Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google begins mobile-first indexing, using mobile content for all search rankingsNov 4, 2016 by Barry Schwartz While called an ‘experiment,’ it’s actually the first move in Google’s planned shift to looking primarily at mobile content, rather than desktop, when deciding how to rank results. Meet a Landy Award winner: Noble Studios drives traffic to Tahoe South to win Best SEO Initiative for Small BusinessNov 4, 2016 by Amy Gesenhues Noble Studios introduced a new approach to blogging and content creation for Tahoe South that resulted in a 134% increase in mobile site traffic. Successful SEO programs require content that supports the entire buy cycleNov 4, 2016 by Joe Goers Columnist Joe Goers argues that many websites are focusing too much on the bottom of the funnel — to the detriment of their SEO success. Search in Pics: SEO Halloween, Google Search Engine Land Source
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