SearchCap: Google tests personal search, featured snippets CTR & Google Attribution

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google adds ‘Personal’ search filter, then drops itMay 30, 2017 by Barry Schwartz Google tests a personalized version of their search results for signed-in Google users. Did you see it? Google Attribution: What search marketers need to knowMay 30, 2017 by Ginny Marvin The new attribution solution announced last week offers more insights and functionality than currently available in AdWords or Analytics. Another study shows how featured snippets steal significant traffic from the top organic resultMay 30, 2017 by Barry Schwartz When a featured snippet is present, CTR for the first organic result falls below 20 percent. The Account-Based Marketing Guide for Modern MarketersMay 30, 2017 by Digital Marketing Depot As a marketer, you spend a lot of your time coming up with new ways to reach the right prospect, at the right time, with the right message. Account-Based Marketing (ABM) is Search Engine Land Source

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