Google warns against misusing links in syndication & large-scale article campaigns

Google’s out today with a warning for anyone who is distributing or publishing content through syndication or other large-scale means: Watch your links. Google’s post reminds those who produce content published in multiple places that, without care, they could be violating Google’s rules against link schemes. No content marketing primarily for links, warns Google Google says that it is not against article distribution in general. But if such distribution is done primarily to gain links, then there’s a problem. From the post: Google does not discourage these types of articles in the cases when they inform users, educate another site’s audience or bring awareness to your cause or company. However, what does violate Google’s guidelines on link schemes is when the main intent is to build links in a large-scale way back to the author’s site … For websites creating articles made for links, Google takes action on this behavior because it’s bad for the Web as a whole. When link building comes first, Search Engine Land Source

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