SearchCap: Google link warning, in-store sales & more SEM

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Top 10 agency considerations for marketing automationMay 25, 2017 by Digital Marketing Depot You’ve decided to implement a marketing automation platform…great! This white paper from SharpSpring details 10 things your agency should seriously consider before signing on the dotted line. Learn about 10 key questions to ask vendors, such as: Do they require long-term contracts or upfront fees? Are there limits on or extra charges for customer support? […] Google warns against misusing links in syndication & large-scale article campaignsMay 25, 2017 by Danny Sullivan If the primary purpose of distributing content is to gain links, both authors and publishers risk a Google penalty. How to compare paid search and organic search without sounding foolishMay 25, 2017 by Andy Taylor Which search channel is better: paid or organic? Columnist Andy Taylor argues that there is no simple answer to this Search Engine Land Source

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