Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Why Google might not be able to stop “fake news”Nov 22, 2016 by Danny Sullivan Google says it wants to prevent fake news from spreading, but the search giant has serious challenges in actually curbing it. Google is testing images in Sitelink extensionsNov 22, 2016 by Ginny Marvin Spotted on mobile, the extensions display in a swipeable carousel. US Presidential election data: searcher intent vs. demographic pollingNov 22, 2016 by Brian Ussery Politics aside, data from the 2016 US Presidential election illustrates that intent-driven search data “trumps” demographics-based polling data. Link building is (specialized) marketingNov 22, 2016 by Andrew Dennis Columnist Andrew Dennis explains how link building is built on the same fundamental principles as effective marketing: thorough research, strategic promotion, carefully crafted messaging and sustained effort. Google adds Store Visits data to AdWords distance & location reports ahead of Black FridayNov 22, Search Engine Land Source
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