Microsoft search revenue grew 15% last quarter, after hovering around 10% previous 4 quarters

In its first quarter results of fiscal year 2018, ending September 30, 2017, Microsoft reported search advertising revenue grew by 15 percent year over year, excluding traffic acquisition costs (TAC). Gross revenue from search advertising rose by $210 million, compared to $124 million the previous quarter. The majority of Microsoft’s search advertising revenue comes from its Bing search engine. The first quarter of the company’s fiscal year 2018 marks the first meaningful increase in revenue growth for Bing Ads since Windows 10 first came on the scene. The bump is surprising after four stagnant quarters. Last quarter, Microsoft CFO Amy Hood said total search revenue growth would slow with the renegotiated Yahoo deal and associated change in revenue recognition having passed the one-year mark. As it has for the previous five quarters, Microsoft cited “increased revenue per search and search volume” for the revenue growth. LinkedIn generated $1.1 billion in revenue for the quarter, with sessions up more than 20 percent year over Search Engine Land Source

The post Microsoft search revenue grew 15% last quarter, after hovering around 10% previous 4 quarters appeared first on ocston.org -- Great Info about SEO.

SearchCap: Bing Ads grows, Amazon ad revenues & PPC audits

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Microsoft search revenue grew 15% last quarter, after hovering around 10% previous 4 quartersOct 30, 2017 by Ginny Marvin LinkedIn sessions increased again by more than 20 percent. How to ensure your external PPC account audit isn’t a waste of timeOct 30, 2017 by Pauline Jakober Everyone loves a free PPC audit, but columnist Pauline Jakober warns that your auditing agency needs to understand your business goals and context in order to provide you with valuable insights. 13 outdated SEO tactics that should terrify youOct 30, 2017 by Jeremy Knauff In the spirit of Halloween, columnist Jeremy Knauff shares some frighteningly outdated SEO tactics that simply won’t die! Rothy’s uses Twitter Ads to drive brand awarenessOct 30, 2017 by Sponsored Content: Twitter Business Creating an impactful social strategy can be a difficult task. How do you ensure your content is on brand? Search Engine Land Source

The post SearchCap: Bing Ads grows, Amazon ad revenues & PPC audits appeared first on ocston.org -- Great Info about SEO.

9 reasons why search marketers have been at the cutting edge of marketing technology

As marketing functions increasingly rely on technology, Scott Brinker, aka “Chief MarTech,” laid out nine reason he believes search marketers are poised for leadership as marketing becomes increasingly technology-dependent in a keynote presentation at SMX East in New York City last week. Search marketers, of course, employ any number of tools and technologies in their work, and the industry has spawned hundreds of products and solutions. Brinker outlined how the work of search marketers touches 22 of the 49 categories he has identified in the Marketing Technology Landscape infographic he has been compiling to track the growth in marketing technology companies. Search marketers engage with the marketing technology categories circled in blue. Brinker, program chair for the MarTech Conference series and editor VP platform ecosystem at HubSpot, highlighted the core functions of search marketing — testing, analysis, conversion optimization and so on — that encompass the overlap of marketing, technology and management. With more and more companies creating the role of chief Search Engine Land Source

The post 9 reasons why search marketers have been at the cutting edge of marketing technology appeared first on ocston.org -- Great Info about SEO.

Search Engine Optimization SEO Basic by Common Craft (TH Sub)

Search Engine Optimization SEO Basic by Common Craft (TH Sub) http://www.seodml.com – A useful Common Craft video with the help of http://ift.tt/IVtfgK about SEO which has been transcribed and added Thai subtitle for Thai people to learn about the basic SEO. http://ift.tt/2igvdhv

The post Search Engine Optimization SEO Basic by Common Craft (TH Sub) appeared first on ocston.org -- Great Info about SEO.

Rothy’s uses Twitter Ads to drive brand awareness

Creating an impactful social strategy can be a difficult task. How do you ensure your content is on brand? How can you leverage social to drive brand awareness? One brand that stands out with their engaging Tweets and impactful Twitter Ads is sustainable fashion start-up @rothys. We chatted with their marketing team to learn about their Twitter strategy. Tell us a bit about yourself. Lacey Young: I’m the brand manager here at Rothy’s. I’m passionate about content creation, social strategy, and leveraging digital media to build brands. Jenny Robinson: And I’m Rothy’s interim VP of e-commerce and Digital Marketing. Previously I led e-commerce and digital marketing for luxury beauty brands. What does a typical work day look like for you? We are a lean team at a fast-growing brand, so we wear many hats. Our team focuses on brand strategy, acquisition, and honing our messaging. We tackle everything from marketing strategy, site optimization, and performance marketing to the planning and execution of photo Search Engine Land Source

The post Rothy’s uses Twitter Ads to drive brand awareness appeared first on ocston.org -- Great Info about SEO.

SEO Course Contents for Search Engine Optimization

SEO Course Contents for Search Engine Optimization SEO Course at Digital Marketing Training Institute in Mumbai. Leading SEO Training Institute in India, Mumbai, SEO Course in Mumbai, SEO Training Fees Starting from 7750 only, SEO Training Courses in Mumbai, Digital Marketing Courses, SMO, SEO Training Classes, Internet Marketing in Mumbai Dadar India, Search Engine Optimization Course Training, Learn SEO Courses from Expert Professionals, Andheri, Dadar. Call 09892081903 / 09930375161 or Visit our Website www.dmti.info

The post SEO Course Contents for Search Engine Optimization appeared first on ocston.org -- Great Info about SEO.

Google searches now correspond to user location instead of domain

Google announced today that it is changing the way it labels country services on the mobile web, Google app for iOS and desktop Search and Maps. According to Google, one in five searches is now location-related. To make search results more relevant, Google says the country of service will no longer be indicated by the country code top level domain name (ccTLD) such as “google.co.uk” for the UK or “google.com.br” for Brazil, but instead will default to the country where the user is performing the search. From the Google Search Blog: So if you live in Australia, you’ll automatically receive the country service for Australia, but when you travel to New Zealand, your results will switch automatically to the country service for New Zealand. Upon return to Australia, you will seamlessly revert back to the Australian country service. Google says that typing the relevant ccTLD into a browser will no longer return various country services. Instead, users must go into their settings Search Engine Land Source

The post Google searches now correspond to user location instead of domain appeared first on ocston.org -- Great Info about SEO.

SearchCap: Google search location changes, GOOG earnings & Facebook marketplace

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google searches now correspond to user location instead of domainOct 27, 2017 by Amy Gesenhues Users can still change their search settings to select a country service if desired. Mobile-first updates from SMX EastOct 27, 2017 by Eric Enge What does the mobile-first index mean for you? Contributor Eric Enge summarizes a panel from SMX East with tips for how to prep your mobile site and content. Facebook third-party partnerships bring huge trove of used car listings to MarketplaceOct 27, 2017 by Greg Sterling Hundreds of thousands of used cars now available as part of content expansion. Local SEO for service-area businesses requires a lot of servicingOct 27, 2017 by Andrew Shotland What does it take to get noticed as a service-area business? Columnist Andrew Shotland explains some of the challenges facing these businesses and offers tips for how to approach Search Engine Land Source

The post SearchCap: Google search location changes, GOOG earnings & Facebook marketplace appeared first on ocston.org -- Great Info about SEO.

Amazon Q3 ad revenues surpass $1 billion, up roughly 2X from early 2016

Yesterday Amazon announced third-quarter earnings. The company reported sales growth of 34 percent to $43.7 billion. A year ago Amazon reported $32.7 billion in sales. For purposes of this post, the notworthy part is Amazon’s “other” revenue, which is basically advertising. Buried at the bottom of the Net Sales chart in the press release was this line item: Other is defined by Amazon to include “sales not otherwise included above, such as certain advertising services and our co-branded credit card agreements.” It’s a safe bet then that ad sales for the quarter were $1+ billion, which represented 58 percent year over year growth. Since Q2 of 2016 ad sales have basically doubled. On the earnings call, Amazon CFO Brian Olsavsky said “Advertising revenue continues to grow very quickly and its year-over-year growth rate is actually faster than the other revenue line item that you see there [in the ‘other’ category].” The fact that Amazon is now on par with or surpasses Google in product Search Engine Land Source

The post Amazon Q3 ad revenues surpass $1 billion, up roughly 2X from early 2016 appeared first on ocston.org -- Great Info about SEO.

cara SEO (Search Engine Optimization) di youtube

cara SEO (Search Engine Optimization) di youtube Optimisasi Mesin Pencari atau Search Engine Optimization (SEO) adalah sebuah proses untuk mempengaruhi tingkat keterlihatan (visibilitas). berikut cara SEO optimasi di youtube. cara SEO youtube SEO di youtube cara membikin SEO di youtube

The post cara SEO (Search Engine Optimization) di youtube appeared first on ocston.org -- Great Info about SEO.

Tips to troubleshoot your technical SEO

There are lots of articles filled with checklists that tell you what technical SEO items you should review on your website. This is not one of those lists. What I think people need is not another best practice guide, but some help with troubleshooting issues. info: search operator Often, [info:http://ift.tt/1MSYKnR] can help you diagnose a variety of issues. This command will let you know if a page is indexed and how it is indexed. Sometimes, Google chooses to fold pages together in their index and treat two or more duplicates as the same page. This command shows you the canonicalized version — not necessarily the one specified by the canonical tag, but rather what Google views as the version they want to index. If you search for your page with this operator and see another page, then you’ll see the other URL ranking instead of this one in results — basically, Google didn’t want two of the same page in their Search Engine Land Source

The post Tips to troubleshoot your technical SEO appeared first on ocston.org -- Great Info about SEO.

SearchCap: Google mobile first index, fact checking partnership & Landy Awards

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Tips to troubleshoot your technical SEOOct 26, 2017 by Patrick Stox Stumped by a technical SEO issue? Columnist Patrick Stox has some tips and tricks to help you diagnose and solve some common problems. 3 ways to build a better agency-client relationshipOct 26, 2017 by Brett Middleton Wondering how you can have a better relationship with your client or paid search agency? Columnist Brett Middleton provides solid advice for both parties to communicate more effectively and work more efficiently. All Google Manual Penalties Explained from SMX EastOct 26, 2017 by Aleyda Solis Eric Enge shared insights at the “All Google Manual Penalties Explained” session. Landy Awards Gala spotlights top performers in the SEO & SEM industryOct 26, 2017 by Amy Gesenhues Here’s the full list of winners from last night’s third annual Landy Awards event, sponsored by Google, Acronym Media and Search Engine Land Source

The post SearchCap: Google mobile first index, fact checking partnership & Landy Awards appeared first on ocston.org -- Great Info about SEO.

Alphabet (GOOG) third quarter beats estimates: $27.8 billion, revenues up 24%

Google parent Alphabet announced third-quarter results. Both revenues and earnings per share beat Wall Street estimates. The company reported roughly $27.8 billion in total revenues (up 24 percent), with Google contributing all but $302 million of that amount. Earnings per share were $9.57, which was about $1.24 higher than expected. Advertising generated just over $24 billion in quarterly revenue. Operating income was about $7.8 billion. However, traffic acquisition costs (TAC) rose to $3.1 billion (vs. $2.6 billion a year ago). There are sure to be analyst questions about that item. The revenue breakdown by segment: Google properties: $19.7 billion Google network: $4.3 billion Google “other revenues”: $3.4 billion Other bets: $302 billion Paid clicks on Google properties were up 6 percent year over year and aggregate cost per click (CPC) was up 1 percent. Here’s more detail: Aggregate paid clicks overall up 47 percent (year over year). Paid clicks on Google properties up 55 percent. Paid clicks on the Google Network up 10 percent. Aggregate CPCs down 18 percent year over Search Engine Land Source

The post Alphabet (GOOG) third quarter beats estimates: $27.8 billion, revenues up 24% appeared first on ocston.org -- Great Info about SEO.

3D web design for beginners – Webflow CSS tutorial

3D web design for beginners – Webflow CSS tutorial With the vast majority of the web existing squarely in two dimensions, expanding your design practice into 3D can take some time to wrap your head around. In this video, we’ll explain some of the basic concepts behind working with 3D on the web. We’ll expand on this info in our videos on 2D & 3D transforms and 3D perspective. 3D transforms (move, rotate, scale, and skew) – Webflow CSS tutorial: https://www.youtube.com/watch?v=bPF156ZvgAM Enabling 3D perspective – Webflow CSS tutorial: https://www.youtube.com/watch?v=q03XgpcIaso ———- Get started with Webflow: http://ift.tt/2gLKNoU http://webflow.com http://twitter.com/webflowapp http://ift.tt/2yPKG2i

The post 3D web design for beginners – Webflow CSS tutorial appeared first on ocston.org -- Great Info about SEO.

SEO Ranking Factors in 2017: What’s Important and What’s Not

As technology advances, search engines can refine their ranking algorithms to better determine relevance and return results that better align with searcher intent. Because these ranking algorithms are constantly being improved and refined, search engine ranking factors are always evolving. Factors that might once have had a huge impact on search rankings may no longer matter all that much, and new ranking factors (such as mobile-friendliness or HTTPS) can emerge to reflect changing technologies and user behaviors. So, what are the most important ranking factors today, in 2017? A panel at SMX East, “SEO Ranking Factors in 2017: What’s Important and What’s Not,” sought to answer that question. This panel featured data from large-scale studies performed by SEMrush and Searchmetrics, as well as case studies and practical advice for adapting your SEO strategies to current realities. SEMrush Ranking Factors 2.0 The first panelist was Olga Andrienko from SEMrush, who shared the results of a large-scale study on ranking factors that examined Search Engine Land Source

The post SEO Ranking Factors in 2017: What’s Important and What’s Not appeared first on ocston.org -- Great Info about SEO.

5 ways to sell more this holiday season with Google’s updates to shopping ads

With the biggest e-commerce days of the year just around the corner, it’s not too late to take advantage of some of Google’s newest ways to help you sell more stuff online. Attract users earlier in the buying process with showcase ads For consumers who are further along the path to an online purchase, Google is good for finding the best price and doing more in-depth research, but it traditionally hasn’t been the best place to help consumers make choices earlier in their decision process. But with Showcase Shopping ads, Google is delivering a better discovery process for these shoppers. This ad format was introduced in limited beta in 2016 and is now available to every retailer. The idea behind it is that it allows advertisers to use a mix of lifestyle images and products to showcase its brand for generic e-commerce searches where ads for specific products wouldn’t be relevant. Showcase Shopping ads allow retailers to promote their brand to Search Engine Land Source

The post 5 ways to sell more this holiday season with Google’s updates to shopping ads appeared first on ocston.org -- Great Info about SEO.

SearchCap: Google Shopping ad updates, SEO ranking factors & nofollow links

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 5 ways to sell more this holiday season with Google’s updates to shopping ads Oct 25, 2017 by Frederick Vallaeys Contributor Frederick Vallaeys shares techniques to get the most out of your product listing ads by employing both new and often-overlooked features. SEO Ranking Factors in 2017: What’s Important and What’s Not Oct 25, 2017 by Jessica Thompson What are the most crucial search engine ranking factors these days? Panelists at SMX East discussed their findings and provided practical advice for putting this data into action. Nofollow links are not useless: Earning them Is central to good SEO Oct 25, 2017 by Pratik Dholakiya Some SEOs discount nofollow links, but contributor Pratik Dholakiya argues such an approach could result in many missed opportunities. Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing: How to use long-tail keywords to build your short-tail rankings Oct Search Engine Land Source

The post SearchCap: Google Shopping ad updates, SEO ranking factors & nofollow links appeared first on ocston.org -- Great Info about SEO.

How to Learn Search Engine Optimization

How to Learn Search Engine Optimization In this brief Hangout, Hernan and Bradley from Semantic Mastery talk about how to learn search engine optimization. There are a number of ways to learn, but the fastest way is to learn from a practicing SEO professional. Find a mentor (or mentors) that is currently working in the SEO industry and study under them. More SEO FAQs here: http://www.youtube.com/playlist?list=PL1oO3mUVEcfp1zfRdTsoS_yMfqIntIFoU For more SEO training, visit: http://ift.tt/1iZetls Circle us here: http://ift.tt/1hRxQ84 Check out our FB page: http://ift.tt/1PJcdks Subscribe: http://www.youtube.com/SemanticMastery

The post How to Learn Search Engine Optimization appeared first on ocston.org -- Great Info about SEO.

How to use long-tail keywords to build your short-tail rankings

If you have a relatively new or low-authority website, then you know how difficult it can be to rank for high-volume, short-tail keyword phrases. Heck, any competitive keyword can pose a challenge, even for well-established sites. I often hear experts talk about going after the low-hanging fruit of keywords. “Forget about the short tail,” they say. I agree that that going after the low-hanging fruit is a good strategy, but not at the expense of those highly competitive phrases that will drive some great traffic to your site. Rather, it’s that low-hanging fruit that paves the way to ranking for those more competitive phrases. Very few searches are truly unique When it comes to search terms, there isn’t a whole lot new under the sun. Google says that 15 percent of all queries they get have never been used before, but that doesn’t mean it’s unique in the true sense of the word. Let’s assume, for example, that neither of the Search Engine Land Source

The post How to use long-tail keywords to build your short-tail rankings appeared first on ocston.org -- Great Info about SEO.

Google Assistant now offering a wide range of games for kids and families

The battle of the smart speakers and home assistants is in full swing. And both Amazon and Google think that gaming and fun will help provide a competitive edge. Amazon introduced Echo Buttons, which enable families to play Alexa-based games together, in September. Today Google announced a trove of games for families and kids: “[T]he Google Assistant now has more than 50 new games, activities and stories designed for families with kids.” They include trivia, musical chairs, storytelling and more. Games for Google Assistant are available on Home devices, smartphones and other devices where the Assistant is available. This is also where Google seeks to compete, as a platform across more devices (“ambient computing”) than Amazon can offer. Google has also made it possible to personalize the Assistant for kids under 13. Home devices can recognize up to six different voices. Accordingly, kids can use the same devices as their parents, but the Assistant will recognize the child’s voice and offer Search Engine Land Source

The post Google Assistant now offering a wide range of games for kids and families appeared first on ocston.org -- Great Info about SEO.

SearchCap: Google AdWords offline, Google Assistant for families & long-tail keywords

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google announces new online-to-offline features on the cusp of the holiday shopping seasonOct 24, 2017 by Ginny Marvin The announcements are aimed at giving brick-and-mortar retailers greater visibility on Google search properties. Google Assistant now offering a wide range of games for kids and familiesOct 24, 2017 by Greg Sterling Fun is a competitive battleground in the smart speaker race. How to use long-tail keywords to build your short-tail rankingsOct 24, 2017 by Stoney deGeyter Some SEO professionals may advise you not to bother chasing rankings for competitive keyword terms, but columnist Stoney deGeyter believes you can build your authority for these keywords over time by focusing on the long tail. How to increase B2B traffic by 192% in five monthsOct 24, 2017 by Andrew Dennis Looking to increase traffic and links to your site? Columnist Andrew Dennis shares the process Search Engine Land Source

The post SearchCap: Google AdWords offline, Google Assistant for families & long-tail keywords appeared first on ocston.org -- Great Info about SEO.

The nitty-gritty paid search account health check: Part 2

Welcome to the second and final post in a two-part series about paid search account audits. If you haven’t read the first post, be sure to check it out here! Without further ado, let’s dive right into the good stuff — the remaining analyses standing between you and a perfectly manicured paid search account. Keywords and negatives Keywords are essentially the building block of your search campaigns, so needless to say, there’s always room for an audit. Here are some things to review: Are there any keywords that are spending money without converting? I look at this in different time frames, including the past 30 days or longer time frames, such as “all time,” because there could be keywords flying under the radar that may not be spending money quickly but that are slowly spending — like a small leak that can do damage over time. Are there any keywords that are below the first page bid? Are there keywords that haven’t really Search Engine Land Source

The post The nitty-gritty paid search account health check: Part 2 appeared first on ocston.org -- Great Info about SEO.

19 technical SEO facts for beginners

Technical SEO is an awesome field. There are so many little nuances to it that make it exciting, and its practitioners are required to have excellent problem-solving and critical thinking skills. In this article, I cover some fun technical SEO facts. While they might not impress your date at a dinner party, they will beef up your technical SEO knowledge — and they could help you in making your website rank better in search results. Let’s dive into the list. 1. Page speed matters Most think of slow load times as a nuisance for users, but its consequences go further than that. Page speed has long been a search ranking factor, and Google has even said that it may soon use mobile page speed as a factor in mobile search rankings. (Of course, your audience will appreciate faster page load times, too.) Many have used Google’s PageSpeed Insights tool to get an analysis of their site speed and recommendations for improvement. For those Search Engine Land Source

The post 19 technical SEO facts for beginners appeared first on ocston.org -- Great Info about SEO.

SearchCap: Google booking features, SEO facts & paid search health

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Businesses can now sign up to add booking buttons to their Google local resultsOct 23, 2017 by Barry Schwartz After many questions, Google finally adds a feature to let you easily add a “book online” button to your local business on Google Maps or Google Search. 19 technical SEO facts for beginnersOct 23, 2017 by John E Lincoln Want to dip your toes into techncial SEO? Columnist John Lincoln shares some fun tidbits for those just starting out. The nitty-gritty paid search account health check: Part 2Oct 23, 2017 by Amy Bishop In Part 2 of her two-part series, columnist Amy Bishop continues sharing tips that will help you uncover optimization opportunities within your PPC accounts. Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing: Location data beyond the marketing department: A look at 3 use cases A brief history Search Engine Land Source

The post SearchCap: Google booking features, SEO facts & paid search health appeared first on ocston.org -- Great Info about SEO.

Search Engine Optimization (SEO) for Travel Agencies

Search Engine Optimization (SEO) for Travel Agencies Our Vice President of Sales and Marketing Tom MacLean speaks about SEO (Search Engine Optimization) and how it affects your site.

The post Search Engine Optimization (SEO) for Travel Agencies appeared first on ocston.org -- Great Info about SEO.

4. SEO – On-Page Optimization – Tamil

4. SEO – On-Page Optimization – Tamil Search Engine Optimization (On-Page) Sitemap.xml Robots.txt W3C Validation Page Speed Insights URL Canonicalization Digital Marketing Course in Tamil Digital Marketing Course – Tamil. For More Information visit www.locsea.com

The post 4. SEO – On-Page Optimization – Tamil appeared first on ocston.org -- Great Info about SEO.

A brief history of Google’s most important local search updates

Deciphering the Google algorithm can sometimes feel like an exercise in futility. The search engine giant has made many changes over the years, keeping digital marketers on their toes and continually moving the goalposts on SEO best practices. Google’s continuous updating can hit local businesses as hard as anyone. Every tweak and modification to its algorithm could adversely impact their search ranking or even prevent them from appearing on the first page of search results for targeted queries. What makes things really tricky is the fact that Google sometimes does not telegraph the changes it makes or how they’ll impact organizations. It’s up to savvy observers to deduce what has been altered and what it means for SEO and digital marketing strategies. What’s been the evolution of local search, and how did we get here? Let’s take a look at the history of Google’s local algorithm and its effect on brick-and-mortar locations. 2005: Google Maps and Local Business Center become Search Engine Land Source

The post A brief history of Google’s most important local search updates appeared first on ocston.org -- Great Info about SEO.

10 ways to generate links with online influencers

You may be thinking that no one wants to share your content, but the opposite is actually true: Because they post so often, online influencers are always looking for interesting content to share. All you have to do it research, create and position the right content opportunities to influencers so they will want to start working with you. If you’re not sure what angle your organization should take to work with online influencers, consider the following angles: unique content sharing, product promotion, sponsorships and relationship building. You’ll also want to be sure you are familiar with the FTC Guidelines surrounding influencer disclosures, as well as Google’s guidelines on the issues. Produce unique content Producing fresh content that is engaging and interesting to your target audience is what entices industry influencers to share. In addition to “how-to” posts, consider creating studies and long-form content and developing discussions that push industry issues. Because content is so competitive, it’s crucial to take an angle Search Engine Land Source

The post 10 ways to generate links with online influencers appeared first on ocston.org -- Great Info about SEO.

SearchCap: AdWords parallel tracking, Google Attribution & local search updates

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 10 ways to generate links with online influencersOct 20, 2017 by Kevin Rowe Columnist Kevin Rowe shares tips on working with online influencers to boost your brand’s link profile, its brand visibility and traffic to your site. A brief history of Google’s most important local search updatesOct 20, 2017 by Brian Smith How has Google’s local search changed throughout the years? Columnist Brian Smith shares a timeline of events and their impact on brick-and-mortar businesses. Google expanding Attribution beta to hundreds more advertisersOct 20, 2017 by Greg Finn Google’s anticipated multi-channel attribution product is rolling out to more advertisers. Search in Pics: Danny Sullivan the Noogler, Google’s upside down room, a Google Sukkah & moreOct 20, 2017 by Barry Schwartz In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the Search Engine Land Source

The post SearchCap: AdWords parallel tracking, Google Attribution & local search updates appeared first on ocston.org -- Great Info about SEO.

Web design speed art 🍋

Web design speed art 🍋 ★★★Мой блог VK vk.com/freelanceblog Продолжаю рубрику Web design speed art. На этот раз сделаем часть концепции промо-страницы в рамках моего дизайн челленджа. Ставь лайк, если видео было интересно и не забудь оставить комментарий) На данный момент это лучшая мотивация для следующих видео. ★ ДРУГИЕ МОИ ВИДЕО Стримы, вебинары по веб-дизайну https://goo.gl/6Py1mV Дизайн в соц.сетях https://goo.gl/wEcdGW Полезные фишки и уроки по фотошопу https://goo.gl/6QnAo7 Сервисы и плагины для бизнеса https://goo.gl/u7NSNe Блог на вордпресс с нуля https://goo.gl/b1DgJr Про Mock up (смарт-объекты) https://goo.gl/KcpFaz Дизайн процессы (ускоренное видео) https://goo.gl/D9hKE7 Обучение веб-дизайну для начинающих https://goo.gl/wkzQjb #Design #Freelance #Фриланс #Вебдизайн, #арбитраж, #CPA сети. #webdesign #tutorial #design #удаленнаяРабота #photoshop #вебдизайн #photoshoptutorial #Дизайн

The post Web design speed art 🍋 appeared first on ocston.org -- Great Info about SEO.

Apple Ditches Church Apps, FB Groups vs Pages & Search Engine Optimization | #AskBrady Episode 38

Apple Ditches Church Apps, FB Groups vs Pages & Search Engine Optimization | #AskBrady Episode 38 ► Subscribe to my channel here: http://www.youtube.com/subscription_center?add_user=ProChurchTools — See full post here: http://ift.tt/2xc7Ax3 #TIMESTAMPS: 1:07 – What is the best way to give at a 5 to 1 ratio of the amount of times we ask something of people on social media? 8:11 – Should we get a SEO consultation for our website, or should we keep the basic concepts of SEO in the back of our heads and redesign our website based on that? 12:35 – Is it better to have a Facebook group or a Facebook page? 15:59 – Where should our video announcements live after Sunday? Brady Shearer is the CEO of Pro Church Tools Inc., a company helping churches communicate better. Through weekly videos, podcasts, and articles, Pro Church Tools reaches more than 25,000 churches every month. Brady is the host of The #AskBrady Show, a church communications focused Q&A video show and podcast, as well as the Pro Church Podcast, a weekly interview audio podcast. Follow Me Online Here: Instagram: http://ift.tt/1pUrTc4 Facebook: http://ift.tt/2vtNSj8 Website: http://ift.tt/13lHfaq Twitter: http://twitter.com/bradyshearer iTunes Podcast | http://ift.tt/2xc7B45

The post Apple Ditches Church Apps, FB Groups vs Pages & Search Engine Optimization | #AskBrady Episode 38 appeared first on ocston.org -- Great Info about SEO.

SearchCap: Bing Ads new overview, Pinterest search ads & RIP Link Moses

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Salesforce’s Einstein boosts search in its Commerce CloudOct 19, 2017 by Barry Levine The new features make it easier for online retailers to tailor site search to their visitors. S. Chandrasekhar Google doodle honors astrophysicist who won a Nobel Prize for his study of the starsOct 19, 2017 by Amy Gesenhues Chandrasekhar’s work led to The Chandrasekhar Limit, explaining how a star’s mass will result in a “white dwarf” star, a black hole or a supernova. New campaigns Overview tab rolling out in Bing Ads accountsOct 19, 2017 by Ginny Marvin Offering a high-level, customizable view of advertiser accounts Getting the most out of Google’s new sitelinksOct 19, 2017 by Matt Lawson Google updated the look of ad extensions back in August. Columnist and Googler Matt Lawson runs down how you can take full advantage of that refreshed look. Pinterest opens Search Engine Land Source

The post SearchCap: Bing Ads new overview, Pinterest search ads & RIP Link Moses appeared first on ocston.org -- Great Info about SEO.

Google AdWords to roll out ‘parallel tracking’ to speed up mobile landing page delivery

Google’s been working to speed up mobile web experiences on several fronts, AMP being the most visible of these efforts. On Wednesday, the company announced a change to the way it will handle tracking parameters appended to AdWords landing page URLs. Processing tracking codes can bog down page load time by “hundreds of milliseconds” and hurt campaign performance, says Google. Instead of processing the tracking with the landing page, Google is introducing “parallel tracking” to process the tracking URL, the AdWords click tracker and possible redirects in the background while the user goes straight to the landing page. Currently, the tracking URL, AdWords click tracker and any redirects load before the user sees the landing page. Google says it’s seen the change help improve page load times by several seconds for users on slower networks. Parallel tracking will start rolling out later this year and become the default tracking method in early 2018. It will initially be optional and only Search Engine Land Source

The post Google AdWords to roll out ‘parallel tracking’ to speed up mobile landing page delivery appeared first on ocston.org -- Great Info about SEO.

Accelerated Mobile Pages (AMP) conquer the competition for shoe retailer

In the highly competitive footwear vertical, no season matters more than late summer, when shoppers spend $27 billion on supplies and clothing for the coming school year. According to the Deloitte back-to-school survey for 2017, some 55 percent of that spend, about $15 billion, is devoted to clothing and accessories. Late summer may be only the second-biggest shopping season of the year in the United States, but for verticals like footwear, it’s number one. A top shoe retailer came to Brandify (disclosure: my employer) for a solution to boost local store visibility online. To achieve the retailer’s goal, we worked in collaboration with SEO consultant Steve Wiideman to implement Accelerated Mobile Pages (AMP) for the retailer’s nearly 500 US stores. The open-source AMP Project, led and heavily promoted by Google in collaboration with Twitter, WordPress, Pinterest and LinkedIn, defines a lightweight standard for publishing web pages that makes them load very quickly on mobile devices. The standard includes special implementations Search Engine Land Source

The post Accelerated Mobile Pages (AMP) conquer the competition for shoe retailer appeared first on ocston.org -- Great Info about SEO.

Our ‘Ultimate Guide to Google Penalties’ launches today

Few SEO nightmares can compare to the horror of waking up to a sudden drop in rankings — and worse, traffic — and discovering that your site has been penalized by Google. A variety of factors impact rankings both positively and negatively — schema/rich snippets, links, and mobile user experience — to name just a few. Determining the precise cause of a sudden change can take some investigation, but when a site receives an actual penalty by Google, the webmaster is notified via Google Search Console. Despite these notifications, Google penalty notices are the subjects of some of the most frequently asked questions at both our “Meet the SEOs” and “Ask the Search Engines” Q&A sessions at our search marketing conferences. What does this penalty mean? How do we respond? What actions do we need to take to get the penalty reversed? To answer those questions and provide a resource for readers to reference on an ongoing basis, we’ve partnered with

The post Our ‘Ultimate Guide to Google Penalties’ launches today appeared first on ocston.org -- Great Info about SEO.

SearchCap: Penalty guide, Google Tag Manager scrolls & faster images

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Our ‘Ultimate Guide to Google Penalties’ launches todayOct 18, 2017 by Michelle Robbins Google penalty notifications – and how to respond to them – continue to be confounding issues for SEOs. Our new guide provides answers and guidance. AdWords adds ‘Days to Conversion’ segmentation for sales cycle insightsOct 18, 2017 by Susan Wenograd Advertisers can see how long it takes users to convert after clicking on an ad. From big to small: 5 free image compression tools reviewedOct 18, 2017 by Tom Demers Want to improve your page load times? Image optimization is a great place to start! Columnist Tom Demers reviews five free image compression tools and notes their impact on page speed. Google Tag Manager now has a native scroll depth tracking pluginOct 18, 2017 by Amy Gesenhues The new feature lets site owners track vertical and horizontal scrolling on Search Engine Land Source

The post SearchCap: Penalty guide, Google Tag Manager scrolls & faster images appeared first on ocston.org -- Great Info about SEO.

Search community mourns loss of veteran link builder Eric Ward

Eric Ward, also known as “Link Moses,” passed away on Monday, October 16, 2017. He was 58 years young. Eric was the first person in the industry that I met who identified himself as a ‘link builder’ and he gave the first comprehensive presentation I ever saw on the topic – at a Search Engine Strategies conference all the way back in 2000. His work shaping the field and the contributions he made to the discipline of link building – not just at our publication and conferences, but throughout the search marketing industry – cannot be overstated. I’m stricken at the loss of such a thoughtful, knowledgeable, and generous friend and colleague. I reached out to other search industry veterans to share their thoughts and memories of Eric: I’ll never forget that when I first asked for voluntary subscriptions from those reading my search site when I started in 1996, Eric was the first one to send a check. Search Engine Land Source

The post Search community mourns loss of veteran link builder Eric Ward appeared first on ocston.org -- Great Info about SEO.

The holidays arrived early for local marketers

The holiday season has arrived early for locally focused marketers. Consider the developments that have occurred just in the past week: Google My Business API added new features, including the ability to manage your Google Posts. Facebook announced a number of tools and partnerships supporting local discovery, including booking and food ordering. Google said it now has 50 million Local Guides adding content to Google Maps and search. Yext started an initiative to verticalize local business listings syndication with “Yext for Food.” If you spend a lot of time trying to appeal to a locals-only market, SMX East features a number of sessions that you’ll find valuable above and beyond the great content you’ll experience over the full three days of the conference. Dan Leibson of Local SEO Guide will walk you through the results of The Definitive Guide To Local Search Ranking Factors, one of the largest-ever statistical studies of the local search ranking factors. He’ll show you what they’ve learned about Search Engine Land Source

The post The holidays arrived early for local marketers appeared first on ocston.org -- Great Info about SEO.

Google AMP and call attribution — 5 things you need to know

AMP stands for Accelerated Mobile Pages, Google’s open source initiative to improve web page speed and performance for mobile users. But that speed comes at a cost for digital marketers. AMP eliminates scripts — including the scripts that help you track mobile calls. On October 19, join our Google AMP experts as they explore AMP’s pros and cons, as well as how leading technology providers are helping marketers identify AMP visitor sessions and track call sources. Register today for “AMP Up Your Call Conversions: 5 Things You Need to Know,” produced by Digital Marketing Depot and sponsored by CallTrackingMetrics. The post Google AMP and call attribution — 5 things you need to know appeared first on Search Engine Land. Search Engine Land Source

The post Google AMP and call attribution — 5 things you need to know appeared first on ocston.org -- Great Info about SEO.

SearchCap: Bing ads account linking, scary SEO & duplicate content

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google AMP and call attribution — 5 things you need to know Oct 17, 2017 by Digital Marketing Depot AMP stands for Accelerated Mobile Pages, Google’s open source initiative to improve web page speed and performance for mobile users. But that speed comes at a cost for digital marketers. AMP eliminates scripts — including the scripts that help you track mobile calls. The holidays arrived early for local marketers Oct 17, 2017 by Chris Sherman The holiday season has arrived early for locally focused marketers. Consider the developments that have occurred just in the past week: Google My Business API added new features, including the ability to manage your Google Posts. Facebook announced a number of tools and partnerships supporting local discovery, including booking and food ordering. Bing Ads launches Multi-Linking for multiple-account management Oct 17, 2017 by Susan Wenograd Users can now Search Engine Land Source

The post SearchCap: Bing ads account linking, scary SEO & duplicate content appeared first on ocston.org -- Great Info about SEO.

SEO Audit For Doctors (Learn Search Engine Optimization)

SEO Audit For Doctors (Learn Search Engine Optimization) Looking to learn how to do an SEO audit for doctors? In this video I show you how I provide a doctor with a local SEO audit for 2017. Site I’m working with: http://ift.tt/29kfCef All the tools I use: http://ift.tt/2hvOt8L -~-~~-~~~-~~-~- Please watch: “How To Dominate Local SEO (Live Walk Through Tutorial)” -~-~~-~~~-~~-~-

The post SEO Audit For Doctors (Learn Search Engine Optimization) appeared first on ocston.org -- Great Info about SEO.

Google Posts can now be automated with new API support

Google has updated the Google My Business API to add some support for creating and editing Google Posts. Google Posts is a feature that allows people and businesses to create content directly on Google that can appear highly ranked in Google search results for their names. In version 4.0 of the API, Google noted that “you can now create Posts on Google directly through the API.” The changelog include a bunch of other features, but the Google Posts is the most notable. Technically, this can enable third-party developers and tool designers to automate a lot of the posting in the Google Posts interface, similar to the way brands manage their social accounts with Twitter, Facebook, LinkedIn and others. As Mike Blumenthal said, this is limited to “business[es] with fewer than 10 locations.” Blumenthal says Google appears to be testing support for chains with more than 10 locations. It will be exciting to see which third-party tools add support for Google Posts Search Engine Land Source

The post Google Posts can now be automated with new API support appeared first on ocston.org -- Great Info about SEO.

How machine learning levels the SERP playing field

We don’t ordinarily think of Google when we think about competition in the digital marketing world, since it seems to reliably dominate most areas in which it does business. A recent segment discussing corporate monopolies on John Oliver’s “Last Week Tonight“ hilariously referenced Bing as the dominant search engine with a graphic that stated, “Bing. The best place to Google something.” For the most part, however, the digital marketing sphere has been a fairly competitive landscape, though there were exceptions to this maxim. Established brands frequently dominated top SERP positions because of long-standing trust, fresh domains had to wait their turn in line, and black-hat SEO allowed webmasters to game the system and deliver high rankings for thin content. A decade ago, SEO agencies and webmasters could apply simple heuristics and buzzworthy keywords to rank content regardless of its utility to user intent or actual quality. The Hummingbird update and subsequent rollout of RankBrain changed all of these notions Search Engine Land Source

The post How machine learning levels the SERP playing field appeared first on ocston.org -- Great Info about SEO.

SearchCap: Facebook food ordering, Google Posts automation & machine learning

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Posts can now be automated with new API supportOct 16, 2017 by Barry Schwartz Google My Business API version 4.0 adds new features, including the ability to manage your Google Posts. Facebook officially rolls out food ordering as part of longer-term commerce evolutionOct 16, 2017 by Greg Sterling Facebook has been building a range of commerce tools and capabilities, many of which are directed at local and offline transactions. How machine learning levels the SERP playing fieldOct 16, 2017 by Kristopher Jones Contributor Kristopher Jones explains how SEOs should be changing their practices to keep up with trends in the way Google evaluates web pages. Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing: Is GDPR the Y2K for B2B marketing? And how to use it to your advantage Nanigans launches incrementality optimization & reporting solution Instagram redesigns call-to-action Search Engine Land Source

The post SearchCap: Facebook food ordering, Google Posts automation & machine learning appeared first on ocston.org -- Great Info about SEO.

Local SEO 2018 UPDATE The Complete Guide (Part 1)

Local SEO 2018 UPDATE The Complete Guide (Part 1) Looking to learn 2018 Local SEO works? This is the tutorial for you. I cover a wide variety of information from how to find your prospects, implement on page / off page seo, figure out KPI’s, NAPW consistency optimization, conversion rate optimization, interlinking, external linking, schema markup, extract info from GA, filtering data in Google Analytics, fixing broken links, keyword tracking, content marketing, hyper local / generic citations, site auditing, and much more. The site I’m working with: http://ift.tt/2zq1SsG Here’s the tools I’ve mentioned: Moz.com/local Seoprofiler.com Beamusup.com Ahrefs.com Semrush.com Whitespark.ca http://ift.tt/1lR7iO5 http://ift.tt/1SIryUj Lsigraph.com SEO 2017 tutorial where I cover ranking factors with SEO profiler: https://www.youtube.com/watch?v=5eQf4s_1A_E&t=775s -~-~~-~~~-~~-~- Please watch: “How To Dominate Local SEO (Live Walk Through Tutorial)” -~-~~-~~~-~~-~-

The post Local SEO 2018 UPDATE The Complete Guide (Part 1) appeared first on ocston.org -- Great Info about SEO.

Is Web Design still Good to Learn in 2018?

Is Web Design still Good to Learn in 2018? Learn web development fast – become a pro nerd now! http://ift.tt/28SiVpd Learn Python 3: http://ift.tt/2yrD8ze My Instagram: http://ift.tt/2ys5Ek0 Thanks! Stef

The post Is Web Design still Good to Learn in 2018? appeared first on ocston.org -- Great Info about SEO.

How to capture urgent leads with call-only ad extensions

d8nn / Shutterstock.com If you find yourself facing an overflowing toilet, you’re not going to deal with it from the confines of an ergonomic desk chair. There’s no time to sit in front of the computer and do your due diligence. Unless you happen to be deft with a plunger and a snake, you’re going to pull out your phone and look for a qualified problem solver as quickly as possible. But what happens when that first search result is nothing more than a phone number and two disjointed phrases, an incoherent mess reminiscent of what’s clogging up your pipes? You’re going to skip to the next item on the SERP in search of a solution. If you’re the plumber, how do you fix this problem? How do you make sure the person with the overflowing toilet calls you and not your competitor? Today, I’m going to dive into how the recent addition of ad extensions to call-only ads can help you Search Engine Land Source

The post How to capture urgent leads with call-only ad extensions appeared first on ocston.org -- Great Info about SEO.

Using Google Customer Match to optimize PPC campaign performance

Your display advertising targets specific audiences, but what about your search marketing? It’s time to think beyond the keyword, and tailor your PPC campaigns based on who is actually viewing or clicking your ad. With a “people-based” approach to your search marketing, you can improve the cross-channel customer experience, optimize PPC campaign performance and ultimately reacquire customers and grow CLTV. Visit Digital Marketing Depot to download LiveRamp’s “How to Grow Customer Lifetime Value with People-Based Search Marketing.” The post Using Google Customer Match to optimize PPC campaign performance appeared first on Search Engine Land. Search Engine Land Source

The post Using Google Customer Match to optimize PPC campaign performance appeared first on ocston.org -- Great Info about SEO.

SearchCap: Target partners with Google, Capture leads with calls & 50M Local Guides

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Target expands voice-commerce relationship with Google to battle AmazonOct 13, 2017 by Greg Sterling Retailer joins Walmart in climbing aboard the Google Express. Google now has 50M Local Guides adding content to Google Maps and SearchOct 13, 2017 by Greg Sterling The number of Guides has grown by 10x in just one year. How to capture urgent leads with call-only ad extensionsOct 13, 2017 by Allen Finn Say more with your call-only ad copy! Columnist Allen Finn discusses how you can leverage callout extensions to earn more calls from prospects in a pinch. The nitty-gritty paid search account health check: Part 1Oct 13, 2017 by Amy Bishop Whether you’re taking on a new account or reviewing one you’ve already been managing, columnist Amy Bishop’s tips will help you uncover optimization opportunities. Using Google Customer Match to optimize PPC campaign performanceOct Search Engine Land Source

The post SearchCap: Target partners with Google, Capture leads with calls & 50M Local Guides appeared first on ocston.org -- Great Info about SEO.

Markets with home service ads: Service-area businesses are coming back to the local results

After my column about Home Service Ads came out last week, I got a message from Google with some great news. They told me two things: Google plans to add pure service-area businesses (SABs) back into the local results — this includes home-based businesses. The disappearance of results for home-based businesses in markets without Home Service Ads was due to a bug (not intentional), which Google says should be resolved soon. So, almost a year after deciding to remove service-area businesses from the local results, I’m starting to see that Google is adding them back. Here is an example of a search result I spotted this morning. A few days ago, it looked like this (Notice how every listing has a directions icon — meaning the address is showing on the listing): Although owners of service-area businesses will be extremely excited about this change, service-area businesses aren’t the only listings returning to the local results. The return of spam One of the good things about Search Engine Land Source

The post Markets with home service ads: Service-area businesses are coming back to the local results appeared first on ocston.org -- Great Info about SEO.

Yext begins to verticalize local business listings syndication with ‘Yext for Food’

Business listings with more content see more engagement, tend to rank higher and perform better overall. And as more searches take place on mobile devices (and eventually smart speakers and virtual assistants), marketers will need to expose more local business attributes and enhanced data for discovery and competitive advantage. According to previous Google research, 50 percent of smartphone users conducting local-intent searches visit business locations within 24 hours. These numbers are even higher and more immediate for restaurants, which often see searches translate into visits within a few hours or less. TripAdvisor found that “Restaurants with hours of operation on their TripAdvisor listing see 36 percent more engagement than those without them.” Yelp reports, “Businesses who complete their profiles see, on average, 5x the customer leads each month.” Both sites also point out the importance of images on profiles. TripAdvisor said restaurants with between 11 and 20 photos see “double the amount of diner interaction over others with no photos at all,” Search Engine Land Source

The post Yext begins to verticalize local business listings syndication with ‘Yext for Food’ appeared first on ocston.org -- Great Info about SEO.

SearchCap: ‘Yext for Food’, Google quality score & Local Ads

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yext begins to verticalize local business listings syndication with ‘Yext for Food’Oct 12, 2017 by Greg Sterling Moves seek to provide enhanced data with more vertically specific attributes to various consumer search and discovery points. Markets with home service ads: Service-area businesses are coming back to the local resultsOct 12, 2017 by Joy Hawkins There’s good news and there’s bad news in the local service-area business space. Contributor Joy Hawkins brings us up to date. Quality score in 2017: Should you care?Oct 12, 2017 by Jacob Baadsgaard Contributor Jacob Baadsgaard dispels the notion that a great quality score automatically leads to great conversion rates and suggests how to best prioritize your optimization efforts. Google locally focused ads poised to play important holiday season role for brick-and-mortar brandsOct 12, 2017 by Andy Taylor If 2016 trends are any indication, search Search Engine Land Source

The post SearchCap: ‘Yext for Food’, Google quality score & Local Ads appeared first on ocston.org -- Great Info about SEO.

AMP up your call conversions: 5 things you need to know

In Google’s world, site speed matters. And the search giant is pushing hard on AMP, its open source initiative to improve web page speed and performance for mobile users. But that speed comes at a cost for digital marketers. AMP eliminates scripts — including the scripts that help you track mobile calls. Join Eric Enge and other AMP experts as they explore AMP’s pros and cons, as well as how leading technology providers are helping marketers identify AMP visitor sessions and track call sources. Implementing AMP doesn’t have to mean losing call tracking and attribution capabilities. Register today for “5 Steps to AMP Up Your Call Conversions,” produced by Digital Marketing Depot and sponsored by CallTrackingMetrics. The post AMP up your call conversions: 5 things you need to know appeared first on Search Engine Land.

The post AMP up your call conversions: 5 things you need to know appeared first on ocston.org -- Great Info about SEO.

AdWords rolls out new interface to all advertisers

Google has announced that the new AdWords interface is now available to all advertisers. The new “experience” was unveiled last year, followed by a rollout over several months, from August of last year until the present. Along with new features for data visualization, the overhaul enhances load speed of account data up to 20 percent, according to Google. New reports and controls built into the updated experience have also been highlighted periodically by AdWords on their blog over the past several months. There are many new features that are exclusive to the new interface. Features such as the “Landing Pages” page give new ways to monitor performance, and call bid adjustments give advertisers control over how often a call option appears in an ad. Users can get acquainted with the new interface and its features through the guided tour. For now, it’s still possible to toggle back and forth between the new and old interfaces. Some functionality is still being rolled out to Search Engine Land Source

The post AdWords rolls out new interface to all advertisers appeared first on ocston.org -- Great Info about SEO.

SearchCap: Google AdWords interface, Google Home listens & Apple Search Ads expands

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AdWords rolls out new interface to all advertisersOct 11, 2017 by Susan Wenograd The new experience touts speed, upgraded visuals, more management tools. AMP up your call conversions: 5 things you need to knowOct 11, 2017 by Digital Marketing Depot In Google’s world, site speed matters. And the search giant is pushing hard on AMP, its open source initiative to improve web page speed and performance for mobile users. But that speed comes at a cost for digital marketers. AMP eliminates scripts — including the scripts that help you track mobile calls. Join Eric Enge […] Echo and Home will probably have to tell you they’re always listening — in EuropeOct 11, 2017 by Greg Sterling As smart speakers proliferate around the world, some governments will require strong privacy disclosures and consent to recording. ‘High-quality content’ tips from Google’s own Search Engine Land Source

The post SearchCap: Google AdWords interface, Google Home listens & Apple Search Ads expands appeared first on ocston.org -- Great Info about SEO.

Cara Menerapkan Off-Page SEO (Search Engine Optimization)

Cara Menerapkan Off-Page SEO (Search Engine Optimization) http://ift.tt/1v2cK8y Cara Menerapkan Off-Page SEO: Apa itu off-page SEO? Apa guna dan manfaat off-page SEO? Bagaimana cara mendapatkan trafik dan backlink dengan off-page seo? Dapatkan jawabannya di video ini. ———————– Tempat Belajar Bisnis Online Gratis: http://ift.tt/Wa8WoG Facebook Page kami: http://ift.tt/1pHjyby Sekarang Anda bisa ikuti kami: http://www.twitter.com/syamsulalamnet

The post Cara Menerapkan Off-Page SEO (Search Engine Optimization) appeared first on ocston.org -- Great Info about SEO.

Placed introduces offline attribution for paid search campaigns

Google and Facebook both have offline attribution. Now, Snap-owned Placed is introducing what it says is the first “media-independent” solution for paid search campaigns. (Multiple companies have offline attribution for display). Here’s the methodology as described by the company: Placed Attribution for Search directly measures the search click through a redirect implemented by the advertiser. This click redirect allows Placed to map keyword clicks to its audience that generates over 140 billion latitudes and longitudes on a monthly basis. Placed’s location platform represents the largest set of active locations in the industry. Using these raw locations, and patented models to identify visits and assign them to places, Placed can directly connect paid search to store visits. To showcase the new paid search attribution offering, Placed released the results of a case study with RetailMeNot. Paid search clicks, for various traditional retailers, went through a RetailMeNot landing page to enable the offline tracking. The companies found that close to 40 percent (38 percent) of Search Engine Land Source

The post Placed introduces offline attribution for paid search campaigns appeared first on ocston.org -- Great Info about SEO.

Apple Search Ads expanding to Canada, Mexico & Switzerland

The Apple App Store has announced it is expanding support for Search Ads into Canada, Mexico and Switzerland. Apple released Search Ads for the App Store a little over a year ago, with previous support limited to the US, the UK, New Zealand and Australia. Apple’s Search Ad product is the iOS version of what Google Play has offered in its store for Android devices since 2015. Both are aimed at driving app discovery by users. Search Ads are generated automatically from app metadata, with advertisers setting a daily or total campaign budget. Ads appear based on keyword searches specified by advertisers, along with demographic segments such as gender, age and location. Advertisers can also separate bids by device: one bid for iPhone users, another for iPad users. A hands-on review of Apple’s Search Ads upon its release in the UK outlines the pros and cons of the platform, along with some items to look out for. Apple is still offering a $100 USD Search Engine Land Source

The post Apple Search Ads expanding to Canada, Mexico & Switzerland appeared first on ocston.org -- Great Info about SEO.

Faster & smarter: Moving from manual to automated SEM campaign management

Automating SEM campaigns is a smart move, thanks to the benefits you reap from eliminating drudge work, but also from the reductions in potential execution errors. Google has consistently built new tools that help with automation, and has recently beefed up capabilities within AdWords. As Frederick Vallaeys recently wrote on Search Engine Land, AdWords Scripts are now available in the new AdWords interface, giving users a visual refresh, as well as some new capabilities that make management a bit easier, especially for advertisers with lots of scripts in their accounts. With the new additions, you can see up to 500 script logs per page and filter by date, see a more precise time when a script will run, see who added a script to the account, filter scripts based on name or who created it and much more. Want to learn more about automating your SEM campaigns? At SMX East, start with the all-new session, “Faster & smarter: Moving from Search Engine Land Source

The post Faster & smarter: Moving from manual to automated SEM campaign management appeared first on ocston.org -- Great Info about SEO.

SmugMug Tips and Tricks – Search Engine Optimisation

SmugMug Tips and Tricks – Search Engine Optimisation Mark Cleghorn brings you a series of films where he explores the SmugMug website options as well as tips and tricks for maximizing your websites look and feel. In this film Mark looks at the search engine optimisation within SmugMug and the different ways to use it to enhance your website. You can see more films on SmugMug and photography at http://ift.tt/1yToezp

The post SmugMug Tips and Tricks – Search Engine Optimisation appeared first on ocston.org -- Great Info about SEO.

Pick up the phone: Your best customer is on the line.

Marketers cannot ignore offline channels. Customers no longer see a difference between digital and physical. In fact, in this age of digital connectivity, inbound phone calls are on the rise. And it is often these customers who call directly to a business are a marketer’s most valuable asset. In May 2017, Marchex commissioned Forrester Consulting to examine how customers who initiate an inbound call during the customer journey perform against those who do not. Through an online survey of 213 marketing decision makers in the US, we found that the phone customer converts faster, spends more and churns less. Learn more. Visit Digital Marketing Depot to download “Pick Up The Phone: Your Best Customer Is On The Line.” The post Pick up the phone: Your best customer is on the line. appeared first on Search Engine Land. Search Engine Land Source

The post Pick up the phone: Your best customer is on the line. appeared first on ocston.org -- Great Info about SEO.

Answer engine JustAnswer now uses bots to route questions to human experts

JustAnswer is one of the survivors of the “answer engine” or Q&A craze that was prevalent a number of years ago. The venerable (or ancient) Yahoo Answers is still around, and so is Quora, but various efforts from Google, Facebook, Amazon and a range of startups are gone. The most recent entrant, Biz Stone’s Jelly, was acquired by Pinterest earlier this year. The pitch is compelling: Humans are better than algorithms at answering complex questions, and users want “answers not links.” Yet almost nobody has been able to get the formula right (quality + scale + a business model) — and that includes Yahoo and Quora. But JustAnswer has managed to make it work. Founded in 2003, JustAnswer adopted the paid-advice model that was also used by the original Google Answers. Each user who connects with one of 12,000 experts on the site pays on average $30 for a consultation. There are no ads. Most of JustAnswer’s traffic comes from SEO. Last week, Search Engine Land Source

The post Answer engine JustAnswer now uses bots to route questions to human experts appeared first on ocston.org -- Great Info about SEO.

SearchCap: Google short videos, AdWords scripts & IoT for local search

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Submit your SEO questions to Google for upcoming short Q&A videosOct 9, 2017 by Barry Schwartz Google hasn’t produced short-form SEO video answers for three years, but now they’re looking to start it back up again. Answer engine JustAnswer now uses bots to route questions to human expertsOct 9, 2017 by Greg Sterling The use of bots to qualify questions or leads, which are then handed off to experts or reps, may be the optimal chatbot use case. 6 ways IoT will make local search for SMBs scalableOct 9, 2017 by Wesley Young Don’t turn your attention away from the Internet of Things just yet. Contributor Wesley Young contends that the data provided by connected devices could help smaller players better compete with the big guys. 4 (not so) ordinary conversion elements you may be abusingOct 9, 2017 by Search Engine Land Source

The post SearchCap: Google short videos, AdWords scripts & IoT for local search appeared first on ocston.org -- Great Info about SEO.

Search engine optimization (SEO) Tutorial For Beginners 2017-2018 | What Is SEO & How Does It Work?

Search engine optimization (SEO) Tutorial For Beginners 2017-2018 | What Is SEO & How Does It Work? Search engine optimization (SEO) Tutorial For Beginners 2017-2018 | What Is SEO and How Does It Work?in easy and simple way full tutorial in english (United state) seo seo in usa seo in india what is seo seo tutorial seo tutorial in english seo training seo training in english seo tips in usa / uk seo 2017 seo 2018 seo in usa seo for beginners seo update tutorial seo update tutorial 2017 seo update tutorial 2018 seo in english search engine optimization google search engine optimization search engine optimization full search engine optimization in usa what is search engine optimization seo course search engine optimization tutorial for beginners search engine optimization tutorial search engine optimization tips Search engine optimization (SEO) Tutorial For Beginners 2017-2018 | What Is SEO and How Does It Work?in easy and simple way full tutorial in english (United state) @zm@ys@ YA mobileintro official zm2930 zm channel sak99 sag100 sagonly by ZM channel

The post Search engine optimization (SEO) Tutorial For Beginners 2017-2018 | What Is SEO & How Does It Work? appeared first on ocston.org -- Great Info about SEO.

Danny Sullivan joins Google, leaves advisor role at Third Door Media

Three months after retiring from his Chief Content Officer position at Third Door Media (this publication’s publisher), Danny Sullivan announced this morning that he’ll begin working at Google in an as-yet-undefined role with the search division of Alphabet. From his post: My title is still being determined, but the position will be to serve as a sort of public liaison for search. The goal is to increase the connection between those at Google who work hard on search each day and the public that depends on Google for answers. I’ll be educating the public about how search works. I’ll be exploring and explaining issues that may arise. I’ll be looking at ways to take in feedback and work for solutions to improve search going forward. Sullivan relinquished the advisory role he’s held at Third Door Media since June. He continues to own a minority stake in the company. The post Danny Sullivan joins Google, leaves advisor role at Third Door Media Search Engine Land Source

The post Danny Sullivan joins Google, leaves advisor role at Third Door Media appeared first on ocston.org -- Great Info about SEO.

SearchCap: Capitalizing on Google Tag Manager, Google My Business & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Danny Sullivan joins Google, leaves advisor role at Third Door Media Oct 6, 2017 by Michelle Robbins Search industry veteran journalist begins new role at Alphabet’s core business division on Monday All-new MarTech Today guide: Enterprise Digital Personalization Tools Oct 6, 2017 by Digital Marketing Depot With advances in artificial intelligence (AI), personalization has become more than a content or product recommendation. Marketers now provide adaptive mobile experiences and website background images that closely match the visitor’s profile, as well as customized page layouts based on visitor behaviors – rather than just their demographic persona or geographic location. 5 ways to capitalize on Google Tag Manager Oct 6, 2017 by Stela Yordanova If you haven’t taken advantage of Google Tag Manager, now may be the time to get started. Columnist Stela Yordanova outlines five ways to utilize GTM to help you improve your Search Engine Land Source

The post SearchCap: Capitalizing on Google Tag Manager, Google My Business & more appeared first on ocston.org -- Great Info about SEO.

AdWords Scripts now available in new AdWords interface

AdWords Scripts are now available in the New AdWords interface, giving users a visual refresh, as well as some new capabilities that make management a bit easier, especially for advertisers with lots of scripts in their accounts. Here are some of the key changes: See up to 500 script logs per page and filter by date. See a more precise time when a script will run. See who added a script to the account. Filter scripts based on name or who created it. Duplicate existing scripts. You can find scripts in the three-dot menu, under the Bulk Actions section. If you go there from your MCC account, you’ll find your MCC-level scripts and, if you access the page from within an account, you’ll see the scripts you’ve set up for that account. Scripts are now available in the new AdWords interface. Google shows 10 scripts by default, but there’s a new option that lets you see as many as 500 scripts on one page. For heavy script Search Engine Land Source

The post AdWords Scripts now available in new AdWords interface appeared first on ocston.org -- Great Info about SEO.

Visually understanding your site structure and external link weight impact

They say a picture is worth a thousand words — and wow, are they correct! Today, I’m going to illustrate powerful ways to visualize your site structure, specifically as it relates to pages that acquire incoming links; however, we’ll also discuss other applications of this technique using analytics metrics or other third-party data. There are a number of reasons you would want to do this, among them to provide a visual context to data. As we will see below, visual representations of data can assist in quickly identifying patterns in site structures that may not be evident when viewed as a spreadsheet or as raw data. You can also use these visuals to explain to clients and other stakeholders what’s going on in a site structure. To build a visual representation of our site structure as it relates to incoming links, we will be: running Screaming Frog to gather internal page data and link structure. adding the number of backlinks each page Search Engine Land Source

The post Visually understanding your site structure and external link weight impact appeared first on ocston.org -- Great Info about SEO.

Google announces AdWords daily budgets can overspend by 2x, automatically

On Wednesday afternoon, Google AdWords notified advertisers in their accounts and on Twitter that a change had already happened to the way budgets get handled on a daily basis. It is not going over well. To help you hit your advertising goals, your campaigns can now spend up to twice your average daily budget. https://t.co/TUO08wXnl3 — Google AdWords (@adwords) October 4, 2017 Twitter: “I know you didn’t ask for this, but here’s 280 characters.”AdWords: “hold my beer”#ppcchat https://t.co/6nbcbAigpz — Matt Poldberg (@NotSpamIpromise) October 4, 2017 In the tweet, Google announced, “To help you hit your advertising goals, your campaigns can now spend up to twice your average daily budget.” Say what? The link leads to the broader notice that the change took effect Wednesday, and is not optional. What gets lost in the tweet, which reads like something from The Onion, is that that advertisers “won’t be charged more than your monthly charging limit: the average number of days in a month (30.4) multiplied by your Search Engine Land Source

The post Google announces AdWords daily budgets can overspend by 2x, automatically appeared first on ocston.org -- Great Info about SEO.

SearchCap: Updates to AdWords daily budgets, Bing’s Dynamic Search Ads & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google announces AdWords daily budgets can overspend by 2x, automaticallyOct 5, 2017 by Ginny Marvin While advertisers won’t be on the hook for overages, the real question is why are daily budgets still the only option? Visually understanding your site structure and external link weight impactOct 5, 2017 by Dave Davies Looking for insights not easily gleaned through spreadsheets and raw data? Columnist Dave Davies explains how to use Gephi, a data visualization tool, to create a visual representation of your site structure with regard to inbound link strength. Audiences to employ for extra online marketing bang!Oct 5, 2017 by Mona Elesseily Which audience lists are you using to amplify your paid search efforts? Columnist Mona Elesseily shares some of her favorites. Bing Ads rolling out Dynamic Search Ads to US and UKOct 5, 2017 by Susan Wenograd Advertisers can now let Search Engine Land Source

The post SearchCap: Updates to AdWords daily budgets, Bing’s Dynamic Search Ads & more appeared first on ocston.org -- Great Info about SEO.

Wanted: Session ideas for SMX West

We want your input to help us plan our upcoming SMX West conference, which will be taking place on March 13-15, 2018. Specifically, we’d love to hear from you if you have an great idea for a session that you think should be on the agenda. And if you’re interested in speaking at the show, the absolute best way to improve your chances of being chosen is to get involved at this point, by suggesting an awesome idea that really catches our attention. We’re looking for two types of suggestions: Session ideas for regular SMX sessions. Most sessions at SMX conferences are 60-90 minutes in length, and feature 2 to 3 speakers. Here, we’re not looking for solo presentations; rather, your idea should be a topic where multiple speakers can each weigh in with their own point of view, opinion and suggested tactics. You can let us know if you’re interested in speaking or would just like to Search Engine Land Source

The post Wanted: Session ideas for SMX West appeared first on ocston.org -- Great Info about SEO.

Google test surfaces user data for publishers as part of new Insights Engine Project

Google is laying the groundwork for turning the love-hate relationship many publishers have with the company into a love-love relationship. In an event for publishers hosted at the Google offices in Chicago Tuesday, executives laid out several new initiatives aimed at extending a helping hand to publishers across multiple aspects of their businesses. “This is not some secret disintermediation strategy,” said Phillip Schindler, SVP & chief business officer, at the outset of the event. ‎”We are all in this together … and we are all invested in seeing you succeed.” Among the announcements was the launch of a new effort to share user data with publishers and introduce more machine learning into Google’s publisher products. Insights Engine Project Jonathan Bellack, director of product management, introduced a new effort called the Insights Engine Project. Great user experiences today means mobile. And increasingly, mobile advertising means native advertising.Jonathan Bellack, Google director of product management The new Insights Engine Project “is not one thing,” Bellack explained, but an Search Engine Land Source

The post Google test surfaces user data for publishers as part of new Insights Engine Project appeared first on ocston.org -- Great Info about SEO.

SearchCap: Google Insights Engine Project, Instant AMP label & Google Express

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google test surfaces user data for publishers as part of new Insights Engine ProjectOct 4, 2017 by Ginny Marvin Several new initiatives are aimed at bringing machine learning into publisher products and offering solutions for driving subscriptions. Wanted: Session ideas for SMX WestOct 4, 2017 by Chris Sherman We want your input to help us plan our upcoming SMX West conference, which will be taking place on March 13-15, 2018. Specifically, we’d love to hear from you if you have an great idea for a session that you think should be on the agenda. And if you’re interested in speaking at the show, […] 2017 growth hacks: Increase CTR by monitoring competitive offersOct 4, 2017 by Lori Weiman Are you showcasing your offers in your paid search and shopping ads? Columnist Lori Weiman explains why she believes this is a Search Engine Land Source

The post SearchCap: Google Insights Engine Project, Instant AMP label & Google Express appeared first on ocston.org -- Great Info about SEO.

Design Fundamentals: Web Design Live Work Session

Design Fundamentals: Web Design Live Work Session Last time on Backseat Designing: Molly received a verbal back-lashing for forgetting her Illustrator keyboard shortcuts. Today, Molly goes in for round two. This time she”ll be designing the website of The Futur! Will she nail her shortcuts? Can you? To take the edge off this video, enjoy this video of Ronny Chieng explaining to his mom how to use a computer: — The Futur is a startup, and we need your support! Here’s how: See all of our products: https://goo.gl/J52GqA Donate to The Futur: https://goo.gl/GKhI2c LEARN & GROW Pro-Group Membership: https://goo.gl/1s62Gp Sales and Marketing Class: https://goo.gl/iF5xua Lettering I Class: https://goo.gl/lNHaqh CORE Strategy Kit:https://goo.gl/Uc3IKp Agency-In-A-Box Kit: https://goo.gl/lyEdjK Selling & Overcoming Objections: https://goo.gl/qS91x2 The Pitch Kit: https://goo.gl/MgZY6z The Perfect Proposal: https://goo.gl/XNF4ZH CORE UX Facilitation Kit: https://goo.gl/aAfeAL UX Masterclass: https://goo.gl/8yH8dP FUTUR GEAR The Futur Mug: https://goo.gl/FuCwuO Blind Sketch Book: https://goo.gl/hUYojY Snapshot Numbered Print: https://goo.gl/A2KHb0 Visit our website: https://goo.gl/a4ZtAk See all of our free resources: https://goo.gl/Rf6zdc — OUR AFFILIATE LINKS Skillshare: https://goo.gl/YCo2uT Amazon: https://goo.gl/K1bIhg Creative Market: https://goo.gl/g4jlTE Music from ArtList.io: http://goo.gl/22VpQi — Listen to the Futur podcast on iTunes: 🎙 http://ift.tt/2mIsqCI Android Stitcher: http://ift.tt/2exfWVA Google Play: http://ift.tt/2mIDyzR Sound Cloud — Connect with us online: 🔔 http://ift.tt/2exdIWA https://twitter.com/thefuturishere Logo Crits: http://ift.tt/2jlb9OY — Need brand strategy help? Visit Blind LA’s WEBSITE: http://blind.com — Credits: Executive Producer– Chris Do Host– Chris Do Director– Erica Pead Cinematography– Aaron Szekely, Mark Contreras Editor– Erica Pead Show Open– Roy Kang Futur Theme Music – Adam Sanborne http://ift.tt/1LiRe6h Annotations– Isaiah Nwukor Typefaces: Futura, Din Futur theme song— Adam Sanborne

The post Design Fundamentals: Web Design Live Work Session appeared first on ocston.org -- Great Info about SEO.

Beat high-cost paid search clicks by sweating the details

In some industries and sectors, the per-click cost of search keywords is notoriously expensive — so expensive, in fact, that it dissuades some businesses from even stepping into the fray. When a click can cost you $200 or more, that reluctance is understandable. At the same time, the costs of not stepping into PPC might be just as pricey, even if they’re not as obvious. In industries where competition is stiff, you could stand to lose a lot by being conspicuously absent from PPC. So, what’s a business to do? Fortunately, expensive clicks — even really expensive clicks — don’t have to stop you from venturing into PPC. You just have to make sure that every click counts. Industries where clicks are costly Before we get into a discussion about how to make sure every click counts, let’s get clear on the industries and sectors we’re talking about. Though most advertisers aren’t paying more than a few dollars per click, some industries have Search Engine Land Source

The post Beat high-cost paid search clicks by sweating the details appeared first on ocston.org -- Great Info about SEO.

Live Chat Best Practices for Conversion Rate Optimization

As many as three-quarters of website visitors abandon their shopping carts, and nearly 50 percent bounce from your site. Wouldn’t it be great if you could “read” your website visitors’ body language while they are browsing – and better understand which visitors to profitably engage with and what they need to make those purchases? Think of the boost in sales! The signals are there: One-third of online consumers who don’t complete their purchase say it’s because they wanted to engage with a live person first. Nearly half say that having a live person answer their questions during an online purchase is one of the most important features that a website could offer. On October 12, join our e-commerce and conversion optimization experts as they explain how you can read your visitors’ intent signals — accurately and instantly — to optimize website conversion. They’ll explore how live chat can increase visitor engagement and sales, and how you can determine which Search Engine Land Source

The post Live Chat Best Practices for Conversion Rate Optimization appeared first on ocston.org -- Great Info about SEO.

SearchCap: Google AMP updates, SEO content & paid search clicks

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Beat high-cost paid search clicks by sweating the detailsOct 3, 2017 by Pauline Jakober Paid search can be difficult in competitive industries where CPCs are higher than average, but columnist Pauline Jakober believes it’s still possible to succeed with the right tactics. Google releases a variety of Accelerated Mobile Pages Project (AMP) updates: scrolling animations, video analytics, fluid ad supportOct 3, 2017 by Greg Sterling The scope and feature list of the open-source project continue to expand. Word association: Here’s a script for analyzing the phrases that associate with your termsOct 3, 2017 by Daniel Gilbert Ever spent hours and days trawling through an AdWords account in an effort to unearth actionable insights? Columnist Daniel Gilbert shares a script that will give you a shortcut to potentially useful key phrases. 14 ways to get smarter with your content and Search Engine Land Source

The post SearchCap: Google AMP updates, SEO content & paid search clicks appeared first on ocston.org -- Great Info about SEO.

Google adds structured data for subscription & paywalled content for new flexible sampling program

We reported earlier this morning that Google is doing away with the old “first click free” program and replacing it with flexible sampling. In short, Google is giving publishers more options for allowing search users to access their content without hurting ranking visibility in Google search results. With that, Google has introduced a new paywall structured data element for subscription and paywalled content. Google recommends publishers use this new markup when they are deploying flexible sampling techniques on their web sites. This will help Google understand that the publisher is not cloaking — when sites serve different content to Googlebot than users — and that it is an approved paywall. Google says, “This structured data helps Google differentiate paywalled content from the practice of cloaking, which violates our guidelines.” Here are the technical documents on this new structured data element. Here is the help document on the new flexible sampling for webmasters. The post Google adds structured data for subscription & paywalled Search Engine Land Source

The post Google adds structured data for subscription & paywalled content for new flexible sampling program appeared first on ocston.org -- Great Info about SEO.

Moving to HTTPS? Don’t miss this unique opportunity!

Most SEOs have heard by now that moving web pages with forms to HTTPS is necessary to avoid being shown as “not secure” in Chrome 62. Moving to HTTPS is a good step to take for a number of reasons, but there is also an unique SEO opportunity which is often overlooked — an opportunity that can significantly help your website with its SEO rankings, if done properly. So, what is the opportunity? Moving to HTTPS will encourage Googlebot to recrawl most of your URLs. Googlebot has its own mechanism for determining and prioritizing which URLs to recrawl; however, when Googlebot detects a move to HTTPS, it tends to temporarily increase the crawl rate in an attempt to crawl as many URLs as possible within a short time frame. As such, this is a unique, one-time opportunity to improve your overall website’s signals in the Google Index. Crawl budget Most sites have a certain crawl rate, based on a number of Search Engine Land Source

The post Moving to HTTPS? Don’t miss this unique opportunity! appeared first on ocston.org -- Great Info about SEO.

SearchCap: Google’s new flexible sampling, paywall schema & HTTPS migrations

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google: First Click Free is over, being replaced by Flexible SamplingOct 2, 2017 by Greg Sterling Google is rolling out a suite of tools to help news publishers drive more subscription revenue. Google adds structured data for subscription & paywalled content for new flexible sampling programOct 2, 2017 by Barry Schwartz Excited for the new flexible sampling program for Google web search and Google News? Well, make sure you don’t get in trouble for cloaking by using this new structured data. Moving to HTTPS? Don’t miss this unique opportunity!Oct 2, 2017 by Fili Wiese Google recently announced that forms on web pages over HTTP will be marked as ‘not secure’ in Chrome starting this month. Columnist Fili Wiese believes this presents a good opportunity to make the switch to HTTPS — and that webmasters can take advantage of this Search Engine Land Source

The post SearchCap: Google’s new flexible sampling, paywall schema & HTTPS migrations appeared first on ocston.org -- Great Info about SEO.

Search Engine Optimization For FolioLink Sites

Search Engine Optimization For FolioLink Sites How to use FolioLink’s quick and efficient SEO tools to boost your website’s search engine visibility

The post Search Engine Optimization For FolioLink Sites appeared first on ocston.org -- Great Info about SEO.

Facebook Ads Tutorial Courtesy of Search Engine Optimization Philippines (SEOPh)

Facebook Ads Tutorial Courtesy of Search Engine Optimization Philippines (SEOPh) http://ift.tt/2yAFdJ8 – This Facebook Ads Tutorial shows the ad targeting procedure I followed for my previous 8 Facebook adverts that have generated thousands of leads. You can also see in this video a screenshots showing the success of my campaigns. I have also shown what offers you can make for your FB ads and a solid FB ad example. Important edit: Please note that it’s better to use the 4G/WIFI Connection behavior to narrow your audience. Live Link to the sheet: http://ift.tt/2xPIjLO Please subscribe to my channel. https://www.youtube.com/channel/UCFnQdfRyE-0MNBBgbq4qIow My group which is exclusive only to Filipinos who wanted to take a leap in the world of Search Engine Optimization: http://ift.tt/2fIuTLs Keywords: facebook ads manager tutorial advertising on facebook how to advertise on facebook facebook marketing strategy facebook ads cost facebook adverts facebook tutorial 2017 facebook ads manager

The post Facebook Ads Tutorial Courtesy of Search Engine Optimization Philippines (SEOPh) appeared first on ocston.org -- Great Info about SEO.