SearchCap: Google AMP updates, SEO content & paid search clicks

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Beat high-cost paid search clicks by sweating the detailsOct 3, 2017 by Pauline Jakober Paid search can be difficult in competitive industries where CPCs are higher than average, but columnist Pauline Jakober believes it’s still possible to succeed with the right tactics. Google releases a variety of Accelerated Mobile Pages Project (AMP) updates: scrolling animations, video analytics, fluid ad supportOct 3, 2017 by Greg Sterling The scope and feature list of the open-source project continue to expand. Word association: Here’s a script for analyzing the phrases that associate with your termsOct 3, 2017 by Daniel Gilbert Ever spent hours and days trawling through an AdWords account in an effort to unearth actionable insights? Columnist Daniel Gilbert shares a script that will give you a shortcut to potentially useful key phrases. 14 ways to get smarter with your content and Search Engine Land Source

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