SearchCap: AdWords keyword bids suggest, SEO vs PPC & auditing

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 4 critical areas to consider when performing AdWords auditsMay 12, 2017 by Matt Umbro AdWords audits are a great way to win business and check on the health of an account, but columnist Matt Umbro notes that there are some aspects of an audit that are easily overlooked or underexplored. Don’t make these mistakes! Google is rolling out new keyword bidding suggestions in AdWordsMay 12, 2017 by Ginny Marvin The new feature shows suggested bids for various page positions. SEO vs. PPC: Pros, cons & an integrated approachMay 12, 2017 by Marcus Miller Not sure whether your business would benefit more from paid or organic search marketing efforts? Columnist Marcus Miller breaks them both down, providing insight into where they fit within your larger marketing plan. Search in Pics: Google tower viewer, metro train hallway & ceiling of ballsMay 12, Search Engine Land Source

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