Google announces AdWords daily budgets can overspend by 2x, automatically

On Wednesday afternoon, Google AdWords notified advertisers in their accounts and on Twitter that a change had already happened to the way budgets get handled on a daily basis. It is not going over well. To help you hit your advertising goals, your campaigns can now spend up to twice your average daily budget. https://t.co/TUO08wXnl3 — Google AdWords (@adwords) October 4, 2017 Twitter: “I know you didn’t ask for this, but here’s 280 characters.”AdWords: “hold my beer”#ppcchat https://t.co/6nbcbAigpz — Matt Poldberg (@NotSpamIpromise) October 4, 2017 In the tweet, Google announced, “To help you hit your advertising goals, your campaigns can now spend up to twice your average daily budget.” Say what? The link leads to the broader notice that the change took effect Wednesday, and is not optional. What gets lost in the tweet, which reads like something from The Onion, is that that advertisers “won’t be charged more than your monthly charging limit: the average number of days in a month (30.4) multiplied by your Search Engine Land Source

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