Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing local search update highlights business holiday hours in local listings Nov 28, 2016 by Amy Gesenhues Local listings display accurate holiday hours in real time. SEO without SERPs is here with Google Assistant, Home and Amazon Echo. Here’s how to survive. Nov 28, 2016 by Bryson Meunier Columnist Bryson Meunier discusses how the rise of digital assistants will impact how search engine optimization is performed. Are you doing attribution wrong? Nov 28, 2016 by Digital Marketing Depot Nothing is more top-of-mind for marketers than attribution. It’s a complex topic, and there are lots of questions. This guide from AdRoll examines the history of attribution models and dives deep into platform data, third-party research and advertiser survey data to make the case for marketers to adopt a blended attribution model. PPC buyer beware: 3 seedy tactics agencies or consultants use to scare you into Search Engine Land Source
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