Markets with home service ads: Service-area businesses are coming back to the local results

After my column about Home Service Ads came out last week, I got a message from Google with some great news. They told me two things: Google plans to add pure service-area businesses (SABs) back into the local results — this includes home-based businesses. The disappearance of results for home-based businesses in markets without Home Service Ads was due to a bug (not intentional), which Google says should be resolved soon. So, almost a year after deciding to remove service-area businesses from the local results, I’m starting to see that Google is adding them back. Here is an example of a search result I spotted this morning. A few days ago, it looked like this (Notice how every listing has a directions icon — meaning the address is showing on the listing): Although owners of service-area businesses will be extremely excited about this change, service-area businesses aren’t the only listings returning to the local results. The return of spam One of the good things about Search Engine Land Source

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