New take on Showcase Shopping ads? Categories of used items showing for retailer outlet queries

A strange thing happened just now when I was searching to find out whether the promotions extension Google is testing is also showing on mobile (it is). I came across an example of what appears to be a Showcase Shopping ad for the first time in the wild. When Google introduced Showcase ads, the idea was to spotlight retailer collections on broad, non-brand search queries like “summer dresses.” One of the odd things about what I found today is that these examples are all showing on retailer brand terms, not broad, non-brand queries. This format appeared on brand+outlet queries: “talbots outlet,” “banana republic outlet” and “ann taylor outlet.” When I first saw the Shopping result on the Talbots query, I assumed the ads linked to a Shopping page featuring the items shown in the ads, among other items in the category sold by Talbots itself. But then I saw the results for “banana republic outlet” and “ann taylor outlet” featuring used items in Search Engine Land Source

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