Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google test surfaces user data for publishers as part of new Insights Engine ProjectOct 4, 2017 by Ginny Marvin Several new initiatives are aimed at bringing machine learning into publisher products and offering solutions for driving subscriptions. Wanted: Session ideas for SMX WestOct 4, 2017 by Chris Sherman We want your input to help us plan our upcoming SMX West conference, which will be taking place on March 13-15, 2018. Specifically, we’d love to hear from you if you have an great idea for a session that you think should be on the agenda. And if you’re interested in speaking at the show, […] 2017 growth hacks: Increase CTR by monitoring competitive offersOct 4, 2017 by Lori Weiman Are you showcasing your offers in your paid search and shopping ads? Columnist Lori Weiman explains why she believes this is a Search Engine Land Source
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