Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Meet a Landy Award winner: For its work with Scotts Miracle Gro, Acronym wins Best Overall Enterprise SEM InitiativeNov 11, 2016 by Greg Finn This year’s Best Overall Enterprise SEM Initiative Landy field was a competitive one. The winner needed to utilize best in class tactics & initiatives, various platforms & tools, and of course improve visability and/or convert new customer on major search platforms and earn a positive return on investment. When the dust settled in the judges room […] How to avoid an outbound link penalty from GoogleNov 11, 2016 by Tony Edward We’ve all heard of unnatural link penalties from having a spammy backlink profile, but columnist Tony Edward notes that your site’s outbound links need to be monitored as well. Meet a Landy Award winner: Wolfgang Digital integrates search and TV into a cross-channel campaign Search Engine Land Source
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