Google test surfaces user data for publishers as part of new Insights Engine Project

Google is laying the groundwork for turning the love-hate relationship many publishers have with the company into a love-love relationship. In an event for publishers hosted at the Google offices in Chicago Tuesday, executives laid out several new initiatives aimed at extending a helping hand to publishers across multiple aspects of their businesses. “This is not some secret disintermediation strategy,” said Phillip Schindler, SVP & chief business officer, at the outset of the event. ‎”We are all in this together … and we are all invested in seeing you succeed.” Among the announcements was the launch of a new effort to share user data with publishers and introduce more machine learning into Google’s publisher products. Insights Engine Project Jonathan Bellack, director of product management, introduced a new effort called the Insights Engine Project. Great user experiences today means mobile. And increasingly, mobile advertising means native advertising.Jonathan Bellack, Google director of product management The new Insights Engine Project “is not one thing,” Bellack explained, but an Search Engine Land Source

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