SearchCap: Google app rankings, hotel ads, AMP analytics

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Remarketing: The best-kept marketing secretMay 19, 2017 by Michelle Cruz Everything you need to know about an opportunity that’s not widely discussed in the industry — search remarketing on Bing. Contributor Michelle Cruz shares tips and ideas to employ. A fresh perspective on SEO for B2B companiesMay 19, 2017 by Garrett Mehrguth It’s no longer about optimizing your website to rank for keywords. Columnist Garrett Mehrguth explains why B2B companies need to think differently about SEO. Google Hotel Ads now showing nightly price trendsMay 19, 2017 by Ginny Marvin Shows best prices for one-night stays by day when data is available. Google announces Assistant app-discovery channels, broad ranking factorsMay 19, 2017 by Greg Sterling It’s early, but Google will soon need to rank Assistant apps, too. Search in Pics: Google bike to work, Dooglers treats & Google’s shhhh wallMay Search Engine Land Source

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