Expanded text ads that kick butt

Expanded text ads (ETAs) in AdWords are here, and we’ve had some real success with them thus far. In this article, I’ll talk about what we’ve seen in testing and what is working for us with ETAs. I’ll also cover some pointers on elements you can include to make ads more effective and compelling to online searchers. Note: Advertisers will no longer by able to create or edit standard text ads as of January 31, 2017, meaning that you should be fully transitioned to expanded text ads by then. It’s not too late, and there’s time to get things sorted. Expanded text ads — what’s been working We’ve done a fair bit of testing, and we’ve determined a few major takeaways in our initial ETA tests: 1. Longer text ads convert better We didn’t take Google’s word for it, so we’ve been testing shorter copy (using standard text ads) vs. longer copy (using the ETA format), and the longer copy has been converting better. My theory is that Search Engine Land Source

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