How Google is tackling fake news, and why it should not do it alone

Fact-checking and preventing fake news from appearing in search results will remain a big priority for search engines in 2017. Following the US election and Brexit, increased focus is being placed on how social networks and search engines can avoid showing “fake news” to users. However, this is a battle that search engines cannot — and more fundamentally, should not — fight alone. With search engines providing a key way people consume information, it is obviously problematic if they can both decide what the truth is and label content as the truth. This power might not be abused now, but there is no guarantee of the safe governance of such organizations in the future. Here are five key ways Google can deal (or already is dealing) with fake news right now. They are: Manually reviewing websites Algorithmically demoting fake news Removing incentives to create fake news Signaling when content has been fact-checked Funding fact-checking organizations 1. Manually reviewing websites Google does have the power to determine who does and does Search Engine Land Source

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SearchCap: Google drops feature phones, Sitemap file size increases & videos in panels

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How Google is tackling fake news, and why it should not do it aloneNov 30, 2016 by Ian Bowden What can Google do to combat fake news? Columnist Ian Bowden illustrates some ways the search giant can tackle — and already is tackling — this problem. Removing duplicates in Yext: still a hands-on processNov 30, 2016 by Corey Barnett Columnist Corey Barnett explains that if you plan to use Yext to suppress duplicate local listings, you should first understand the strengths and weaknesses of the platform. Jagdish Chandra Bose Google doodle marks 158th birthday of biophysicist, botanist & crescograph inventorNov 30, 2016 by Amy Gesenhues Bose’s professional endeavors spread across many scientific fields, from plant life to radio science, and even science fiction. How brands can win with omnichannel discoveryNov 30, 2016 by Adam Dorfman Omnichannel marketing is quickly becoming the Search Engine Land Source

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Goal based bidding: aligning your SEM strategy to business goals

Last year, over one million advertisers spent more than $81.5 billion on search ads worldwide. For many enterprises, SEM is a strategically important discipline. As such, SEM requires careful alignment with display advertising and the other elements of your marketing program. It also is vital to match your SEM strategy with your company’s business objectives. In this white paper from [24]7, you will learn how to: set goals and optimize your bidding methods to meet your business objectives, whether in growth or profit mode; automatically adjust and increase the frequency of your bids to respond to your goals and ever-changing auction; and apply learnings from different business models and unique KPI’s. Vist Digital Marketing Depot to download your copy. The post Goal based bidding: aligning your SEM strategy to business goals appeared first on Search Engine Land. Search Engine Land Source

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Search Engine Optimization Techniques for New Websites | Hindi

Search Engine Optimization Techniques for New Websites | Hindi Search Engine Optimization Techniques in Hindi. Step by Step Search Engine Optimization (SEO) Techniques for New Indian, Pakistan and Hindi Country Websites. SEO Techniques and Tutorials for New Websites in 2016. Search engine optimization techniques wikipedia – http://ift.tt/1oiYEPz So, start Search Engine Optimization Techniques in 2016. Search engine optimization is very effective in every small business. So, if you are still struggling with search engine optimization then, you must need to follow these step by step search engine optimization techniques for gaining your website traffic. Search Engine Optimization Techniques Factors in 2016. 1. Search Engine Factors. 2. Content creation factors. 3. Website speed and other website design factors. 4. Link building and internal linking factors. 5. Search engine ranking factors. 6. Social media ranking factors. 7. Search engine violations and spam penalties. My top 8 Search Engine Optimization Tips in Hindi. 1. Don’t overdo while you are new in website building and blogging field. 2. Start with writing content for your users, visitors and audience. First priority is your readers and then, search engine optimization. 3. Content writing is new skill in modern generation. If you can’t able to write content from yourself then, hire someone who can write content for your website. 4. Try to build lots of internal linking. But, don’t overdo it because, it can cause bad SEO results. 5. Find keyword and write content with good keyword density. 6. Don’t try to create different types of long tail keywords after finding main low competition keyword. 7. Always write lots of relevant articles for your website. If you can’t then, it can cause bad effect on your website search engine results. 8. Social engagement is very important. So, try to build huge social networking groups and fan pages. 9. Daily spend 1 hour for marketing your website in different types of forums and video uploading sites. 10. Use image optimization to build high amount of image to website traffic. Thanks for watching search engine optimization Hindi techniques for learning how to gain website traffic. These all 7 steps are very important for starting your new website SEO in 2016. If you have any questions or confusions then, feel free to share your doubts and questions in comment section. What is search engine optimization in Hindi. Google, Bing and Yahoo is the most famous search engine you know. But, there are many various types of small search engines you don’t know. So, by follow these basic step by step SEO techniques you can improve your website traffic on other small search engines.

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SearchCap: Google’s shift to mobile-first, an interview with a Google doodler & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Five marketing automation myths busted! Nov 29, 2016 by Digital Marketing Depot A study by Forrester Consulting found that just 10 percent of marketing professionals surveyed feel they are able to fully execute mature marketing automation strategies. This may have to do with the fact that some organizations have bought into fallacies about marketing automation. Google’s machine learning now writes featured snippets descriptions Nov 29, 2016 by Barry Schwartz Google recently launched sentence compression algorithms to help surface the best answers for your questions from publisher content across the web. Share your obsession with SEO & SEM as a team & score BIG at SMX West Nov 29, 2016 by Search Engine Land Do you manage the search marketing team at your company or agency? Sister site Search Engine Land’s SMX West is the ultimate team-building experience. Members will get must-know SEO, SEM, Search Engine Land Source

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MarTech Conference series adds Boston event in 2017

Search Engine Land publisher Third Door Media announced today that it will produce an East coast edition of MarTech®: The Marketing Tech Conference at the Hynes Convention Center in Boston October 2-4, 2017. A West coast edition of MarTech will take place in San Francisco May 9-11, 2017. “Marketers are implementing technologies at a breakneck pace in order to improve customer experience, and that’s having profound effects on marketing operations and management. Attending MarTech is an efficient way to evaluate new technologies and learn best practices for implementing and managing them.” -Chris Elwell, CEO of Third Door Media MarTech is programmed by conference chair, Scott Brinker. Brinker is a marketing technology industry luminary, author of Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster, and More Innovative, and editor of the popular chiefmartec.com blog. “We’re incredibly excited to bring the MarTech conference to Boston. The Northeast Corridor is a thriving ecosystem of marketing innovation at agencies, brands, and software companies. Our Search Engine Land Source

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Google knowledge panel now showing videos from the web carousel

Google is now showing videos in the knowledge panel. The videos are showing up below the knowledge panel and they are titled “videos from the web.” The videos are related to the knowledge panel information that is triggered based on your query. This was first spotted by @sergey_alakov. Here is his screen shot: The post Google knowledge panel now showing videos from the web carousel appeared first on Search Engine Land. Search Engine Land Source

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Web Design Speed Art – Nike Just Run

Web Design Speed Art – Nike Just Run Web Design Speed Art – Nike Just Run Hey guys! This video is a Nike running event concept web design speed art. Started with a banner of nike shoes and came up with the idea for a race. The website comes with a statistics UI/UX design, event information section, gear store, run for a purpose or cause and a newsletter section. Used a blue black color and yellow for the highlights. Really happy with the overall design, let me know what you think in the comments. For more Web Design videos Smash that like button! If you like this share it so others can find it. Have a great day and subscribe for more! Used: Adobe Photoshop CC Previous Video: Subscribe for NEW VIDEOS every Tuesday, Thursday and Saturday! Subscribe- http://www.youtube.com/user/CalerEdwards?sub_confirmation=1 Hire Me? Just send me a private YouTube message (Fees do Apply) or send me an Email (on about page). My Links: Website- http://caleredwards.com Facebook- http://ift.tt/2dCZWnV Behance- http://ift.tt/2ewemUH GooglePlus- http://ift.tt/2dD1WN9

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Courses and Careers for SEO- Search Engine Optimization, Scope, Institutions, Job Opportunities

Courses and Careers for SEO- Search Engine Optimization, Scope, Institutions, Job Opportunities Courses and Careers for SEO. Go through the career opportunities of SEO, Govt jobs and Employment News channel from Freshersworld.com – The No.1 job portal for freshers in India. Visit http://ift.tt/1AGWWci for detailed career information,job openings,higher education details of SEO. S.E.O. is an acronym that stands for SEARCH ENGINE OPTIMIZATION .To put it simply , SEO really just is optimizing your website for search engines. In other words ,SEO is the process of tweaking and improving a website so it will rank higher in major search engines like google , yahoo and bing. SEO CERTIFICATIONS AND COURSES  SEO Training Course by Moz  ClickMinded  MARKETMOTIVESEO Certification Course  SEOcertification.org  Advanced Search Engine Marketing Certificate Programs Online by University of San Francisco  Search Engine Marketing Courses by Search Engine College  HubSpot Free SEO Crash Course  SEO Certification by Online Marketing Institute  SEO 101 & Further SEO by Distilled U  SEO Strategy Certification by DMA Education  SEO: Google Boost Startup – How I get 1,000 visitors a day by Len Smith  Search Engine Optimization Online Program by University of California – Irvine Extension  SEO Course by JM Internet Group  SEO Training by Bruce Clay, Inc  SEO Class-Introduction to SEO by Chicago Computer Classes  SEO Training Courses by JellyFish TOP MODULES Drawing on the expertise and knowledge of various digital agencies, the 6 modules that make up the course include: Module 1: An Introduction to Search Module 2: Site Accessibility to Search Engines Module 3: Keywords and Content Optimisation Module 4: Advanced Optimisation Strategies Module 5: Building Links Module 6: Managing SEO SCOPE FOR JOB AFETR COMPLETING THE COURSE Online industry is growing everyday & SEO is playing a vital role in bringing the visitors to the website and all the companies are spending a huge sum in SEO. It’s one of the most happening areas and there are a good number of job opportunities in the field of SEO. Every website is looking to procure SEO services for itself either internally or externally depending on its budgets and expertise at hand. SALARY PACKAGES OFFERED AFTER SEO COURSE In Asian countries like India the average salary for SEO is in between Rs 1.8 lacs – Rs 4 lacs per year for freshers. Like any other discipline; the salary depends on various different factors like No. of years Experience, Employer Type, City, Company Size, Certifications etc. FUTURE OF SEO SEO has very bright future for you if you have great analytic skills, and you are dynamic. You need to keep up with the latest trend in the field, have passion for research and be able to formulate clever and creative marketing strategy to beat your competitor, and have an edge over all others. FEW INSTITUES THAT OFFER THESE COURSES 1) UC Irvine 2) UC Berkeley 3) University of San Francisco 4) Mission College 5) Stanford University 6) New […]

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SEO without SERPs is here with Google Assistant, Home and Amazon Echo. Here’s how to survive.

On the first full day that we had a Google Home in our house, we interacted with it 473 times over the course of the day. Four hundred of those were my two-year-old asking it to play “Cherry Bomb” by The Runaways, followed by his mother or me interrupting with, “Hey Google! Stop!” (Look, I love that song, too, but enough is enough, you know?) The point is, watching the way that my family interacts with the device, and how often they interact with it, I’m more inclined to believe the forecast that sales of Amazon Echo and Google Home type devices will go from 1.8 million this year to 15.1 million in 2020. Have you seen this demo video from Google I/O?: It really can do all of those things, like turn on your lights and help you plan your day. There are many times where it gets stumped and says “Sorry, I’m not sure how to help with that,” Search Engine Land Source

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Bing local search update highlights business holiday hours in local listings

Prior to the Thanksgiving holiday, Bing announced it was helping business owners display the correct hours of operation via their local search listing on Bing. From the Bing Search Blog: “Bing local is collaborating with business owners and trusted partners to get accurate holiday hours in real time. When you search for local businesses, you’ll receive up-to-date changes for holiday hours.” Bing included the following image to highlight how holiday hours will be displayed for local listings: The updates rolled out for both desktop and mobile on November 23 and will be available for all future holidays, according to Bing. The post Bing local search update highlights business holiday hours in local listings appeared first on Search Engine Land. Search Engine Land Source

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SearchCap: Bing local search updates, digital assistants & PPC performance

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing local search update highlights business holiday hours in local listings Nov 28, 2016 by Amy Gesenhues Local listings display accurate holiday hours in real time. SEO without SERPs is here with Google Assistant, Home and Amazon Echo. Here’s how to survive. Nov 28, 2016 by Bryson Meunier Columnist Bryson Meunier discusses how the rise of digital assistants will impact how search engine optimization is performed. Are you doing attribution wrong? Nov 28, 2016 by Digital Marketing Depot Nothing is more top-of-mind for marketers than attribution. It’s a complex topic, and there are lots of questions. This guide from AdRoll examines the history of attribution models and dives deep into platform data, third-party research and advertiser survey data to make the case for marketers to adopt a blended attribution model. PPC buyer beware: 3 seedy tactics agencies or consultants use to scare you into Search Engine Land Source

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How to make BEST Thumbnails for YouTube Videos – SEO Search Engine Optimization Strategies

How to make BEST Thumbnails for YouTube Videos – SEO Search Engine Optimization Strategies How to make BEST Thumbnails for YouTube Videos using Microsoft office Power Point software. This is very easy and quick way of making thumbnails for your video. You do not need to use Photoshop, Pixlr or any other paid software. Please show your love and like this video. :):):) Please subscribe the channel and you will get new video notification next time. Here is the subscription link: https://www.youtube.com/channel/UCGzYy9oeP0xtYazlsbAGEnw?sub_confirmation=1 Must watch this playlist on Youtube SEO: How to increase views, Revenue & Subscribers on YOUTUBE – SEO Search Engine Optimization Strategies How to BEST write YOUTUBE Tags and Getting More views – Video SEO How much Money Does YOUTUBE PAY? – Earnings/Revenue Proof Magic of Keyword research in SEO – Google keyword Planner – Search Engine Optimization Strategies How to legally use copyrighted videos on youtube in Hindi How to increase youtube earnings in just 6 amazing SEO tips in HINDI

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SEO Tutorial for beginners | 2016

SEO Tutorial for beginners | 2016 BLACK FRIDAY | 65% WEBHOSTING DISCOUNT: http://hostgatordc.com/ Learn how to optimize your website for the search engines. I give you the best of my knowlegde and show you how to optimize your website!

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Search in Pics: Google black friday cake, leather luggage tag & cupcakes

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google Black Friday cake: Source: Instagram Google leather luggage tag: Source: Instagram Google’s writing on the wall: Source: Instagram Google cupcakes in a very specific order: Source: Instagram The post Search in Pics: Google black friday cake, leather luggage tag & cupcakes appeared first on Search Engine Land. Search Engine Land Source

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How do our biases impact PPC performance?

I’ve come to believe that the essence of PPC management can be boiled down to two things: Never let one thing (keyword research, bid management, A/B testing ad copy and so on) take up so much of your attention that you let something else slip. What you did yesterday probably needs to be changed, and failing to adapt your methodology is as bad as having an empty “Change History” log. As you gain more experience in PPC, you start to develop patterns and favorite tactics out of necessity. We bring tools that worked in the past to each new campaign or ad account. People are paying us for our past experiences and how these experiences translate into future potential. But are the things we believe about PPC the very things holding us back from fully optimizing an account? I will absolutely agree with anyone out there who feels that the biases we develop in fact make us much more efficient in management. However, I Search Engine Land Source

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Thanksgiving 2016 Google doodle celebrates holiday with American folk art imagery

Google’s doodle team used American folk art imagery for today’s Thanksgiving Day doodle, depicting simple patterns and shapes for the image. “Evocative of American folk art, with quilt-like patterning and simple shapes, today’s Doodle, rendered in a rich harvest-colored palette, is an ode to this season of togetherness,” says Google’s Doodle Blog. Google offered a brief history lesson on the holiday, telling of its origin nearly 400 years ago when American settlers met the Native American Wampanoag tribe: It was 1620 in Plymouth, Massachusetts when Mayflower colonists and the Wampanoag forged a partnership of necessity. Decimated by an epidemic and wary of the mightier Narragansett, their nearby enemies, the Wampanoag and the newcomers become allies. The pilgrims were unfamiliar with Massachusetts’ natural resources and ill-equipped for survival – but Tisquantum, an English-speaking Patuxet Wampanoag, taught them how to hunt, gather shellfish, and plant corn, beans, and squash. Following harvest in the fall of 1621, the settlers and the Wampanoag, celebrated Search Engine Land Source

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Web Designing in Telugu – Complete Tutorial in 7 Hours

Web Designing in Telugu – Complete Tutorial in 7 Hours If you feel this video is useful, Please share it with your friends on Facebook, twitter Google plus etc… Web Designing in Telugu – Complete Tutorial in 7 Hours Please Subscribe… Computer in Telugu, Computer Tips in Telugu, Telugu Computer Tutorials, Ms Office in Telugu, Photoshop in Telugu, For more Computer videos in Telugu… Please visit : http://ift.tt/2ffJv0v tags: web designing in telugu web designing books in telugu, web technology in telugu, web designing tutorials in telugu pdf, web designing video tutorials telugu, web design in telugu, web development in telugu,

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Is Search Engine Optmization (SEO) Dead In 2017?

Is Search Engine Optmization (SEO) Dead In 2017? Sponsors: CHECK OUT DEVMOUNTAIN (Coding Bootcamp) https://goo.gl/P4vgKS -~-~~-~~~-~~-~- Check out my website http://ift.tt/2ghQuoi for the latest tutorials, blogs and more. Description: For the longest time I’ve heard the old days of tricking search engines into providing you with excellent click through traffic through devious means such as keyword stuffing, spam linking and hidden texts we’re a thing of the past. It’s nearly 2017, we don’t need Search Engine Optimization (SEO) experts anymore right? http://ift.tt/2f90QLe

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The trouble with truth

Since the election, there’s been a lot of discussion about fake news and its ability to sway masses into potentially false perceptions. Clearly, creating false perceptions in mass media is a dangerous thing, and it can sway public opinion and policy greatly. But what about search engines and other content distributors? Even before the US election, German Chancellor Angela Merkel warned that search engine algorithms, “when they are not transparent, can lead to a distortion of our perception, they can shrink our expanse of information.” What responsibility, then, does a search engine have to produce truthful information? Is Pluto a planet? Getting at truth can be tough because not everything is black and white, especially in certain subjects. Take, for example, good old Pluto. Many of us grew up learning that Pluto is a planet. Then, in 2006, astronomers ruled that it was no longer a planet. But in the last few years, Pluto’s planetary designation seems to have been in dispute. As I Search Engine Land Source

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Fun with robots.txt

One of the most boring topics in technical SEO is robots.txt. Rarely is there an interesting problem needing to be solved in the file, and most errors come from not understanding the directives or from typos. The general purpose of a robots.txt file is simply to suggest to crawlers where they can and cannot go. Basic parts of the robots.txt file User-agent — specifies which robot. Disallow — suggests the robots not crawl this area. Allow — allows robots to crawl this area. Crawl-delay — tells robots to wait a certain number of seconds before continuing the crawl. Sitemap — specifies the sitemap location. Noindex — tells Google to remove pages from the index. # — comments out a line so it will not be read. * — match any text. $ — the URL must end here. Other things you should know about robots.txt Robots.txt must be in the main folder, i.e., http://ift.tt/1jLiEV5. Each subdomain needs its own robots.txt — http://ift.tt/1sMWKqc is not the same as http://ift.tt/1jLiEV5. Crawlers can ignore robots.txt. URLs and Search Engine Land Source

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SearchCap: Bing black friday deals, robots & ad customizers

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Fun with robots.txtNov 23, 2016 by Patrick Stox Columnist Patrick Stox provides some dos and don’ts for creating your robots.txt file — along with examples of companies who have gotten creative with their files. The trouble with truthNov 23, 2016 by Janet Driscoll Miller Do search engines and other content distribution platforms have a responsibility to present information that is true? Columnist Janet Driscoll Miller discusses the issues surrounding this question. Looking for Black Friday deals? Bing flyer ads showcase retailers’ Black Friday circularsNov 23, 2016 by Ginny Marvin Ads link to Black Friday circulars from major retail chains. Ad customizers just got a whole lot more powerfulNov 23, 2016 by Frederick Vallaeys Columnist Frederick Vallaeys discusses the new capabilities of ad customizers in AdWords, explaining how you can use them to serve better, more relevant ads. Recent Headlines From Marketing Land, Search Engine Land Source

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Social Media Marketing 3.0: Best practices for ramping up social ROI

Social media is now an integral part of marketing — spending on social media is expected to double to 25% of marketing budgets by 2020. Yet, nearly half of digital marketers say they can’t prove the bottom-line impact of social media on their businesses. Join our panel of experts as they show you how to reduce complexity, increase scalability, and improve your social media marketing results. You’ll learn how to: streamline content creation and planning across departments; identify and measure key metrics that will demonstrate social ROI; and improve your brand authenticity by leveraging user-generated content. Register today for “Social Media Marketing 3.0: Best Practices for Ramping Up Social ROI,” produced by Digital Marketing Depot and sponsored by Lithium. The post Social Media Marketing 3.0: Best practices for ramping up social ROI appeared first on Search Engine Land. Search Engine Land Source

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The future of paid search buying

What is the future of paid search buying? Will the search engines or bid management platforms release an innovation that transforms how we buy? Will a new player emerge and totally revolutionize the search industry? When we look at the most sophisticated ways to buy, we’ll find some clues about what the future holds…. Technically savvy search marketers can be innovative with campaigns above and beyond what bid management platforms (BMPs) provide. They can expertly work in between the BMPs and UIs, using advanced practices such as AdWords scripting. This is great, and we may see more of this in the future. However, the most sophisticated buying is done in a completely algorithmic fashion using in-memory computing systems with active API data transfer. The future of paid search marketing superiority will be determined by the amount of information used to model decision-making scenarios and the ability to purchase and adjust bids in an entirely programmatic way. Yes, you read that Search Engine Land Source

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SearchCap: Google rich cards, AdWords store visits & fake news

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Why Google might not be able to stop “fake news”Nov 22, 2016 by Danny Sullivan Google says it wants to prevent fake news from spreading, but the search giant has serious challenges in actually curbing it. Google is testing images in Sitelink extensionsNov 22, 2016 by Ginny Marvin Spotted on mobile, the extensions display in a swipeable carousel. US Presidential election data: searcher intent vs. demographic pollingNov 22, 2016 by Brian Ussery Politics aside, data from the 2016 US Presidential election illustrates that intent-driven search data “trumps” demographics-based polling data. Link building is (specialized) marketingNov 22, 2016 by Andrew Dennis Columnist Andrew Dennis explains how link building is built on the same fundamental principles as effective marketing: thorough research, strategic promotion, carefully crafted messaging and sustained effort. Google adds Store Visits data to AdWords distance & location reports ahead of Black FridayNov 22, Search Engine Land Source

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How to Improve and Optimize Amazon Product Search Ranking SEO

How to Improve and Optimize Amazon Product Search Ranking SEO Learn how to bring your Amazon product to the top of the Amazon search engine. The tried and true formulas for taking your sales to the next level in the least amount of time possible. Join Travis Jameson, Co-Founder of AMZ Tracker and Review Club to learn about: – Focus and Intent of Amazon Search – Difference between Google and Amazon search – What keywords to use, how to use them and where – Product listing examples of bad, good, best for SEO – How to use Super URL’s – Amazon search keyword research – 80/20 of Amazon SEO Optimization – Tips for optimizing Titles – Amazon review clubs – Other factors that play in Amazon search rankings Learn more about AMZ Tracker at: http://ift.tt/1LdelC8 Webinar presented by ReplyManager, an XSellco Product. ReplyManager is a web-based message management tool designed to help online sellers manage high volumes of incoming email messages from eBay, Amazon, Sears, Alibaba and more. Try It Free: http://ift.tt/1JPSWOS ReplyManager on Facebook: http://ift.tt/1z4E76b ReplyManager on Twitter: https://twitter.com/replymanager ReplyManager on Google+: http://ift.tt/1P4kJOO ReplyManager on YouTube: http://youtube.com/replymanager

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Google Maps adds a live view for popular times at venues

Google announced they have expanded their popular times feature within Google Maps to show you a live view of the data. Google Maps now will tell you how busy or slow a specific venue is in real-time. Google said they have added a “real-time look at how crowded a place is right now, to help you decide where and when to go.” The GIF below shows a red live indicator icon that shows the real time data with an option to mark if it is correct or not. Google orginally added the popular times feature in July of 2015 and then also added shortly after how long people stay in that venue. This new view gives you an actual real-time view of that, which is important for holiday shopping. In addition, Google will also show you the business hours of stores within stores. So if you run a store like CVS and there is a pharmacy in the story, you can list Search Engine Land Source

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SearchCap: Google Home Services ads mobile, live popular times in Maps & SEO KPIs

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Maps adds a live view for popular times at venuesNov 21, 2016 by Barry Schwartz Google Maps makes the popular times feature work in the now, with a real-time view. Setting SEO KPIs for small manufacturing websitesNov 21, 2016 by Dianna Huff Columnist Dianna Huff shares her process for helping businesses determine, set up and measure key performance indicators (KPIs) for their SEO campaigns. Google Home Services Ads roll out on mobileNov 21, 2016 by Ginny Marvin The ads, which are also being tested on desktop, feature service area maps. 3 next-level Yelp tricks for business ownersNov 21, 2016 by Brian Patterson Struggling with Yelp reviews? Columnist Brian Patterson shares his tactics for understanding and improving your review score. 7 major mistakes that will derail your CMS project (and how to avoid them)Nov 21, 2016 by Digital Marketing Depot Moving to a new Search Engine Land Source

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Google Rich Cards expand to local restaurants and online courses

Google has announced they have added two new flavors of rich cards for their search results, local restaurant and online courses. You can see these richer search results by searching for [best New Orleans restaurants] and [leadership courses], for example. These rich cards are contain a new user interface, such as “carousels that are easy to browse by scrolling left and right, or a vertical three-pack that displays more individual courses,” Google added. Here are screen shots of these two types of new rich cards: And if you go with AMP HTML for the these two new verticals, Google said it will bring a faster user experience. Google does recommend AMP here but says it is currently not required. Here is a screen shot of how that experience is with AMP: Google updated their technical documentation around implementing these rich cards, which some spotted the other week. You can access these technical documents over here. The post Google Rich Cards expand to local Search Engine Land Source

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Search Engine Optimization Companies Use This Formula For Top Spots

Search Engine Optimization Companies Use This Formula For Top Spots Everything you need to know about how top search engine optimization companies rank in the top spots in a quick and affordable method. Here’s the link mentioned in the video for the Free Traffic Getting Action Plan: http://ift.tt/2g8E9Tq This video contains everything you need to know about finding the best affordable search engine optimization company. You can look for the top 10 search engine optimization companies, and you will see PATTERNS to the top SEO companies (the ones that really deliver results). It may be difficult, but there are professional search engine optimization company that can get results relatively quickly and in a very profitable way – like we (TYT) do 😀 Remember, you must have all 4 link types to rank in the local results, using our best local search engine optimization company strategies and formulas. Not only look at search engine optimization company reviews, but make sure companies sound legit, and more importantly they can prove their results without a shadow of doubt. Those are the best website optimization companies that can proof top rankings in Google (like we can – and we are happy to share with you. Are ready for all the traffic from using an search engine optimization services company? More importantly ready for the increased leads and customers, and money from using the correct organic search engine optimization company? I bet you are! (that’s why you are ready this right?!?). I wish you all the success finding the best best seo optimization companies for you. Company search engine optimization is very important to grow your business now and way long into the future. If you have any questions just let a comment below or contact me on the http:/tytseo.com site. Thanks for watching!

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How Search Works

How Search Works http://ift.tt/1dlPZTX | The life span of a Google query is less then 1/2 second, and involves quite a few steps before you see the most relevant results. Here’s how it all works.

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AdWords Price Extensions spotted on desktop

Google officially launched price extensions for mobile text ads out of beta in July. Not surprisingly, they now appear to be extending to desktop. Initially, price extensions debuted in a list on mobile, as shown in the example from Google below.  As of last week, that format has switched over to a swipeable card format in which price extensions appear in a horizontal strip as shown below. The horizontal layout is what has been spotted on desktop by Conrad O’Connell of Serptests.com in ads for Airbnb, an early beta tester of price extensions on mobile. Advertisers can use the extensions to call out product or service offerings and starting prices by brands, events, locations, neighborhoods, product categories, product tiers, services, service categories or service tiers I have not seen any price extensions on desktop yet, but keep an eye out for them. The post AdWords Price Extensions spotted on desktop appeared first on Search Engine Land. Search Engine Land Source

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New take on Showcase Shopping ads? Categories of used items showing for retailer outlet queries

A strange thing happened just now when I was searching to find out whether the promotions extension Google is testing is also showing on mobile (it is). I came across an example of what appears to be a Showcase Shopping ad for the first time in the wild. When Google introduced Showcase ads, the idea was to spotlight retailer collections on broad, non-brand search queries like “summer dresses.” One of the odd things about what I found today is that these examples are all showing on retailer brand terms, not broad, non-brand queries. This format appeared on brand+outlet queries: “talbots outlet,” “banana republic outlet” and “ann taylor outlet.” When I first saw the Shopping result on the Talbots query, I assumed the ads linked to a Shopping page featuring the items shown in the ads, among other items in the category sold by Talbots itself. But then I saw the results for “banana republic outlet” and “ann taylor outlet” featuring used items in Search Engine Land Source

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SearchCap: AdWords price and promotion extensions & a Google Doodle

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: New take on Showcase Shopping ads? Categories of used items showing for retailer outlet queriesNov 18, 2016 by Ginny Marvin Similar to the Showcase ad format introduced this summer, the ads link to Google Shopping pages. AdWords Price Extensions spotted on desktopNov 18, 2016 by Ginny Marvin Google is testing the mobile-first extension on desktop search results. Writer James Welch Google doodle honors author of the Native American novel ‘Fools Crow’Nov 18, 2016 by Amy Gesenhues Set in Montana during the years following the American Civil War, Welch’s award-winning novel tells the story of the Blackfeet Indian tribe. Google testing new Promotion Extension in text adsNov 18, 2016 by Ginny Marvin Advertisers can feature special offers in their text ads with the extension. Why SMBs should spend more of their budget on online marketing in 2017Nov 18, 2016 by Will Scott With Search Engine Land Source

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HTML5/CSS3 Flat Responsive Website – Start To Finish Web Design Tutorial

HTML5/CSS3 Flat Responsive Website – Start To Finish Web Design Tutorial ➢ STARTER FILES: https://goo.gl/Qhp3FV ➢ SUSCRIBE: http://goo.gl/Y2rJSj ➢ INSTAGRAM: http://ift.tt/2gmHSRr ➢ FACEBOOK: http://ift.tt/2f6KKgj ➢ TWITTER: https://twitter.com/DrewOnCue ➢ Drew’s Learn Web Design Fast Course: http://ift.tt/2gmGE8T In this video we’ll learn how to design a responsive HTML5 and CSS3 website from scratch using only a text editor. The website design also features a navigation that will transform at the mobile or responsive width of the website. Sublime Text: http://ift.tt/1xDiEMc

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Thirteen things marketers want to know about expanded text ads, direct from Google

Expanded text ads (ETAs) are a big deal. At least a dozen articles on this fine site can attest to that fact (including one that I wrote myself). Spread out across all of the articles and discussions online, I’ve read more than a bit of speculation. So, I decided to get together with the product management team behind expanded text ads to definitively answer some of the most common questions. 1. Does anything bad happen if I wait until the last possible moment to upgrade? You’re not directly penalized or anything like that. However, I wouldn’t recommend sitting on your hands. Think about how long you’ve been honing your standard text ads — probably years, right? Early adopters of ETAs have generally said that iterating on successful ads is crucial. The earlier you adopt, the earlier you start learning things. 2. How do ETAs interact in the auction, especially with standard text ads still running? Nothing about the AdWords auction has fundamentally changed. Each Search Engine Land Source

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Moz beefs up Moz Local with new features, distribution and automation

Moz has overhauled and enhanced its Moz Local offering, adding new features and automation the company says were requested by users and the broader local SEO community. The product previously offered listings monitoring and syndication. Moz says that it had conversations with its numerous customers, agency partners and the broader community before revamping the product. The new features add speed and workflow improvements, according to the company. These new features include: Google My Business sync: automatically synchronizes listings with GMB. Users can manage changes and updates directly from the Moz dashboard Listing alerts: provides an activity feed if listings data are overwritten or in some other way changed vs. the information in the Moz-managed listing Reputation monitoring/management: new monitoring of Google reviews, which joins comparable functionality for a range of directories, including Foursquare, Yelp, YP and others. New reviews are also available as they’re published, within the Moz dashboard. Users can respond to Google reviews as well. Expanded distribution: new data providers/partners added Search Engine Land Source

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SearchCap: Google AMP reports, Bing saving & mobile-first indexing

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Moz beefs up Moz Local with new features, distribution and automationNov 17, 2016 by Greg Sterling With new activity alerts, GMB sync and reputation management, the expanded Moz Local is intended to equally serve the small business, agency and direct enterprise markets. Thirteen things marketers want to know about expanded text ads, direct from GoogleNov 17, 2016 by Matt Lawson AdWords released expanded text ads in late July. Columnist and Googler Matt Lawson answers some FAQs about what you should consider as you expand your own ads. Why SEO should always complement your content marketingNov 17, 2016 by Trond Lyngbø Columnist Trond Lyngbø explains how the synergy between content marketing and search engine optimization (SEO) can produce web pages that will best serve your customers. Google AMP reporting in Search Console Analytics report gets more granularNov 17, 2016 by Barry Search Engine Land Source

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Search Engine Optimization or Google Adwords Marketing? Which is better for local businesses?

Search Engine Optimization or Google Adwords Marketing? Which is better for local businesses? Which service is best for a local business? Well, there are a few important questions you should answer before starting a campaign

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SearchCap: Google television, holiday SEO & Black Friday

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Registration for MarTech San Francisco is open!Nov 16, 2016 by Scott Brinker MarTech San Francisco is back and better than before, with twice the number of sessions, speakers and exhibitors! With 2017 promising to deliver even more change and innovation, you don’t want to miss out on this opportunity to learn firsthand how digital business pioneers have navigated their own digital transformation. If you’re passionate about how […] Last-minute SEO for the holidaysNov 16, 2016 by Dave Davies Put off your 2016 holiday SEO strategy until now? While it may be too late to capture those big-budget keywords, columnist Dave Davies shows that there are still some tactics you can use to gain some SEO traction this holiday season. Ready for Black Friday 2016? 3 critical e-commerce SEO configurations that help you avoid common issuesNov 16, 2016 by Aleyda Search Engine Land Source

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10 ways to reduce SEO costs while increasing performance

If you’ve struggled to get more out of your SEO efforts or have limited resources to do work, then this white paper will provide direction and tools to reduce costs while increasing performance. This white paper from Rowe Digital outlines 10 best practices and recommendations, some obvious – and some you may not have considered. Visit Digital Marketing Depot to download your copy. The post 10 ways to reduce SEO costs while increasing performance appeared first on Search Engine Land. Search Engine Land Source

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Bing’s “My Saves” feature lets users save video, image and shopping searches across devices

Bing announced a new “My Saves” feature today that makes it possible for users signed into their Bing accounts to save video, image and shopping searches so that they can be accessed at a later time across their desktop and mobile devices. According to the announcement, hovering over a video or image search result will display a ‘Save’ icon at the bottom of the video or image frame. Clicking on the ‘Save’ option will add the video or image to the “My Saves” folder located under the settings icon on Bing’s homepage. Bing shared the following video to explain how the new feature works: Bing’s Shopping search results are also able to be saved: For shopping searches, you’ll see a blue banner above images that reads, ‘See shopping results’. Clicking on this will filter your results to images of products you can purchase. You can save your favorite search results and access them from ‘My Saves’ at a later time so Search Engine Land Source

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Seminar on Search Engine Optimization

Seminar on Search Engine Optimization Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results. This session will involve discussion about various aspects for SEO and best practices for it. The agenda: O Introduction O SEO Basics O SEO Tools – Webmaster, IIS and Online tools O Improving Site Structure O Optimizing Content & Dealing with Crawlers O SEO with .Net Web Forms, MVC and Mobile Presenter: Ankit Kumar, ASP.Net Developer, Mindfire Solutions

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Bing Partner Program expands to agencies and technology partners, rolling out to more markets

Bing Ads is expanding the Bing Partner Program to include more benefits for more types of customers in more markets. The Bing Partner Program launched initially as a program for resellers. Now agencies and technology providers that meet certain spend and certification criteria are eligible for the program. Those who qualify to be a Bing Partner receive training, access to the latest Bing and Microsoft technology and APIs, marketing support, the use of a Partner Program badge and inclusion in the Partner Directory. Partners who meet a higher threshold of spend, engagement and certification over a period of time are designated as Elite Partners. Partners in this top tier gain access to exclusive events, in-person training, dedicated account management, industry research and vertical insights. Elite Partners can also now gain access to deeper engagements with Bing Ads engineering teams. Currently available in the US, the Bing Partner Program launched in Australia on Tuesday. It will roll out to Singapore, India, Canada, Brazil and Bing Ads’ other European markets early Search Engine Land Source

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Enterprise SEO Platforms: A Marketer’s Guide

Marketing Land’s “Enterprise SEO Platforms: A Marketer’s Guide” examines the market for enterprise SEO software platforms and the considerations involved in implementing this software in your business. This report is your source for the latest trends, opportunities and challenges facing the market for SEO software tools, as seen by industry leaders, vendors and their customers. Included in the report are profiles of 13 leading SEO tools vendors, pricing charts, capabilities comparisons and recommended steps for evaluating and purchasing. Visit Digital Marketing Depot to download your copy. The post Enterprise SEO Platforms: A Marketer’s Guide appeared first on Search Engine Land. Search Engine Land Source

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SearchCap: Fake news, Google date bug & Bing Partners

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Partner Program expands to agencies and technology partners, rolling out to more marketsNov 15, 2016 by Ginny Marvin Customers that meet certain engagement criteria can become eligible for program benefits. Web giants Google and Facebook seek to cut off revenues from fake news sitesNov 15, 2016 by Greg Sterling These ad policy changes don’t guarantee fake news won’t continue showing up in the Facebook News Feed or Google search results. 5 steps to optimizing your site for Google’s mobile-first indexNov 15, 2016 by Ryan Shelley Now that Google is officially testing a mobile-first index, columnist Ryan Shelley believes it’s well past time to get aboard the mobile-friendly train. Here, he provides some tips to get you started. Why link outreach teams have the most difficult job in the agencyNov 15, 2016 by Ian Bowden Good outreach is crucial to link Search Engine Land Source

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WYSIWYG Web Builder 11, Search engine optimization, SEO.

WYSIWYG Web Builder 11, Search engine optimization, SEO. Optimizamos nuestros sitios webs para los buscadores. Search engine optimization, SEO. Subscribe: http://goo.gl/GmG0hz Quieres comprar este programa? hazlo desde mi enlace exclusivo: http://goo.gl/LU8QTJ Do you want to get this software? Buy it from my exclusive link: http://goo.gl/LU8QTJ http://ift.tt/2fOriqG http://ift.tt/2g8Q8p8 Twitter: https://twitter.com/hernan_pena Facebook: http://ift.tt/2fOrcPZ

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Photoshop Website Design Tutorial – Stylish Portfolio With Grain Texture

Photoshop Website Design Tutorial – Stylish Portfolio With Grain Texture Hey everyone. Today’s tutorial we are going to make a stylish portfolio website design in Adobe Photoshop. Web design is based on a mix of dark gray color and texture film grain to create a stylish and elegant website. Enjoy and thanks for watching! Tutorial Resources: Grid Template : http://960.gs/ Notebook : https://goo.gl/byV1ja Woman : https://goo.gl/Ou2ImJ Model1 : https://goo.gl/Q4CoV1 Man : https://goo.gl/sRUhTc Social Media Icon : https://goo.gl/NzXBKd Follow Us : Google+ : https://goo.gl/PMkAPN Web : http://goo.gl/E4vwh4 Twitter : http://bit.ly/1RlY5Qn Facebook : https://goo.gl/H5m598 Web Design Tutorials : https://goo.gl/VUJR9B

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Search Engine Optimization

Search Engine Optimization As we all know, there is a lot that goes into having a successful online presence. However, something that many people don’t think enough about is Search Engine Optimization. The basic objective of SEO is to improve your ranking on search engines – like google for instance. And as you know, the higher you appear on search pages, the more people will access your website and learn about your company. There are other ways that can help your website appear higher on search results, like SEM for instance; however, with SEM, you have to pay to make your ad appear on top of the search results. But if you stop paying… Well, your ad disappears. SEO is a way to improve your organic, unpaid search ranking with long-term results. And have you noticed the map on Google? Well, it’s all based on SEO! If you want your local company to appear on top of organic search results and be listed on the map, you need to boost your SEO. So… how can you do this? Think About the Technicalities The first thing you need to take into mind is the technical backend work. What you see matters, but what happens under the skin is even more important for SEO. Basically, you have to log all of your information into your website’s code, and do this over and over again every time you update your website. We won’t lie: It is a lot of work that requires a lot of specialized skills. Modernize Your Website, and keep users on the hook The second step is to modernize your website, and to make sure that it is mobile responsive: your website needs to look great on any device. But don’t stop there: once companies have websites created, they tend to neglect them… and this has a very negative impact on search ranking. You should update your website regularly: Create videos or articles that are related to your company, or set up a blog! Google will give you significant kudos SEO points for fresh and rich content! Connect your Website to Social Media Finally, you should be active on social media, as it will boost your social presence, give you more content substance, and improve your SEO. These three steps will not only make your business gain popularity, look professional and reliable, but they will also help your website’s organic ranking. However, doing proper SEO takes a lot of time and pretty technical expertise… plus the rules evolve very often, as Google changes its algorithms regularly. And remember that if you’re not proactive on SEO, your ranking will suffer negatively. But don’t worry! Localsphere will help you all the way. We love online advertising and local businesses, and we’ll do everything to make your company stand out. We will make you love this new digital world. Check out our website: www.localsphere.com

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How to avoid an outbound link penalty from Google

Most of us are aware of link penalties that occur if you have low-quality or spam links pointing to your site. But did you know you can also be penalized by Google for how you link to other websites from your site? Yup, you sure can. It’s called an “unnatural outbound links” penalty, and similar to the inbound link penalty, it can be applied partially or sitewide. Recently, we conducted an audit for a new client, and we flagged the spammy linking that was being done in a particular section of their site. The content manager was unknowingly allowing guest bloggers to submit content to be published with links pointing back to their sites. This content contained a high volume of links and overoptimized anchor text. Our recommendations to remove these links were ignored and not seen as high-priority, despite our efforts to convey the severity of this issue. Then Google released the Penguin 4 real-time update. Soon after, our client’s site was flagged for a Search Engine Land Source

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Meet a Landy Award winner: For its work with Scotts Miracle-Gro, Acronym wins Best Overall Enterprise SEM Initiative

This year’s Best Overall Enterprise SEM Initiative Landy Award field was a competitive one. The winner needed to utilize best in class tactics and initiatives, various platforms and tools, and, of course, improve visability and/or convert new customers on major search platforms and earn a positive return on investment. When the dust settled in the judges’ room, there was only one agency left standing: Acronym. Acronym took home the win thanks to their work with Scotts Miracle-Gro. They were able to build a unique set of key performance indicators (KPIs) that helped to influence and inform customers on what is a very offline purchase. Furthermore, the identification and categorization applied to the various steps that a customer takes throughout the research stages. The creation and implementation of this system not only helped them drive success for their client but also helped them take home the Landy. Acronym stated the following about the Scotts Miracle-Gro account: ‘Tackling a client that primarily does Search Engine Land Source

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SearchCap: Bing Ads app installs, Google link penalties & Veterans Day

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Meet a Landy Award winner: For its work with Scotts Miracle Gro, Acronym wins Best Overall Enterprise SEM InitiativeNov 11, 2016 by Greg Finn This year’s Best Overall Enterprise SEM Initiative Landy field was a competitive one. The winner needed to utilize best in class tactics & initiatives, various platforms & tools, and of course improve visability and/or convert new customer on major search platforms and earn a positive return on investment. When the dust settled in the judges room […] How to avoid an outbound link penalty from GoogleNov 11, 2016 by Tony Edward We’ve all heard of unnatural link penalties from having a spammy backlink profile, but columnist Tony Edward notes that your site’s outbound links need to be monitored as well. Meet a Landy Award winner: Wolfgang Digital integrates search and TV into a cross-channel campaign Search Engine Land Source

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Magic of Keyword research in SEO – Google keyword Planner – Search Engine Optimization Strategies

Magic of Keyword research in SEO – Google keyword Planner – Search Engine Optimization Strategies Learn Magic of Keyword research – Learn Google keyword Planner – Search Engine Optimization Strategies. I will discuss on following points: What is keyword? How to search keyword on Keyword planner. How to choose keyword from Excel file. My personal videos proof of SEO revenue

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Coaxing smarter paid search bidding decisions out of sparse conversion data

Paid search is an industry that’s grounded in data and statistics, but one that requires practitioners who can exercise a healthy dose of common sense and intuition in building and managing their programs. Trouble can arise, though, when our intuition runs counter to the stats and we don’t have the systems or safeguards in place to prevent a statistically unwise decision. Should you pause or bid down that keyword? Consider a keyword that has received 100 clicks but hasn’t produced any orders. Should the paid search manager pause or delete this keyword for not converting? It may seem like that should be plenty of volume to produce a single conversion, but the answer obviously depends on how well we expect the keyword to convert in the first place, and also on how aggressive we want to be in giving our keywords a chance to succeed. If we assume that each click on a paid search ad is independent from the Search Engine Land Source

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Boost your conversion rate by 45% today… no, really!

The goal of any good marketing campaign is conversions — or better yet, sales. Yes, key performance indicators (KPIs) like rankings and traffic can help you figure out whether or not your campaigns are on track, but if your marketing doesn’t lead to action (a conversion), it isn’t doing your business a whole lot of good. Obviously, the more conversions you can squeeze out of your traffic, the better, which is why conversion rate optimization (CRO) has become such a hot topic in digital marketing. But what if I told you that you could increase your conversion rate by 45 percent… today? Odds are, you’d probably think I was full of it. And, to be honest, you’d be partially right. Most companies can’t produce those sorts of conversion rate increases overnight. That being said, most marketers really can improve their apparent conversion rates by 45 percent in just one day. Here’s how. Looking at conversion tracking If you want to boost your conversion rates, you Search Engine Land Source

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SearchCap: Google Search Console updates, paid search bids & conversion rates

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The Google Search Console is undergoing infrastructure updatesNov 10, 2016 by Barry Schwartz Due to the infrastructure updates, some of the Google Search Console reports may be wrong or buggy. Boost your conversion rate by 45% today… no, really!Nov 10, 2016 by Jacob Baadsgaard Columnist Jacob Baadsgaard makes the case that proper conversion tracking in your AdWords accounts can provide better and more helpful insights for optimizing your campaigns. Coaxing smarter paid search bidding decisions out of sparse conversion dataNov 10, 2016 by Mark Ballard Columnist Mark Ballard explains how we can use statistics to supplement our conversion data and intuition when deciding on keyword-level bids in AdWords. Choosing the right local marketing automation software for your businessNov 9, 2016 by Digital Marketing Depot Managing online citations, claimed and unclaimed listings, landing pages, reviews and ratings and data feeds for hundreds or Search Engine Land Source

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Dentist SEO – Dentist Search Engine Optimization Call Scott 813-455-1455

Dentist SEO – Dentist Search Engine Optimization Call Scott 813-455-1455 Dentist SEO is something we specialize in at ScottKeeverSEO.com we’re known for being the best in the dental search engine optimization field and we’re here to help you grow your practice. https://scottkeeverseo.com/dentist-seo/ Dentist SEO is a thoroughly skilled profession, who simply has very little time to waste. These individuals are responsible for keeping their client’s dental health in top shape, while providing them with insight into maintaining the condition of their teeth. Suffice to say, they’re in the office eight to ten hours each and every day. Nonetheless, the dentistry market can be enormously competitive and this is true throughout the country. Implementing a dentist SEO strategy for a dentist is necessity, but these professionals may not have time to carry out these activities on their own. We’re here to help. We offer high-quality, incredibly effective dentist SEO services for dentists throughout the country. With our assistance, dental offices will attract new clients and substantially increase their foot traffic. #dentistseo #seodentist

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‘Tis the season: 6 ways to prepare for holiday shoppers

For marketers, Christmas isn’t just one day a year — months of planning and weeks of meticulous optimization precede our celebration of the holiday season. For many retail businesses, it’s sink or swim during the holiday season, and they are moving from the planning to implementation phases of the holiday season now, with Black Friday just a few weeks away. Even if you’ve finished your holiday marketing plans through the end of the year, it’s not too late to incorporate a few additional strategies this holiday season. 1. Think holistically for holiday success Consumers touch multiple channels during the holiday shopping season, and part of what makes a world-class consumer experience is consistency across each of those touch points. If you haven’t started to sync with your peers across other channels such as email, display, affiliates or social, then set up time on the calendar as soon as possible so you can create a cross-channel promotional calendar. It’s not too late to create Search Engine Land Source

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See how Google is showing even more Shopping Ads on desktop this season

As product listing ads continue to resonate with consumers and drive clicks for advertisers, Google has experimented with showing more of them on the page over the years. As we head into Holiday Season 2016, Google is continuing to ratchet up the count and is showing PLAs in cards rather than single ad packs. On some queries now, Google shows as many as 15 product listing ads (PLAs) on phones and tablets and up to 18 PLAs on desktop, thanks to the scrolling slider of ads. The slider won out over a test early this year that showed up to 16 PLAs when a user clicked to expand the block of ads and rolled out to desktop earlier this fall. CPC Strategy began noticing a new slider treatment being tested and more ads showing in the right-hand column on desktop this week. This screen shot that CPC Strategy provided shows the new slider treatment. Comparing to the current example below, notice Search Engine Land Source

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SearchCap: Google mobile index, move to Canada & repeat offender penalties

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: FAQ: All about the Google mobile-first indexNov 9, 2016 by Barry Schwartz Here’s everything we know about the Google mobile-first index. As Trump racked up Electoral College votes, searches about moving to Canada spikedNov 9, 2016 by Greg Sterling Briefly overwhelmed by traffic from the US, the Canadian immigration website was also down last night. Google publishes best practices for search engine-friendly Progressive Web Apps (PWAs)Nov 9, 2016 by Barry Schwartz Google publishes their first recommendations for making PWAs indexable in Google. Google to fix bug where small sitelinks don’t show up in the search resultsNov 9, 2016 by Barry Schwartz Google says they now have fixed the bug. See how Google is showing even more Shopping Ads on desktop this seasonNov 9, 2016 by Ginny Marvin On product queries, product listing ads are dominating over text ads. Google Safe Browsing “Repeat Offenders” Search Engine Land Source

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Where do I vote? Election Day Google doodle offers final reminder to vote

Election Day is here, and Google is putting up its final effort to remind people to get to the polls and cast their vote. Today’s Election Day doodle is an animated GIF of each letter remembering it’s time to vote and running off to stand in line at the voting booth. Like Sunday’s and yesterday’s US Election Day reminder doodles, today’s doodle leads to a search for “where do I vote” and includes the usual sharing icon. In the weeks leading up to Election Day, Google has rolled out a number of tools encouraging people to vote, from the state-by-state voting guide and an interactive voter registration tool to the “Where do I vote” tool that helps voters find polling locations. Later this evening, Google will be showing election results in real time directly in search and will begin airing live Election Day coverage on YouTube from NBC, PBS, MTV, Bloomberg, Telemundo and The Young Turks starting at 7:00 p.m. ET. The Search Engine Land Source

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9 hard truths about links

Countless articles about links are written every day. Many of them are excellent, filled with some really good tips to help you do well. Some of them are awful, full of bad advice. However, the biggest thing that bugs me about link-building advice is this: a lot of it pretends to offer guarantees. People talk about how to Penguin-proof sites, how to avoid being manually penalized and so on. As an extremely paranoid link builder who has seen many examples of unfairness online, I don’t believe there are any guarantees, and below you’ll see why that is. 1. No link is risk-free How many types of links have previously been acceptable, only to eventually be written into Google’s guidelines as being a link scheme or some other violation? For example, theoretically, a nofollowed link should be risk-free. Would I bet on it? Nope. And honestly, who has a profile full of only nofollowed links? That would look very strange, no? What’s going to happen Search Engine Land Source

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Compare 13 marketing automation platform providers

Virtually every marketing automation platform provides three core capabilities: email marketing, website visitor tracking and a central marketing database. From there, vendors begin to differentiate by providing additional tools — which may be included in the base price or be premium priced — that offer advanced functionality. B2B Marketing Automation Platforms: A Marketer’s Guide examines the market for marketing automation platforms and the considerations involved in implementation. This 49-page Marketing Land report includes: who the leading players are in B2B marketing automation platforms; what you should look for in a marketing automation solution; and what trends are driving the adoption of marketing automation platforms. Also included in the report are profiles of 13 leading B2B marketing automation platform vendors, pricing charts, capabilities comparisons and recommended steps for evaluating and purchasing. Visit Digital Marketing Depot to download your copy. The post Compare 13 marketing automation platform providers appeared first on Search Engine Land. Search Engine Land Source

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Web Design Trends 2016 – Grid Layouts

Web Design Trends 2016 – Grid Layouts Grid layouts are a very useful layout style in web design. They help to organize content in an easy to understand and useful manner. ——————– Code The Web Community: http://ift.tt/2eJD1rF MY CHANNELS: https://www.youtube.com/c/Mogulvate FOLLOW CODE THE WEB: http://ift.tt/29HhU8M HERE’S WHAT I USE: Website Builders http://ift.tt/2cnMtPG Hosting http://ift.tt/2chunlX

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Google SEO for Dummies

Google SEO for Dummies Google SEO For Dummies, Deadbeats, and Beginners! In this video, I reveal “The Magic 3” web properties you can use to leverage into better search engine rankings in very little time. Google puts special weight to 3 specific web 2.0 properties, and I show you how to leverage them in this video. Learn exactly what you need to know about external search engine optimization here. Alright so Google SEO in a nutshell is as follows: 1) Create good content. Without this, you might as well forget all your SEO efforts as they will be a complete waste in the end. Now what I define as “quality content” is stuff created specifically with the end user in mind. When you create videos and blog posts that your targeted audience is genuinely interested in, this will increase the time they spend consuming your content. Google LOVES this, and will rank your website accordingly. My general rule of thumb is to create content that I personally would spend my own time consuming. 2) A few backlinks from highly targeted, relevant content outweigh HUNDREDS of low quality backlinks. 3) 3 Web properties that I spent effort into building up are Tumblr, WordPress.com, and Weebly mini-sites. 4) I usually always work my YouTube channel and blog into the equation by mixing up links and video embeds on their respective content on my web 2.0 mini sites. All in all, this video shows you exactly how to rank in Google even if you’re a complete beginner. Keep things simple. Deliver good stuff, and the results typically follow. Remember: never try to “game” Google. They are incredibly smart at filtering out tricks. Give them exactly what they want, and they will reward you for years to come. I hope you enjoyed this video. Like me on Facebook: http://ift.tt/2egMrMI Subscribe to me on YouTube: http://www.youtube.com/DeadbeatSuperAffiliate

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Google to add presidential, senatorial & congressional election results directly in search

In addition to posting an Election Day reminder doodle and offering up an interactive tool that helps voters find polling locations, Google will be delivering real-time election results directly in search after the polls close tomorrow. “Starting when the polls close on Election Day, you will be able to find US election results integrated right into your Google searches in over 30 languages around the world,” writes Google Search VP of Engineering Shashi Thakur, in a blog post shared on the Official Google Blog, Google’s Politics and Elections Blog and the official YouTube Blog. Google says searchers will be able to find results for the presidential, senatorial, congressional and gubernatorial races, along with results for state-level referendums and ballot propositions. (While Google did not name a specific query that would surface results, the animated GIF included “election results” as the search term.) According to the blog post, YouTube will also be airing live election coverage starting at 7:00 p.m. ET Search Engine Land Source

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[Reminder] Live webcast: It’s Not Too Late! Maximize Your Google Shopping in Time for the Holidays

Whether you’re a beginner or a paid search pro, it’s not too late to improve your Google Shopping campaigns in time for the holidays. Join us for this November 10 webcast and learn how to optimize for search success with Google Shopping ads. Our expert panel will discuss: how to create “quick wins” in your Shopping account; how to combine paid search with Shopping campaigns for better results; more effective use of product pricing in your Shopping strategy; and more. Register today for “It’s Not Too Late! Maximize Your Google Shopping in Time for the Holidays,” produced by Digital Marketing Depot and sponsored by Crealytics. The post [Reminder] Live webcast: It’s Not Too Late! Maximize Your Google Shopping in Time for the Holidays appeared first on Search Engine Land. Search Engine Land Source

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For e-commerce success: SEO > aesthetics

The world of e-commerce optimization is vast and complex, and it demands a particular level of attention in order to function and perform correctly. Over the last 10 years, I have had the opportunity to manage a variety of enterprise-level e-commerce websites that offer everything from athletic gear to office supplies. Regardless of the intended audience, most e-commerce sites suffer from similar optimization issues. These issues prevent them from maximizing their exposure to qualified traffic and the related revenue. Usually, these problems are connected to how business stakeholders approach the development of their e-commerce platform, placing user experience and aesthetics over search engine optimization (SEO). When brands focus on building e-commerce environments that are attractive and functional but ignore or forget about SEO, they immediately lose opportunities to attract and convert new customers from organic channels. The good news is that by adhering to the following e-commerce optimization recommendations, you can create an environment that is functional and attractive and introduces your brand Search Engine Land Source

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Search Engine Optimization Tips ($100k In Affiliate Commissions)

Search Engine Optimization Tips (0k In Affiliate Commissions) In this video I teach a 100% Google friendly SEO tips that I used to generate over 0,000 in affiliate commissions for my online business. If you’re serious about increasing your search engine rankings in Google, the tips I reveal in this video are exactly what you need to do.

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Google begins mobile-first indexing, using mobile content for all search rankings

Kashin / Shutterstock.com Google has begun testing its mobile-first index, which will primarily look at the mobile version of your website for its ranking signals and fall back on the desktop version when there is no mobile version. We expected this was coming and even heard about it over a year ago, but this is the first time Google has posted details about the mobile-first index on their own blog. Most of Google searches are mobile, but Google’s index is desktop Google explained that it sees more mobile searches than desktop searches on a daily basis. But when Google looks to evaluate a page’s ranking in Google, it currently looks at the desktop version of the site — an issue we pointed out over a year ago. To fix this, Google will look at the content, links and structured data of the mobile version of your site if one is available. Google wrote: To make our results more useful, we’ve begun experiments to Search Engine Land Source

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Get the most from your social media campaigns this holiday shopping season

How can social media help your business capitalize on the holiday season and see a major revenue bump? In this white paper, G/O Digital has laid out the best social media insights to allow for complete optimization of your holiday marketing campaign. You’ll learn: how shoppers engage with content on Facebook, Instagram and Twitter; which tactics work best for each social channel and why; and how deals and promotions through social media can elevate your business. Visit Digital Marketing Depot to download your copy. The post Get the most from your social media campaigns this holiday shopping season appeared first on Search Engine Land. Search Engine Land Source

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SearchCap: Google mobile index, back to top button & a Doodle

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google begins mobile-first indexing, using mobile content for all search rankingsNov 4, 2016 by Barry Schwartz While called an ‘experiment,’ it’s actually the first move in Google’s planned shift to looking primarily at mobile content, rather than desktop, when deciding how to rank results. Meet a Landy Award winner: Noble Studios drives traffic to Tahoe South to win Best SEO Initiative for Small BusinessNov 4, 2016 by Amy Gesenhues Noble Studios introduced a new approach to blogging and content creation for Tahoe South that resulted in a 134% increase in mobile site traffic. Successful SEO programs require content that supports the entire buy cycleNov 4, 2016 by Joe Goers Columnist Joe Goers argues that many websites are focusing too much on the bottom of the funnel — to the detriment of their SEO success. Search in Pics: SEO Halloween, Google Search Engine Land Source

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Web design & web development – What’s the difference? | CharliMarieTV

Web design & web development – What’s the difference? | CharliMarieTV There is often confusion around what exactly web design and development are and that they’re two separate roles. Find out why in this video! Please remember to subscribe http://bit.ly/1aE5UOT Not all web designers know how to build the sites they design, and not all web developers know how to design sites well in order to build them; and that’s okay! While some people are able to do both, they are different skillsets, and each is a perfectly valid and important role on its own. I hope this video helps to demystify the difference between them, and explains why it’s okay to focus only on one. Want more on this topic? Check out this episode of my podcast, it’s titled ‘Should designer’s learn to code’: http://ift.tt/2f2eE8W ———————————————– // ENJOY MY VIDEOS? My videos no longer have pre-roll ads because I think ads are annoying. That means you don’t have to sit through ads, and it also means I don’t earn anything from the content I put on YouTube. If you want to support me and my channel the best thing you can do is order something from my online store! I make t-shirts and printed products and you’re bound to find something you like Check it out at: http://ift.tt/1T7i9F5 ———————————————– // ABOUT ME Hello there! I’m Charli and I’m a web and graphic designer from New Zealand currently living in London and posting videos every Saturday about design, fashion/beauty and DIYs and vlogs every Tuesday here on CharliMarieTV. Please subscribe and say hi in the comments so we can be friends ———————————————– // MORE Blog: http://ift.tt/1ykd6eg Online apparel store: http://ift.tt/1xBlaUN Design portfolio: http://ift.tt/1UUlpbD Podcast: http://designlife.fm // SOCIAL Twitter: https://twitter.com/charliprangley Instagram: http://ift.tt/1PoUqkV Facebook: http://ift.tt/1ykd6uy Snapchat: charlimarietv My sister SmayJay’s channel: http://www.youtube.com/frangisamme ———————————————– // MUSIC YouTube Audio Library

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Amazon SEO Tool – How To Optimize Your Amazon Product Pages For Keywords

Amazon SEO Tool – How To Optimize Your Amazon Product Pages For Keywords http://ift.tt/1rg7wVE We just released our new on page SEO tool for Amazon product listings. No more guessing how to optimize your Amazon product page for keywords. With our new On Page Amazon seo tool, you can now easily see how to fully optimize your Amazon product pages and listings for your targeted keywords. Visit our dedicated page for this feature at: http://ift.tt/1O5xEJP

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Study shows Google’s Possum update changed 64% of local SERPs

In the local SEO community, Google’s recent Possum update was a very big deal. To those of us who regularly track the search results for local businesses, it was obvious there were massive changes on September 1. The SEO community as a whole has been relatively quiet about this huge update, and I believe this is because this update primarily impacted the Local/Maps search results and not organic. SERP trackers like MozCast and Algoroo do a fabulous job of tracking changes in the search results, but this algorithm update didn’t seem to make any massive impact in the charts. I believe that is because local queries that trigger a 3-pack are only a fraction of what these programs track. In all likelihood, the majority of the SERPs they track would not contain a 3-pack — and therefore, big changes in the 3-pack wouldn’t necessarily show on the radar. I wanted to know exactly how much of a shake-up this algorithm was when it came to Search Engine Land Source

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Introducing Open Garden

A new movement in marketing is growing — and you’re probably starting to hear about it in the media, at events and in the boardroom. Open Garden is a blueprint for a marketing and advertising ecosystem that’s connected at the data layer. It’s a simple, transformative idea. By building your own Open Garden, you can bring together your fragmented platforms, partners, applications and channels. Then you’ll be in a position to deliver personalized omnichannel experiences your customers might just shed tears for. But here’s the all-important part: building an Open Garden means you no longer have to cede control of your data to any vendor or limit your reach to any channel or application. You control and manage the data, too — using it to drive better-informed analysis and more contextual, successful interactions in every channel. Read the Definitive Guide to Open Gardens. What’s inside? The market realities driving the Open Garden movement The business outcomes Open Garden can drive The business challenges Search Engine Land Source

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Expanded text ads that kick butt

Expanded text ads (ETAs) in AdWords are here, and we’ve had some real success with them thus far. In this article, I’ll talk about what we’ve seen in testing and what is working for us with ETAs. I’ll also cover some pointers on elements you can include to make ads more effective and compelling to online searchers. Note: Advertisers will no longer by able to create or edit standard text ads as of January 31, 2017, meaning that you should be fully transitioned to expanded text ads by then. It’s not too late, and there’s time to get things sorted. Expanded text ads — what’s been working We’ve done a fair bit of testing, and we’ve determined a few major takeaways in our initial ETA tests: 1. Longer text ads convert better We didn’t take Google’s word for it, so we’ve been testing shorter copy (using standard text ads) vs. longer copy (using the ETA format), and the longer copy has been converting better. My theory is that Search Engine Land Source

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Search Engine Working in Hindi – Part 2

Search Engine Working in Hindi – Part 2 http://ift.tt/1xW8ry0 To start learning about Search Engine Optimization (SEO) you should know about how search engines actually work and what are their clause? What is Search Engine Search Engine + Optimization = Search Engine Optimization * Search Engine is a software system that is designed to search an information on the World Wide Web. * Google, Yahoo, Bing are most used search engines. * An Estimated 70% to 80% internet user use Google as Search Engine and 30% to 20% internet user use other Search Engines. Follow Us On : Facebook : http://ift.tt/1wSTQ8L Linked in : http://ift.tt/2etO7Bm Google+ : http://ift.tt/2ePo0lj YouTube : https://www.youtube.com/c/wscubetechjodhpur Twitter : https://twitter.com/wscube

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5 ingredients for writing the perfect expanded text ad

If Google’s expanded text ads (ETAs) are supposed to perform better than standard text ads, why did Google delay the sunset for creating legacy ads from late October 2016 to the end of January 2017? A recent conversation I had with a Google product manager explained it pretty well. To start: quality matters. When expanded text ads are well-optimized, they outperform legacy ads; however, standard ads have had years to go through numerous optimizations, and in some cases, a brand-new ETA may not immediately outperform. The date was moved back to give people more time to experiment with their expanded text ads. The extra time is important so people have the time to test and iterate ads, while also giving holiday optimizations their proper due. At Optmyzr, we were curious what characteristics great-performing ETAs have in common, so we looked at 700 accounts, 1.2 million ads and over one billion impressions. I presented our findings at the MarketingFestival event last week in the Czech Search Engine Land Source

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Yext Reviews product is pre-optimized for Schema, balances reviews across sites

Yext, which has been primarily known for digital presence and listings management, is entering the relatively crowded reviews arena. The company is introducing a product called Yext Reviews, which it characterizes as “a comprehensive review management solution designed to help businesses monitor, engage, generate, publish and analyze their location reviews.” As indicated, it offers review monitoring, generation, response capabilities and distribution. There are also review-based analytics and insights. Denny’s is an example customer that is using the Yext Reviews product (this page is hosted by Yext). Customer reviews can be solicited via email, SMS or in-app based on visits and purchases (depending on the customer and its data). Yext also promotes the fact that reviews published to the customer’s own site/app are “pre-optimized Schema.org widgets so stars appear in your organic search results.” A unique and interesting feature of the product is “review balancing.” When a consumer is asked to write a review, an algorithm “dynamically chooses the most impactful Search Engine Land Source

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