Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 3 predictions about the future of SEOMay 2, 2017 by Ryan Shelley What do current trends say about the direction of search, and how can you prepare? Columnist Ryan Shelley shares his predictions for the industry. New Google pilot tests Shopping ads on the Display NetworkMay 2, 2017 by Ginny Marvin Ads will start appearing first on fashion and home design sites. The great big list of landing page tests to tryMay 2, 2017 by Amy Bishop Sometimes half the battle of conversion optimization is coming up with ideas for things to test. That’s where this post from columnist Amy Bishop comes in! Don’t miss SMX Advanced this year. Register now & save $400!May 2, 2017 by Search Engine Land The 10th edition of SMX Advanced, promises once again to deliver fast-paced, Q&A-packed sessions that don’t stop to cover the basics. Less Search Engine Land Source
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