Opinion: Google is biased toward reputation-damaging content

If you or your company have seen something that harms your reputation abruptly appear in Google’s search results, you may be wondering how and why something negative could appear so fast — and how it gained against longer-established materials. It’s pretty simple, though: Google’s algorithm likes it better. Let me explain. First of all, Google has worked very hard to interpret user intent when searches are conducted. It’s not easy to fathom what people may be seeking when they submit a keyword or a keyword phrase. When someone searches for “pizza,” for instance, Google may assume that most of the time people are seeking local pizza providers, so it provides Map search results of local pizza restaurants, personalized to the locality of the searcher. But it also provides links to pages from nationwide pizza websites that deliver, as well as lists of top area pizza places, the Wikipedia article for “pizza,” and more. Since Google cannot always divine a specific intention when Search Engine Land Source

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