Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Partner Program expands to agencies and technology partners, rolling out to more marketsNov 15, 2016 by Ginny Marvin Customers that meet certain engagement criteria can become eligible for program benefits. Web giants Google and Facebook seek to cut off revenues from fake news sitesNov 15, 2016 by Greg Sterling These ad policy changes don’t guarantee fake news won’t continue showing up in the Facebook News Feed or Google search results. 5 steps to optimizing your site for Google’s mobile-first indexNov 15, 2016 by Ryan Shelley Now that Google is officially testing a mobile-first index, columnist Ryan Shelley believes it’s well past time to get aboard the mobile-friendly train. Here, he provides some tips to get you started. Why link outreach teams have the most difficult job in the agencyNov 15, 2016 by Ian Bowden Good outreach is crucial to link Search Engine Land Source
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