

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Bing launches bots for local businesses

Bots are coming to Bing in a big way. Through its Bot Framework, Microsoft is starting to integrate chatbots into search results — to make search more interactive and transactional. In April, Matt McGee spotted the appearance of chat functionality for selected Seattle-area restaurants. That is now rolling out officially (still only to restaurants) through Bing Places and the newly launched Business Bot program. Microsoft will automatically create a bot from the data in Bing Places. The business doesn’t need to do anything technical. It just answers a few structured questions and accepts the bot agreement terms. Thereafter, when users search for the business, a screen like the following will appear: Users can then get basic questions about the business answered through the bot (e.g., “do you have outdoor seating?”). If there’s a question it can’t answer, the bot will refer the user to a phone number. The bot can also ask business owners additional questions, depending on what information users are seeking. The new Search Engine Land Source

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SearchCap: Bing local bots, Yelp conversion & Google I/O recap

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing launches bots for local businessesMay 22, 2017 by Greg Sterling Bots are created automatically from data in Bing Places and will soon work with Facebook Messenger and Cortana. [Podcast] The Google I/O 2017 recap: Lens, Assistant & moreMay 22, 2017 by Matt McGee In our latest podcast, we recap some of the bigger news and announcements from Google I/O 2017, with audio from the company’s main keynote on Wednesday. Study argues Yelp drives higher conversions than Google and FacebookMay 22, 2017 by Greg Sterling 92% of respondents said they made a purchase after visiting the site. 5 reasons why websites still matter to local search in 2017May 22, 2017 by Wesley Young More and more small local businesses are using social media profile pages, rather than websites, as the main face of their operation. Columnist Wesley Young explains why Search Engine Land Source

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4 Règles de Webdesign Fondamentales

4 Règles de Webdesign Fondamentales 4 Règles de Webdesign Fondamentales Les bases pour avoir un webdesign correct même quand on n’y connait rien en photoshop. *** Formation Webdesign pour les codeurs : http://ift.tt/2qaZ3GV L’article : http://ift.tt/2nTGkj4 *** 🔥 QUI SUIS-JE ? 🔥 Après avoir totalement changé d’orientation pro je me suis inscrit au FreeCodeCamp. Je veux devenir webdeveloppeur indépendant. Pour ça je passe mes journées à apprendre à coder. ________________________________________________________ 💻 LA CHAÎNE 💻 J’ai décidé de partager avec toi tout ce que j’apprends via des vidéos quotidiennes. Tu peux suivre mon évolution et surtout apprendre plein de choses et éviter les pièges dans lesquels je suis tombés. Je veux profondément créer ce qu’il y a de mieux pour toi comme pour moi. 👾 Abonne-toi pour passer un bout de chemin avec moi ! http://bit.ly/1MjCzNf 📮 Tu as encore le droit de devenir membre de ma TRIBU : http://ift.tt/2qaOofB ☝️ Que veux-tu apprendre ensuite ? http://ift.tt/23dN3lN 🎆 D’autres trucs que je ne peux pas mettre dans des vidéos : http://ift.tt/1RCg5aW 🎬 Plein d’autres vidéos : https://www.youtube.com/c/AnthonyWelcMedia ✍ J’écris aussi des articles si tu aimes lire : http://ift.tt/23dN217 🐤 Si tu préfères lire 140 caractères à la fois : https://twitter.com/AnthoWelc

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Understanding SEO(Search Engine Optimisation) [by Google Engineer MATT CUTTS].flv

Understanding SEO(Search Engine Optimisation) [by Google Engineer MATT CUTTS].flv

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Bing Remarketing: The best-kept marketing secret

When you think about remarketing, I’m sure the top three platforms that immediately come to mind are Google, AdRoll and Criteo. But how often is the Bing Network associated with a successful remarketing program? I recently attended a Bing webcast on “The Art and Science of Remarketing Optimization” (PDF) and was pleasantly surprised by what I discovered. Here are several recommendations for managing a successful Bing remarketing program based on my learnings. Why consider remarketing? Remarketing is a great way to (re)reach prospects who have already shown interest in your products or services. Remarketing allows you to personalize and customize search ads to these prospects and can lead to significant improvements in engagement and overall conversion rates. Additionally, remarketing ads can be served both natively on Bing and/or as a Bing Shopping Campaign. 3 steps to getting started Add the UET to your website. Bing remarketing relies upon the implementation of their Universal Event Tag (UET). Bing uses this single tag to track Search Engine Land Source

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SearchCap: Google app rankings, hotel ads, AMP analytics

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Remarketing: The best-kept marketing secretMay 19, 2017 by Michelle Cruz Everything you need to know about an opportunity that’s not widely discussed in the industry — search remarketing on Bing. Contributor Michelle Cruz shares tips and ideas to employ. A fresh perspective on SEO for B2B companiesMay 19, 2017 by Garrett Mehrguth It’s no longer about optimizing your website to rank for keywords. Columnist Garrett Mehrguth explains why B2B companies need to think differently about SEO. Google Hotel Ads now showing nightly price trendsMay 19, 2017 by Ginny Marvin Shows best prices for one-night stays by day when data is available. Google announces Assistant app-discovery channels, broad ranking factorsMay 19, 2017 by Greg Sterling It’s early, but Google will soon need to rank Assistant apps, too. Search in Pics: Google bike to work, Dooglers treats & Google’s shhhh wallMay Search Engine Land Source

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7 Real-World Tips for Better Social Engagement

Pepsi… Fox News… Uber. Look at recent headlines, and you’ll see the impact social media can have on a brand. In today’s 24/7 news cycle, responding quickly and appropriately to customers on social media can be the difference between success and disaster. Why do brands still struggle with social media? It’s complex: new social networks and touch points are constantly emerging, it’s hard to scale and integrate multiple departments and martech systems, and it’s unpredictable. You have to be ready for anything to go viral. Join our social marketing experts from MMI Agency and Lithium as they show how to improve social engagement and go from broadcasting to conversing with customers. You’ll hear best practices and results of a recent research study on the social engagement of 70 global consumer brands across hundreds of social channels. Register today for “Start Listening! 7 Real-World Tips for Better Social Engagement” produced by Digital Marketing Depot and sponsored by Lithium. The post 7 Real-World Search Engine Land Source

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Wix SEO Basics

Wix SEO Basics Learn how to optimize your Wix site for Search Engines. Managing your site’s SEO is one of the most important things you can do to promote it. And that’s why when it comes to SEO, we’ve got you covered with industry leading features and capabilities that have countless Wix sites appearing in the top search results.

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Now you can schedule offline conversion imports in AdWords

AdWords advertisers can now schedule imports of offline conversions into AdWords on a regular basis. Google introduced offline conversion importing in AdWords in 2013. Advertisers set up offline conversion events — qualified leads, closed sales and so on — from ad clicks or calls to optimize campaigns based on impact through the entire sales funnel. Once the offline conversions are set up in AdWords, advertisers can upload a or link to a file in AdWords or send the data through the AdWords API. To take advantage of the new scheduling capability, advertisers using imported conversions will need to use Google Sheets or link to a file over HTTPS or SFTP. To get it set up in AdWords, go to Tools > Conversions, and then click Uploads from the menu on the left and follow the steps. Uploads can be scheduled to import daily or weekly. Last June, Google launched a native conversion syncing solution for Salesforce users. The post Now you can schedule offline conversion Search Engine Land Source

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SearchCap: Offline conversion imports for AdWords, Google My Business updates & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Now you can schedule offline conversion imports in AdWords May 18, 2017 by Ginny Marvin Imports from files can be scheduled daily or weekly. 7 unannounced updates to Google My Business we’ve seen in 2017 May 18, 2017 by Joy Hawkins Google has been quietly rolling out new features and updates to Google My Business over the last several months, and columnist Joy Hawkins has compiled these underreported changes. Using search and social to support TV advertising May 18, 2017 by Justin Freid Are you investing in TV advertising? Columnist Justin Fried explains how search and social can work in together to help capture consumers activated by your television ads. 5 strategies to improve your ad copy May 18, 2017 by Mona Elesseily Need some ideas to make your search ads really shine? Columnist Mona Elesseily provides tips for improving your ad copy to increase conversions. Is Search Engine Land Source

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Learn the basics of programmatic advertising

Digital delivery and content is the new currency of advertising. Brands must find a way to connect while measuring returns on more than recall or click through rate (CTR). Only programmatic platforms can deliver that value. Get the basics of using programmatic advertising in this guide from Oracle: learn what programmatic means for marketers and ad agencies. deliver advertising that enhances the customer experience. learn all the terms you need to know in our handy glossary. Visit Digital Marketing Depot to download “The Programmatic Guide for Modern Marketers, Publishers, and Media Planners.” The post Learn the basics of programmatic advertising appeared first on Search Engine Land. Search Engine Land Source

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Web Design | 5 Skills a Web Designer Needs Beyond HTML

Web Design | 5 Skills a Web Designer Needs Beyond HTML 5 Non Coding Skills Web Designer Need to Learn Becoming a Web Designer is about more than HTML Coding. You Need to Learn other Design Skills as well. Learning graphic design principles such as typography and color theory go a long way toward becoming a better web designer. If you only learn to code you will have functionality but not form, and design is about both. If you want to build a website without learning code you can use a tool like Wix: http://ift.tt/2cEv1d9 SUPPORT THE CHANNEL VIA AMAZON SHOPPING http://ift.tt/1C2q7ZA AUDIO MUSIC & SOUND FX http://ift.tt/1me73EC JOIN CREATE AWESOME COMMUNITY NEWSLETTER http://goo.gl/EywY3S MY YOUTUBE SETUP http://amzn.to/1TwiZjD RENT CAMERA GEAR http://ift.tt/1oYQ1vq LISTEN TO THE PODCAST https://goo.gl/SEQmn8 GET A CREATE AWESOME SHIRT! http://goo.gl/lsr8uY SUBSCRIBE FOR MORE AWESOME https://youtube.com/subscription_center?add_user=robertoblake2 MY YOUTUBE SETUP Nikon D3300 http://amzn.to/1vUnnca Audio Technica ATR2100 http://amzn.to/1ECRn18 Zoom H1 Recorder: http://amzn.to/1Qumh32 TakStar Shotgun Mic http://amzn.to/1waIDjp Zeikos Tripods 2X http://amzn.to/1IXJGEJ SP Lighting Kit http://amzn.to/1GftjSU Lexar HR2 Workflow Hub http://amzn.to/1ED3Xln Lexar SR2 SD Card Reader 4X http://amzn.to/1Gvj0hi Lexar Memory Cards 32GB 5X http://amzn.to/1ED4x2o Transcend Memory Cards 32GB 8X http://amzn.to/1Gvj8NQ Seagate Desktop Backup http://amzn.to/1desv86 Editing Software Adobe Premiere Pro CC RECOMMENDED WEB HOSTING PROVIDER Blue Host http://goo.gl/or3zpx RECOMMENDED EMAIL MARKETING via MAILCHIMP http://ift.tt/1TDlAmU CONNECT WITH ME ONLINE http://robertoblake.com http://twitter.com/robertoblake http://ift.tt/16Dndju http://ift.tt/1W9ALHl http://ift.tt/1C2q7ZE Disclaimers: all opinions are my own, sponsors are acknowledge. Affiliates are: Amazon, BHPhotoVideo, MyFonts, 1and1, Bluehost and Lumoid.

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Google Assistant comes to iPhone, adds alerts, hands-free calling & more

Google Assistant was one of the stars of Wednesday’s keynote at I/O 2017. It’s gained a number of new features and expanded beyond its Android-based roots. As expected, Google is making Assistant available on the iPhone, where it’ll compete with Apple’s built-in Siri — the original smartphone assistant — and Microsoft’s Cortana, which has its own iOS app. Assistant will be a standalone app that’s compatible with iPhones running iOS 9.1 or better. Assistant is also getting a number of new features that I’ll describe below. Notifications: Home will alert users when it has important information to share, beginning with things like traffic delays, flight statuses and reminders. The device won’t talk on its own but will light up when an alert is ready — much like the Alexa notifications that Amazon just announced for its devices. Type to Assistant: Recognizing that not every situation is appropriate for talking out loud, users will be able to communicate with Assistant by typing Search Engine Land Source

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SearchCap: Google I/O news, Google ‘Buy Button’ program & today’s Google doodle

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Assistant comes to iPhone, adds alerts, hands-free calling & more May 17, 2017 by Matt McGee Google’s virtual assistant gains a number of new features and expands to Apple’s iPhone as competition for Siri & Cortana. Google confirms “Google for Jobs” job search rolling out in coming weeks May 17, 2017 by Barry Schwartz After weeks of testing, Google has finally confirmed at Google I/O they are rolling out a job search feature. Google announces Google Lens, an AI-powered visual search tool May 17, 2017 by Matt McGee At today’s Google I/O 2017 conference keynote, Google introduces a new visual search tool coming to Google Assistant and Google Photos. The anatomy of ad copy relevance: The new Google standard May 17, 2017 by Jason Puckett Columnist Jason Puckett discusses how today’s most advanced advertisers are implementing sophisticated ad copy at scale across their accounts. 5 massive Search Engine Land Source

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Is it time to consider local marketing automation software?

More than half of worldwide searches are now on mobile devices. Today’s consumers research products on the go, zig-zagging across devices from search results to customer reviews and social media. The name of the game for brands is bridging the gap between online or mobile search and in-store visits and sales. When customers are out looking for a store, listings must be accurate and up to date. But managing online citations, claimed and unclaimed listings, reviews and ratings, landing pages and data feeds is time-consuming. Automating these processes can improve search rankings, increase productivity and lower CPCs due to better SEO. Local marketing automation platforms provide a wide array of tools to help brands navigate and automate these and other key processes. This 52-page report outlines the critical elements for local marketing success and includes profiles of 17 leading enterprise local marketing automation vendors, pricing charts, capabilities comparisons, and recommended steps for evaluating and purchasing. If you are Search Engine Land Source

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Search Engine Optimization Benefits Your Business

Search Engine Optimization Benefits Your Business Search Engine Optimization Benefits Your Business. http://ift.tt/2jyaUvz. 508-404-4389. The SEO Toolkit with its detailed analysis and search engine friendly suggestions helps improve the relevance of your website in search results right away. You can learn more about using specific keywords to maximize search traffic by reading about long tail search engine optimization. The search engine optimization process includes researching keywords, creating content, building links and making sure your website is visible in the search engines. There is no way to guarantee a particular placement within the organic search results of any search engine. The better your site is optimized for the search engines, the higher your search engine rankings become. Miles Internet Marketing offers SEO for local businesses helping you beat your competitors for local results. We are a SEO company in Boston area. There are many benefits of search engine optimization and you wand an SEO company with lots of experience. As the owner of a local business, you have to take on many different responsibilities. Whether you are a small or large business owner, hiring an SEO firm is something that should be approached very carefully. When you own a business you have a lot on your mind. Any business with a physical location needs a good SEO strategy. For a local business, location specific links are of utmost importance. There are many advantages to having a powerful SEO campaign to get all the benefits of local organic SEO. http://ift.tt/1oiYEPz http://ift.tt/2qtfiBU http://ift.tt/2cDzhGG Search engine optimization benefits your business

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35 ways to improve SEO & SEM performance, only at SMX Advanced

More than 55 of the world’s most knowledgeable search marketers will present at Search Marketing Expo – SMX Advanced, June 12-14 in Seattle. You’ll learn advanced SEO and SEM tactics they’ve employed to deliver successful campaigns, and what to expect from search marketing in the coming year. See who’s speaking. SMX Advanced attendees return year after year… here’s why Attendees tell us one of the things they love about Advanced is that sessions and speakers focus on what expert marketers need to know to succeed and share their advanced tactics that deliver outstanding results. SMX Advanced speakers are experts in their fields. They come from some of the most innovative brands and agencies including Pinterest, Intel, Catalyst/GroupM, Microsoft, Google, Merkle, Uber, IBM, Isobar and many more! Tactic-packed SEO & SEM tracks Check out these highly anticipated sessions, curated by Search Engine Land, the publication of record for the search marketing community: SEO Keynote Conversation: “Ask Me Anything” With Google Search “Alexa, How Do I Search Engine Land Source

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SearchCap: Google assistant on iOS, featured snippets test & Bing trails

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Report: Google planning to bring its Assistant to the iPhone May 16, 2017 by Greg Sterling Google also expected to announce integration of the Assistant into GE appliances. Are you a featured snippet? If so, Google’s testing dropping your web listing May 16, 2017 by Barry Schwartz Google has confirmed they are testing removing the featured snippet from the main core web results. Here’s a script for copying labels between levels May 16, 2017 by Daniel Gilbert Label visibility within AdWords can sometimes be a little confusing, and the ability to copy labels between levels — from the campaign level to the ad level — can be extremely helpful. Luckily, columnist Daniel Gilbert has a script for that. Why location marketers need to embrace whimsical, visual storytelling May 16, 2017 by Adam Dorfman Columnist Adam Dorfman believes that local marketers need to invest in visual storytelling Search Engine Land Source

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[Reminder] Live webinar: Track, qualify & convert your leads using call and SMS data

Voice search now accounts for 20% of queries on Google’s mobile app and Android devices. Inbound call volume is continuing to increase even as messaging apps and chatbots become more popular. Facebook expects 37 billion call conversions by 2019, as social media’s share of mobile calls to businesses explodes. These trends are enabling digital marketers to extract, attribute, and integrate inbound data like never before. The results are better lead qualification, more effective budget allocation, and improved tracking of the buyer’s journey across campaigns. Join our digital marketing experts as they explore trends driving inbound calls, and how marketers can leverage them to ramp up multichannel campaign results. Register today for “Track, Qualify & Convert Your Leads: Using Call and SMS Data to Drive New Customers,” produced by Digital Marketing Depot and sponsored by CallRail. The post [Reminder] Live webinar: Track, qualify & convert your leads using call and SMS data appeared first on Search Engine Land. Search Engine Land Source

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Search Engine Optimization (SEO) Strategies for 2017!

Search Engine Optimization (SEO) Strategies for 2017! SEO Strategy 2017 – The Complete Guide (Part 1) Part 1: On Page SEO Strategy 2017 On page Seo refers to all those activity which are done within the boundaries of your website. Improving the overall looking the website, adding the good content on you website, it also Includes the techniques internal linking (Navigation Bar, read more), reducing the bounce rate of website, increasing the stick rate of your webpage’s. About Digon: Digon is the best Digital Marketing Agency in India. We are SEO expert who provide Digital Marketing and SEO Services in India.Call-78796-79328 Services: Website Design & Development Search Engine Optimization ( SEO ) Social Media Marketing ( SMM ) Search Engine Marketing ( SEM ) Email Marketing Bulk SMS & Email Social Connection : Website: http://www.digon.in Blog: http://ift.tt/2pFEp5w Facebook : http://ift.tt/2qqYjhZ Twitter: http://twitter.com/digonindia Linekdin : http://ift.tt/2pFMp6Q; Youtube : https://www.youtube.com/DigonIN Google Plus :http://ift.tt/2qrmnRC; Pinterest : http://ift.tt/2pFGFtS Contact: Website : www.digon.in Email :satish@digon.in

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Mother’s Day 2017 Google doodle celebrates all moms – even cactus moms

It’s Mother’s Day, and Google is honoring moms today with an animated image on its homepage of a cactus mom raising her mini-cacti. While most all of Google’s doodles spell out G-O-O-G-L-E, my kids and I couldn’t find it in today’s animated image. After spending 10-minutes searching for the ‘Google’ in the Mother’s Day logo, the closest we came was a slight letter “L” in the fifth panel of the image: The doodle leads to a search for “Mother’s Day 2017” and includes the usual sharing icon so that it can be posted on social feeds or sent via email. From one mom to all the other mom’s out there, Search Engine Land hopes you get to spend the day doing exactly what you want to do. Happy Mother’s Day! The post Mother’s Day 2017 Google doodle celebrates all moms – even cactus moms appeared first on Search Engine Land. Search Engine Land Source

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Warum jeder #css #FLEXBOX nutzen sollte! Float ist tot! | #Tutorial #Webdesign

Warum jeder #css #FLEXBOX nutzen sollte! Float ist tot! | #Tutorial #Webdesign Heute geht es mal wieder um #CSS3 und wir schauen uns an warum Flex deutlich besser als Float ist und das in jeder Hinsicht! Also keine Zeit verlieren und los geht’s mit einem neuem #Webdesign #Tutorial Wenn ihr euch für meine Ausrüstung, Software oder Bücher Interessiert dann schaut einfach hier mal vorbei und Unterstützt mich mit einem Kauf. ● Meine Ausrüstung(Affiliate Link): http://amzn.to/2ccEY0l ● Software(Affiliate Link): http://amzn.to/2c0Fc7r ● Bücher(Affiliate Link): http://amzn.to/2bTCfcU ● Coole MockUp’s(Affiliate Link): http://bit.ly/2cC46tR ● Mein Hoster(Affiliate Link): http://one.me/deawxnxo ● Cooler Homepage Baukasten(Affiliate Link): http://ift.tt/2i3m3r5 ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ Leider kann ich keine Hilfe bei Problemen oder Fragen mehr leisten, es sind einfach zu viele E-Mail geworden sodass es Zeitlich einfach nicht mehr möglich ist. Wenn ihr jedoch Kritik, Ideen für neue Videos oder andere Nachrichten an mich hat schreibt mir einfach über Twitter. Geschäftliche Adresse: ● Kontaktformular: http://bit.ly/2c15omz ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ Meine Social Media Seiten: ● Homepage: http://bit.ly/1y4rvIA ● Facebook: http://on.fb.me/11N25Ve ● Youtube: http://bit.ly/1rPBJ9Y ● Twitter: http://bit.ly/1y4rMeD ● Instagram: http://bit.ly/1UjBLuD ● Twitch: http://bit.ly/29VyA7J ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ Copyright by Johannes Schiel / Unleashed Design

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What is SEO || Search Engine Optimization Strategies || Get Success on YouTube

What is SEO || Search Engine Optimization Strategies || Get Success on YouTube What is SEO || Search Engine Optimization Strategies || Get Success on YouTube SEO related organic seo services buy seo services organic seo affordable seo top ranking seo services seo company uk seo services uk search engine marketing services web search optimisation web page optimization search seo search marketing company engine optimisation paid search marketing local seo services seo hosting seo quotes search engine optimization website best seo companies for small business website and seo internet marketing services seo website company search engine optimization services seo marketing firm search engine marketing agency seo marketing agency local seo company seo workshop search engine optimisation tools seo agency services

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4 critical areas to consider when performing AdWords audits

Auditing a prospective client’s Google AdWords account is a tried-and-true sales tactic when hoping to win business. By reviewing accounts, missed opportunities may be found, while issues with campaign structure, settings and optimizations can be addressed. Many agencies have checklists and/or specific areas they review when auditing accounts. However, as AdWords becomes more complex and new features are released, the traditional audit doesn’t cut it anymore. In this post, I’ll address areas that are often neglected or not given enough thought when auditing AdWords accounts. Some are more technical than others, but the theme is that one size doesn’t fit all. Too often, our preconceived notions don’t allow us to view accounts in a different light. Understand and be open to how accounts are set up as you conduct your audits. Here are four common issues marketers run into when auditing AdWords accounts: 1. Misunderstanding conversion tracking One of the first items to be reviewed is how conversion tracking is set up. After Search Engine Land Source

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SearchCap: AdWords keyword bids suggest, SEO vs PPC & auditing

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 4 critical areas to consider when performing AdWords auditsMay 12, 2017 by Matt Umbro AdWords audits are a great way to win business and check on the health of an account, but columnist Matt Umbro notes that there are some aspects of an audit that are easily overlooked or underexplored. Don’t make these mistakes! Google is rolling out new keyword bidding suggestions in AdWordsMay 12, 2017 by Ginny Marvin The new feature shows suggested bids for various page positions. SEO vs. PPC: Pros, cons & an integrated approachMay 12, 2017 by Marcus Miller Not sure whether your business would benefit more from paid or organic search marketing efforts? Columnist Marcus Miller breaks them both down, providing insight into where they fit within your larger marketing plan. Search in Pics: Google tower viewer, metro train hallway & ceiling of ballsMay 12, Search Engine Land Source

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New RLSA Strategies for Search Marketers

Search advertising is quickly becoming personal – as mobile dominates desktop and keywords are only part of the equation. If you’re not using RLSAs – Remarketing Lists for Search Ads – you are missing out on a key opportunity to make highly targeted, personalized ads an important part of your paid search strategy. But like everything in search marketing, RLSAs are always changing. Did you know you can build remarketing audiences from Google Analytics data? Or that Google has added Customer Match capabilities to enable CRM data matching that can ramp up your rich targeting strategies within search? Join our paid search experts as they show you how to maximize the return on your search investments by incorporating RLSAs. They’ll provide tactical advice and best practices for targeted ad copy, audience targeting, bidding, and keyword strategies. Register today for “New RLSA Strategies for Search Marketers,” produced by Digital Marketing Depot and sponsored by Criteo. The post New RLSA Strategies for Search Search Engine Land Source

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How To Get More Views On YouTube ( YouTube SEO and Video Optimization Tips )

How To Get More Views On YouTube ( YouTube SEO and Video Optimization Tips ) Discover the secrets of how to get more views on YouTube by exploiting a loophole left wide-open by YouTube’s newest ranking Algorithm with good old fashioned YouTube SEO and Search Engine Optimization. Download Your Absolutely Free PDF Cheat Sheets, Action Plans And Checklists That Go Along With This Video at http://ift.tt/2qa0kkA Here’s what it’s all about: If you’d like to learn how to quickly and easily get more views for your YouTube videos, then you should definitely check out this new video training (it’s free). You’ll discover… – How to quickly and easily uncover the best video traffic-getting keywords for search engine optimization that will help you easily grab more views for your YouTube videos. – 3 distinctly different types of YouTube SEO friendly keywords that you should be using to optimize your videos if you want your videos to be discovered and show up in more search results, as quickly as possible. – The truth behind YouTube’s newest algorithm update… and how to use that information to practically force YouTube to send your videos significantly more free traffic and views, especially for your new videos (but it also works great for your old videos as well). – How to exploit a tiny little loophole that’s part of YouTube’s newest ranking algorithm update (the first 48 -72 hours of your video’s life are critical to grabbing more views… so you’ll have to move quickly if you want to take full advantage of this one). If you’d like to learn how to take advantage the new Algorithm changes that YouTube has been rolling out over the last couple of months, then… Then You really should watch this brand-new “how to get more views” and Video SEO training video. And don’t forget… You can grab your Absolutely Free PDF Cheat Sheets, Action Plans And Checklists That Go Along With This Video at http://ift.tt/2qa0kkA And don’t forget to download your free copy of Tube Buddy at: http://ift.tt/2r8yEJZ Consumer Notice: I may earn an affiliate commission if you ever buy something based on my recommendation.

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Relevance vs. authority: Which link has more value? (Part 2)

Welcome to Part 2 of my series on relevance versus authority in link building. In this series, I’m sharing expert opinions from around the SEO industry. The question I asked these experts was: “All other metrics being equal, would you rather have a high-authority link with lower relevance or a highly relevant link with low authority?” In Part 1, I shared answers from those who opted for a highly relevant link over a high-authority link. They made some excellent points about the merits of relevance. However, there were also a fair number of respondents who made a case for authority, which I will share here. This is why I wanted to explore this topic with industry experts — there are valid points to be made on both sides. Expert opinions: Authority Without further ado, let’s go through the answers that favored authority. Authority links impact search more Some of the experts who chose the high-authority link cited the impact these links can have on search. “As far as I’ve seen, I’d Search Engine Land Source

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Should you outsource your content or hiring an in-house writing team?

It’s no secret that quality content improves brand awareness, increases customer loyalty and drives leads, but most marketing managers say that good writers are difficult to find. Companies need writers who can create value through informative and engaging information. So, do you outsource your content or build an in-house team? This paper from BKA Content discusses the pros and cons of each strategy and provides a detailed breakdown of costs for four separate scenarios. Data is drawn from government reports, employment websites and industry surveys, and includes a side-by-side comparison to help you determine how much you can expect to spend on in-house writers versus outsourced content. Visit Digital Marketing Depot to download “Outsourcing Your Content vs. Hiring an In-House Writing Team.” The post Should you outsource your content or hiring an in-house writing team? appeared first on Search Engine Land. Search Engine Land Source

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SearchCap: Bing Ads standard text ads, canonical tags & relevancy

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Relevance vs. authority: Which link has more value? (Part 2)May 11, 2017 by Andrew Dennis In part two of his three-part series on authority versus relevance in link building, columnist Andrew Dennis hears from experts who favor authority. Let’s get visual: Shopping from within imagesMay 11, 2017 by Christi Olson Columnist Christi Olson outlines exciting developments that bring image search and shopping together to enhance the search experience for users. Bing Ads: Standard text ad support to end July 31, 2017May 11, 2017 by Ginny Marvin Advertisers will not be able to edit old STAs or create new ones after that date. Canonical tags are easy, right? What’s the worst that could happen?May 11, 2017 by Patrick Stox Columnist Patrick Stox outlines when to use the canonical tag, as well as some common problems that occur during implementation. Should you outsource your content Search Engine Land Source

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Weathering the Google storms

A good friend of mine and truly the best SEO expert I have had the privilege working with, Gregory Gromov, once referred to the Google algorithm updates and tests as “Google storms.” The coined phrase made all the sense in the world. Per Gregory, a solid SEO program provides the ballast to weather the storm, but if a storm hits and flips you over… well, it is time to right the ship. A Google algorithm update is actually a rare opportunity. While in some cases it may appear to be more of a nightmare than a dream come true, understanding how to capitalize on the event is key to succeeding in SEO — and as your program matures, you will look forward to the updates. The following is a process I have used for years to evaluate Google updates at a site level to glean new opportunities for improvement and to determine what is already working. This is a Search Engine Land Source

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Google rolls out new event search feature on app & mobile web

ouh_desire / Shutterstock.com Google announced a new search feature today that will make it easier to find events. Google app and mobile web searches for events will now surface a listing of activities pulled from Eventbrite, Meetup and other sites across the web. Google product manager Nishant Ranka writes: To try it, type in a quick search like, “jazz concerts in Austin,” or “art events this weekend” on your phone. With a single tap, you’ll see at-a-glance details about various options, like the event title, date and time, and location. You can tap “more events” to see additional options. Once you find one that’s up your alley, tap it to find more details or buy tickets directly from the website. Rolled out today in the US, Google shared the following image highlighting how its latest search feature works: Event results include filters that let you drill down by dates or look for specific events happening “today,” “tomorrow” or “next week.” Google provided the following Search Engine Land Source

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SearchCap: eCPC AdWords Changes, Google event search & Google algorithm updates

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google rolls out new event search feature on app & mobile webMay 10, 2017 by Amy Gesenhues Searches for events will now surface a list of activities that include location and date details. Weathering the Google stormsMay 10, 2017 by Bobby Lyons Columnist Bobby Lyons explains his method for gauging the impact of a Google algorithm update and using these insights to discover opportunities for improvement. The best-kept AdWords secret: AMP your landing pagesMay 10, 2017 by Frederick Vallaeys Even though AdWords doesn’t officially support AMP yet, advertisers can still use the technology to serve faster landing pages. Columnist Frederick Vallaeys explains how implementing AMP can lead to big gains in conversion rates. Change to AdWords Enhanced CPC removes bid cap to account for location & audienceMay 10, 2017 by Ginny Marvin The change could impact campaigns differently depending on campaign Search Engine Land Source

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Cross Linking in Search Engine Optimization – SEO Tutorial For Beginners Tutorial part – 39

Cross Linking in Search Engine Optimization – SEO Tutorial For Beginners Tutorial part – 39 Hello friends, in this video i will show about important points of Cross Linking in Search engine optimization for high rank on Google and High traffic on Website for SEO Tutorial For Beginners Step by step Tutorial in hindi.. Please Like and Share this video and Subscribe my channel For more updates.. Thanks For More information about SEO Visit my channel..

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Scope and Jobs in Web Designing.

Scope and Jobs in Web Designing. Web designing is a great career option for creative candidates. Information about the jobs & salary package of web designers.

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Study: Top-ranking page in Google ranks for a thousand other queries, too

Ahref has published an interesting study that shows how many other keywords a single page can rank for in Google. Typically, SEOs tend to try to optimize each individual page for its own keyword phrase. But the study showed that the average number one ranking page will also rank in the top 10 results for about 1,000 other relevant keywords. The median value is less than half that, with around 400 relevant keywords. Here is the chart that shows ranking average for other relevant keywords by ranking position: If you break it down by high-volume keywords, the study said “ranking for 2–3 keywords with over 1,000 searches per month is quite common. While ranking for more than one 10k+ keyword with a single page is very rare.” Finally, Ahrefs broke it down to see how many keywords a page ranks for are unique to the point where they don’t have even a single common keyword with the rest of the Search Engine Land Source

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SearchCap: Google ranking study, mobile image search features & link authority

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Study: Top-ranking page in Google ranks for a thousand other queries, tooMay 9, 2017 by Barry Schwartz Should you optimize a single page for one keyword phrase? This study might say otherwise. Relevance vs. authority: Which link has more value? (Part 1)May 9, 2017 by Andrew Dennis When pursuing a link, which is more important, relevance or authority? Columnist Andrew Dennis asks expert link builders this question, and in the first of his three-part series, we hear from those who value relevance. Google mobile image search adds new quick filtersMay 9, 2017 by Barry Schwartz Google image search on mobile has added quick filters for latest images, GIFs, clip art, colors and copyright usage. Teachers’ Day Google doodle celebrates educators across the USMay 9, 2017 by Amy Gesenhues Google says it’s taking today, “… to appreciate those who dedicate their lives to Search Engine Land Source

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Start Listening! 7 Real-World Tips for Better Social Engagement

Pepsi….Fox News….Uber. Look at recent headlines and you’ll see the impact social media can have on a brand. In today’s 24/7 news cycle, responding quickly and appropriately to customers on social media can be the difference between success and disaster. Why do brands still struggle with social media? It’s complex – new social networks and touchpoints are constantly emerging, it’s hard to scale and integrate multiple departments and martech systems, and it’s unpredictable. You have to be ready for anything to go viral. Join our social marketing experts from MMI Agency and Lithium as they show how to improve social engagement, and go from broadcasting to conversing with customers. You’ll hear best practices and results of a recent research study on the social engagement of 70 global consumer brands across hundreds of social channels. Register today for “Start Listening! 7 Real-World Tips for Better Social Engagement” produced by Digital Marketing Depot and sponsored by Lithium. The post Start Listening! 7 Real-World Search Engine Land Source

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An introduction to SEO Foundations by Danny Dover | Search Engine Optimization Training

An introduction to SEO Foundations by Danny Dover | Search Engine Optimization Training http://ift.tt/2qm48zW Danny Dover is the author of the bestselling book ‘SEO Secrets’. He was the former LEAD SEO at MOZ. And now the SEO faculty co-chair at Market Motive. The best way to understand the complex field of knowledge like SEO is to first understand the incentives of the major players so for SEO. This turns out to be very easy to major players of SEO users to humans around the world who are using search engines every day. The Three Players: Lets Identify the incentives of the major parties: The Users: the hundreds of millions of people who search online, and this audience drives the entire profession of SEO. Search Engines: Technologies owned by technology companies, enable users to find relevant information. SEOs: Search engine optimization and search engine optimizer, Focus on influencing organic search engine rankings. Incentives of Major Players: What does each party want? Users will search for the information and they need relevant results. Search Engines will provide the relevant results to users and sell ads to advertisers. And they need to attract a large audience of users and to make money from advertisements. SEOs will influence organic rankings and they show their information to searchers. What’s important for SEO is to work on getting their information or more often their client information to the top of search engines so that they’re relevant information is shown to the world audience of searchers. For more updates on courses and tips follow us on: – Facebook : http://ift.tt/1qm5Oyf – Twitter: https://twitter.com/simplilearn Get the android app: http://bit.ly/1WlVo4u Get the iOS app: http://apple.co/1HIO5J0

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Google’s rocky road: Fake news, extremist videos & bad search results [Podcast]

Google is having a rough year. Extremist and hyperpartisan videos have made the term “brand safety” mainstream, as major advertisers pulled their ads from YouTube. Poor search results, like the featured answers for questions like “Are women evil?” or “Did the holocaust happen?” have shined a light on Google’s struggles to identify authoritative sources that can answer searcher questions. The company’s image has taken a hit. But Google has started fighting back. It’s put new policies in place to govern allowable speech on YouTube, and it’s changed how it’ll penalize publishers whose videos get overrun with unacceptable user comments. It’s also taking steps to improve its search experience, like being more explicit in explaining when it might remove search suggestions and also inviting users to flag troublesome search answers. Is that enough? In the latest episode of Marketing Land Live, I put that question to our very own Danny Sullivan and Ginny Marvin, both of whom have closely covered Search Engine Land Source

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SearchCap: Google fake news, Yext IPO & Google answers

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s rocky road: Fake news, extremist videos & bad search results [Podcast]May 8, 2017 by Matt McGee In this week’s podcast, we discuss Google’s efforts to combat hyperpartisan and extremist content, fake news and misinformation on YouTube and in its search results. Register for SMX Advanced this week: reserve your spot & save $400May 8, 2017 by Search Engine Land It’s happened 10 years in a row. SMX Advanced sells out weeks before the conference begins. Then we hear from people who planned to attend, and are disappointed there are no spots left. Act now and avoid the heartbreak! Register this week and you’ll save $400 off on-site rates. The most sophisticated SEO & SEM […] Capturing ‘made in the USA’ searches: Strategies for building awareness and salesMay 8, 2017 by Dianna Huff Columnist Dianna Huff continues her three-part series Search Engine Land Source

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Enterprise Call Analytics Platforms: A Marketer’s Guide — updated for 2017

The flood of mobile calls to U.S. businesses continues unabated, changing the way enterprise brands view the telephone as an inbound marketing channel. It is also now changing the way brands view the telephone as an inbound marketing channel. As consumers increasingly use their smartphones to research, browse, and connect with businesses, brands are developing a newfound respect for the inbound call as an integral part of the conversion path. MarTech Today’s “Enterprise Call Analytics Platforms: A Marketer’s Guide” examines the current market for enterprise call analytics platforms and the considerations involved in implementing this technology. If you are considering licensing an enterprise call analytics platform, this report will help you decide whether or not you need to. This 41-page report provides: call analytics market overview with the latest industry statistics. in-depth analysis of call analytics features and capabilities. recommended steps for making an informed purchase decision. profiles of 12 leading vendors. Visit Digital Marketing Depot to get your copy. The post Enterprise Call Search Engine Land Source

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Understanding SEO(Search Engine Optimisation) [by Google Engineer MATT CUTTS].flv

Understanding SEO(Search Engine Optimisation) [by Google Engineer MATT CUTTS].flv Google Engineer MATT CUTTS explaining How Google SEO works( working of internal Spiders in Google systems).

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Search in Pics: Google net, indoor clothesline & light fixture

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google indoor clothesline: Source: Instagram Trapped in the Google net: Source: Instagram Google light fixture: Source: Instagram Google yoga poster: Source: Instagram The post Search in Pics: Google net, indoor clothesline & light fixture appeared first on Search Engine Land. Search Engine Land Source

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SearchCap: Google shortcuts, SEO myths & search pictures

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google shortcuts use personalization and rich content to build next-gen local discovery toolMay 4, 2017 by Greg Sterling Machine learning-driven results entirely bypass the traditional search box. Search in Pics: Google net, indoor clothesline & light fixtureMay 5, 2017 by Barry Schwartz In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google indoor clothesline: Source: Instagram Trapped in the Google net: Source: Instagram Google light fixture: Source: […] 3 logical myths about rankings that can destroy a businessMay 5, 2017 by Dave Davies Even the most intelligent people can make decisions based on incorrect assumptions. Columnist Dave Davies breaks down three SEO myths that even rational people believe. What to Search Engine Land Source

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The Yext IPO and the triumph of local SEO

Yext’s successful IPO several weeks ago represents a kind of triumph for local SEO. Despite the fact that Yext now calls itself a “Knowledge Engine,” the company is essentially doing local listings management. It recently added reputation management. Yext began in roughly 2006 as a next-gen pay-per-call network. The company’s growth and evolution is a product of some smart decisions by CEO Howard Lerman and his management team. It also speaks to the power of marketing and branding. There are numerous companies that do what Yext does, yet it has been able to rise above the competition with some savvy marketing and heavy spending. But more broadly, the Yext IPO stands in for the importance of presence or listings management as a foundational tenet of digital marketing for omnichannel brands and businesses. For roughly 20 years, various digital marketing pundits have been predicting the death of SEO. And despite a dramatic migration away from traditional SERPs to more “answers” and Search Engine Land Source

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Search Engine Optimization Can Help Your Business To Succeed

Search Engine Optimization Can Help Your Business To Succeed http://ift.tt/1f5nV56 – Every professional web developer knows how crucial it is to achieve a high search engine ranking on the web. It’s a simple formula: the higher your rankings, the greater your site traffic. Read this article to learn more tips. Before you commence your search engine optimization (SEO) campaign, it is best that you understand how SEO works. In its simplest form, the search engines use algorithms to rank websites, and SEO optimizes your site to be ranked higher by them. By following these steps you will find your site showing up at the top of the results page every time. To rank your website, search engines employ several methods. The search engine will try to find keywords on your site. The links leading to and from your site, as well its traffic and its update schedule, also contribute to its ranking. Improving your search engine rankings is a gradual process. Keep this in mind as you identify each and every opportunity to optimize your site, and make it more visible to search engines. For example, use content that has a good keyword density, including titles and sub-titles as well as the main text. Improving a website’s ranking on a search engine is not something you can simply accomplish by paying money. Even though many search engines have “sponsored” spaces that are at the top, it can cost a fortune to have one of them. Most small business owners cannot afford this, and most of the time, the results are not worth the money. Building links will provide you with optimization benefits beyond keyword tweaking. Links from other websites, links to other websites, and even internal links between your web-pages can all help push your site’s search engine ranking higher. Link exchanges with other websites are a great way to optimize your site. If you bring in the right demographic, you know your keywords are working. A certain percentage of people who visit your site will be those who have encountered it by chance, while searching for something else. These people will not often make a purchase, as they are not actively looking for your services or products specifically. You must use keywords that will attract potential buyers to your site. Also, use advertising on similar websites that will direct traffic to your website. There are endless possibilities if you have a website for your business. An internet presence means that you are now visible for nearly everyone to view. If a customer cannot visit your bricks and mortar store, they can visit you online instead. Treat your website as an essential part of your business. The purpose of the article is to help you improve your business, and we hope it the intelligence you gained does just that.

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SearchCap: e-commerce SEO & crawl data analysis

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Why e-commerce SEO is NOT a one-shot wonderMay 4, 2017 by Trond Lyngbø Columnist Trond Lyngbø explains that SEO is an ongoing process that requires continuous investment — not a one-time task to be checked off a list. Don’t underestimate the power of advanced filtering when analyzing crawl dataMay 4, 2017 by Glenn Gabe Columnist Glenn Gabe shares various ways of filtering crawl data to obtain actionable insights. Using call and SMS data to drive new customersMay 3, 2017 by Digital Marketing Depot Voice search now accounts for 20% of queries on Google’s mobile app and Android devices. Inbound call volume is continuing to increase even as messaging apps and chatbots become more popular. Facebook expects 37 billion call conversions by 2019, as social media’s share of mobile calls to businesses explodes. These trends are enabling digital marketers […] Recent Headlines Search Engine Land Source

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Google shortcuts use personalization and rich content to build next-gen local discovery tool

Kashin / Shutterstock.com Several weeks ago, without much fanfare, Google added new shortcut icons to its mobile app and website. They appear immediately under the search box to provide quick access to current weather, sports, entertainment and restaurant information. These are essentially prepackaged queries, using a range of data behind the scenes, to replace typing with tapping. These shortcuts have quietly turned Google’s local search and discovery experience into a powerful competitor to Yelp. Below is a screen grab of the conventional local-mobile search experience for “lunch near me.” Users see a local pack, a map, organic links and images down the first page (not pictured). Here’s what it looks like — pretty familiar: But when you tap the “eat & drink” shortcut, you get a different experience that brings a much richer set of results. Also on display is the full range of Google’s mobile and location data capabilities. Google is providing personalized recommendations and offering a plethora of other choices Search Engine Land Source

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What to look for in a paid media campaign management tool

Paid search, mobile, display/banner ads, and social media advertising lead an expanding group of paid media that are now being managed by paid media campaign management platforms. This report examines the current market for enterprise paid campaign management platforms and the considerations involved in implementing paid media software. If you are considering licensing an enterprise paid media campaign management platform, this report will help you decide whether or not you need to. It addresses the following questions: Who are the leading players in enterprise paid media campaign management platforms? What capabilities do enterprise paid media campaign management platforms provide? Does my company need a paid media campaign management platform? How much does a paid media campaign management platform cost? Visit Digital Marketing Depot to download “Enterprise Paid Media Campaign Management Platforms: A Marketer’s Guide.” The post What to look for in a paid media campaign management tool appeared first on Search Engine Land. Search Engine Land Source

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Touch Gesten im Web einfach mit HAMMERJS nutzen! | #Tutorial #Webdesign

Touch Gesten im Web einfach mit HAMMERJS nutzen! | #Tutorial #Webdesign Heute geht es um Touch Gesten im Web. Dazu schauen wir uns HammerJS an und sehen mal wie wir mit etwas #JavaScript einfach Tap, Zoom, Swipe und co nutzen können! Links aus dem Video: ● Hammer JS: http://bit.ly/2qflonj Wenn ihr euch für meine Ausrüstung, Software oder Bücher Interessiert dann schaut einfach hier mal vorbei und Unterstützt mich mit einem Kauf. ● Meine Ausrüstung(Affiliate Link): http://amzn.to/2ccEY0l ● Software(Affiliate Link): http://amzn.to/2c0Fc7r ● Bücher(Affiliate Link): http://amzn.to/2bTCfcU ● Coole MockUp’s(Affiliate Link): http://bit.ly/2cC46tR ● Mein Hoster(Affiliate Link): http://one.me/deawxnxo ● Cooler Homepage Baukasten(Affiliate Link): http://ift.tt/2i3m3r5 ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ Leider kann ich keine Hilfe bei Problemen oder Fragen mehr leisten, es sind einfach zu viele E-Mail geworden sodass es Zeitlich einfach nicht mehr möglich ist. Wenn ihr jedoch Kritik, Ideen für neue Videos oder andere Nachrichten an mich hat schreibt mir einfach über Twitter. Geschäftliche Adresse: ● Kontaktformular: http://bit.ly/2c15omz ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ Meine Social Media Seiten: ● Homepage: http://bit.ly/1y4rvIA ● Facebook: http://on.fb.me/11N25Ve ● Youtube: http://bit.ly/1rPBJ9Y ● Twitter: http://bit.ly/1y4rMeD ● Instagram: http://bit.ly/1UjBLuD ● Twitch: http://bit.ly/29VyA7J ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ Copyright by Johannes Schiel / Unleashed Design

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Optimizing your website for Search Engines (SEO) Using HTML Editor

Optimizing your website for Search Engines (SEO) Using HTML Editor Use HTML Editor to optimize your web pages for search engines. Quickly and Easily edit your existing website with the Easy WebContent HTML Editor. Search Engine Friendly pages.

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Google’s Chrome will add new ‘Not secure’ warnings later this year

Google has announced new efforts within Chrome to encourage webmasters and site owners to move their sites to HTTPS. Later this year, Google’s Chrome browser will show a warning message on pages that have search boxes or forms to fill out. [Read the full article on Marketing Land.] The post Google’s Chrome will add new ‘Not secure’ warnings later this year appeared first on Search Engine Land. Search Engine Land Source

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SearchCap: Google authority score, hotel reviews & Bing image backstory

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How Google assesses the ‘authority’ of web pagesMay 3, 2017 by Danny Sullivan Google has no single authority metric but rather uses a bucket of signals to determine authority on a page-by-page basis. New Google test shows hotel reviews grouped by traveler type & categoriesMay 3, 2017 by Barry Schwartz Google tests hotel reviews summarized by categories: rooms, location and service & facilities and traveler types — couples, families, solo and business travelers. Bing now sharing backstory of its home page photo & gallery of past picturesMay 3, 2017 by Amy Gesenhues In addition to a summary of the picture, Bing is also including a map of where the picture was taken and the option to like, download and share the image. Google’s Chrome will add new ‘Not secure’ warnings later this yearMay 3, 2017 by Barry Schwartz Have a search box Search Engine Land Source

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Using call and SMS data to drive new customers

Voice search now accounts for 20% of queries on Google’s mobile app and Android devices. Inbound call volume is continuing to increase even as messaging apps and chatbots become more popular. Facebook expects 37 billion call conversions by 2019, as social media’s share of mobile calls to businesses explodes. These trends are enabling digital marketers to extract, attribute, and integrate inbound data like never before. The results are better lead qualification, more effective budget allocation, and improved tracking of the buyer’s journey across campaigns. Join our digital marketing experts as they explore trends driving inbound calls, and how marketers can leverage them to ramp up multichannel campaign results. Register today for “Track, Qualify & Convert Your Leads: Using call and SMS data to drive new customers,” produced by Digital Marketing Depot and sponsored by CallRail. The post Using call and SMS data to drive new customers appeared first on Search Engine Land. Search Engine Land Source

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3 predictions about the future of SEO

SEO is a constantly changing and growing industry. No longer is search engine optimization seen as internet “black magic,” but it is now regarded as an essential part of any serious digital marketing strategy. Last year, it was estimated that businesses invested more that $65 billion on SEO services, and that number is projected to climb to over $70 billion by 2018. We’ve come a long way as an industry — and from the looks of it, our best days are still ahead of us. The hardest thing in the world of search is predicting what will come next. As the major engines continue to update and refine their algorithms and SERP displays, we in the field shouldn’t just wait around to react. I believe we should be proactive and look at past trends to help guide us. In that spirit, I’m going to take a step out and make three predictions about the future of the SEO industry. 1. UX will play a larger role In the past, SEO was seen as a job for the IT team. It was looked at more as Search Engine Land Source

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SearchCap: Google shopping ads test, IAC buys Angie’s List & SEO predictions

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 3 predictions about the future of SEOMay 2, 2017 by Ryan Shelley What do current trends say about the direction of search, and how can you prepare? Columnist Ryan Shelley shares his predictions for the industry. New Google pilot tests Shopping ads on the Display NetworkMay 2, 2017 by Ginny Marvin Ads will start appearing first on fashion and home design sites. The great big list of landing page tests to tryMay 2, 2017 by Amy Bishop Sometimes half the battle of conversion optimization is coming up with ideas for things to test. That’s where this post from columnist Amy Bishop comes in! Don’t miss SMX Advanced this year. Register now & save $400!May 2, 2017 by Search Engine Land The 10th edition of SMX Advanced, promises once again to deliver fast-paced, Q&A-packed sessions that don’t stop to cover the basics. Less Search Engine Land Source

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