Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google will automatically convert display ads to AMP, test AMP landing pages for SearchMay 23, 2017 by Ginny Marvin Company says AMP ads can load up to 5 seconds faster than standard display ads. Google is extending in-market audience targeting to Search campaignsMay 23, 2017 by Ginny Marvin Advertisers will be able to target users based on purchase intent signals in Search campaigns for more than a dozen categories. Google is testing 11 variations of black links in search resultsMay 23, 2017 by Sergey Alakov Google frequently makes changes to its search results pages in order to improve the user experience. Contributor Sergey Alakov has collected examples of what appears to be Google’s latest test: replacing blue links with black ones in the user interface. Want more links? Be more likable.May 23, 2017 by Julie Joyce Wondering why you aren’t getting as Search Engine Land Source
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