SearchCap: Google booking features, SEO facts & paid search health

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Businesses can now sign up to add booking buttons to their Google local resultsOct 23, 2017 by Barry Schwartz After many questions, Google finally adds a feature to let you easily add a “book online” button to your local business on Google Maps or Google Search. 19 technical SEO facts for beginnersOct 23, 2017 by John E Lincoln Want to dip your toes into techncial SEO? Columnist John Lincoln shares some fun tidbits for those just starting out. The nitty-gritty paid search account health check: Part 2Oct 23, 2017 by Amy Bishop In Part 2 of her two-part series, columnist Amy Bishop continues sharing tips that will help you uncover optimization opportunities within your PPC accounts. Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing: Location data beyond the marketing department: A look at 3 use cases A brief history Search Engine Land Source

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