SearchCap: Google AdWords offline, Google Assistant for families & long-tail keywords

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google announces new online-to-offline features on the cusp of the holiday shopping seasonOct 24, 2017 by Ginny Marvin The announcements are aimed at giving brick-and-mortar retailers greater visibility on Google search properties. Google Assistant now offering a wide range of games for kids and familiesOct 24, 2017 by Greg Sterling Fun is a competitive battleground in the smart speaker race. How to use long-tail keywords to build your short-tail rankingsOct 24, 2017 by Stoney deGeyter Some SEO professionals may advise you not to bother chasing rankings for competitive keyword terms, but columnist Stoney deGeyter believes you can build your authority for these keywords over time by focusing on the long tail. How to increase B2B traffic by 192% in five monthsOct 24, 2017 by Andrew Dennis Looking to increase traffic and links to your site? Columnist Andrew Dennis shares the process Search Engine Land Source

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