Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Assistant comes to iPhone, adds alerts, hands-free calling & more May 17, 2017 by Matt McGee Google’s virtual assistant gains a number of new features and expands to Apple’s iPhone as competition for Siri & Cortana. Google confirms “Google for Jobs” job search rolling out in coming weeks May 17, 2017 by Barry Schwartz After weeks of testing, Google has finally confirmed at Google I/O they are rolling out a job search feature. Google announces Google Lens, an AI-powered visual search tool May 17, 2017 by Matt McGee At today’s Google I/O 2017 conference keynote, Google introduces a new visual search tool coming to Google Assistant and Google Photos. The anatomy of ad copy relevance: The new Google standard May 17, 2017 by Jason Puckett Columnist Jason Puckett discusses how today’s most advanced advertisers are implementing sophisticated ad copy at scale across their accounts. 5 massive Search Engine Land Source
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