SearchCap: Bing Ads grows, Amazon ad revenues & PPC audits

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Microsoft search revenue grew 15% last quarter, after hovering around 10% previous 4 quartersOct 30, 2017 by Ginny Marvin LinkedIn sessions increased again by more than 20 percent. How to ensure your external PPC account audit isn’t a waste of timeOct 30, 2017 by Pauline Jakober Everyone loves a free PPC audit, but columnist Pauline Jakober warns that your auditing agency needs to understand your business goals and context in order to provide you with valuable insights. 13 outdated SEO tactics that should terrify youOct 30, 2017 by Jeremy Knauff In the spirit of Halloween, columnist Jeremy Knauff shares some frighteningly outdated SEO tactics that simply won’t die! Rothy’s uses Twitter Ads to drive brand awarenessOct 30, 2017 by Sponsored Content: Twitter Business Creating an impactful social strategy can be a difficult task. How do you ensure your content is on brand? Search Engine Land Source

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