SearchCap: Google Search Console updates, paid search bids & conversion rates

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The Google Search Console is undergoing infrastructure updatesNov 10, 2016 by Barry Schwartz Due to the infrastructure updates, some of the Google Search Console reports may be wrong or buggy. Boost your conversion rate by 45% today… no, really!Nov 10, 2016 by Jacob Baadsgaard Columnist Jacob Baadsgaard makes the case that proper conversion tracking in your AdWords accounts can provide better and more helpful insights for optimizing your campaigns. Coaxing smarter paid search bidding decisions out of sparse conversion dataNov 10, 2016 by Mark Ballard Columnist Mark Ballard explains how we can use statistics to supplement our conversion data and intuition when deciding on keyword-level bids in AdWords. Choosing the right local marketing automation software for your businessNov 9, 2016 by Digital Marketing Depot Managing online citations, claimed and unclaimed listings, landing pages, reviews and ratings and data feeds for hundreds or Search Engine Land Source

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