Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google AMP and call attribution — 5 things you need to know Oct 17, 2017 by Digital Marketing Depot AMP stands for Accelerated Mobile Pages, Google’s open source initiative to improve web page speed and performance for mobile users. But that speed comes at a cost for digital marketers. AMP eliminates scripts — including the scripts that help you track mobile calls. The holidays arrived early for local marketers Oct 17, 2017 by Chris Sherman The holiday season has arrived early for locally focused marketers. Consider the developments that have occurred just in the past week: Google My Business API added new features, including the ability to manage your Google Posts. Facebook announced a number of tools and partnerships supporting local discovery, including booking and food ordering. Bing Ads launches Multi-Linking for multiple-account management Oct 17, 2017 by Susan Wenograd Users can now Search Engine Land Source
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