Yext Reviews product is pre-optimized for Schema, balances reviews across sites

Yext, which has been primarily known for digital presence and listings management, is entering the relatively crowded reviews arena. The company is introducing a product called Yext Reviews, which it characterizes as “a comprehensive review management solution designed to help businesses monitor, engage, generate, publish and analyze their location reviews.” As indicated, it offers review monitoring, generation, response capabilities and distribution. There are also review-based analytics and insights. Denny’s is an example customer that is using the Yext Reviews product (this page is hosted by Yext). Customer reviews can be solicited via email, SMS or in-app based on visits and purchases (depending on the customer and its data). Yext also promotes the fact that reviews published to the customer’s own site/app are “pre-optimized Schema.org widgets so stars appear in your organic search results.” A unique and interesting feature of the product is “review balancing.” When a consumer is asked to write a review, an algorithm “dynamically chooses the most impactful Search Engine Land Source

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