SearchCap: Penalty guide, Google Tag Manager scrolls & faster images

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Our ‘Ultimate Guide to Google Penalties’ launches todayOct 18, 2017 by Michelle Robbins Google penalty notifications – and how to respond to them – continue to be confounding issues for SEOs. Our new guide provides answers and guidance. AdWords adds ‘Days to Conversion’ segmentation for sales cycle insightsOct 18, 2017 by Susan Wenograd Advertisers can see how long it takes users to convert after clicking on an ad. From big to small: 5 free image compression tools reviewedOct 18, 2017 by Tom Demers Want to improve your page load times? Image optimization is a great place to start! Columnist Tom Demers reviews five free image compression tools and notes their impact on page speed. Google Tag Manager now has a native scroll depth tracking pluginOct 18, 2017 by Amy Gesenhues The new feature lets site owners track vertical and horizontal scrolling on Search Engine Land Source

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