Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google confirms it’s rolling out new reviews format for hotelsMay 24, 2017 by Barry Schwartz It’s official, Google is rolling out the more graphical user interface for hotel reviews. AdWords gets Google Optimize & Google Surveys 360 integrationsMay 23, 2017 by Ginny Marvin Advertisers will be able to create landing page tests down to the keyword level and deploy consumer surveys to remarketing lists. Spotted: AdWords reporting dashboards that can be scheduled & sharedMay 24, 2017 by Ginny Marvin Create visual dashboards that can be emailed on a regular basis from AdWords Report Editor. Crafting a successful holistic search approachMay 24, 2017 by David Freeman Columnist David Freeman believes that integrating paid and organic search into a single holistic search strategy can increase efficiency and help marketers make smarter, more data-driven decisions. New study on featured snippets within Google reveals growth & Search Engine Land Source
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