Relevance vs. authority: Which link has more value? (Part 2)

Welcome to Part 2 of my series on relevance versus authority in link building. In this series, I’m sharing expert opinions from around the SEO industry. The question I asked these experts was: “All other metrics being equal, would you rather have a high-authority link with lower relevance or a highly relevant link with low authority?” In Part 1, I shared answers from those who opted for a highly relevant link over a high-authority link. They made some excellent points about the merits of relevance. However, there were also a fair number of respondents who made a case for authority, which I will share here. This is why I wanted to explore this topic with industry experts — there are valid points to be made on both sides. Expert opinions: Authority Without further ado, let’s go through the answers that favored authority. Authority links impact search more Some of the experts who chose the high-authority link cited the impact these links can have on search. “As far as I’ve seen, I’d Search Engine Land Source

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