Search Engine Optimization | Content Marketing | SEO Tool Store Backlinks – A Creative Approach. SEO-Tool-Store.com has over 100 tools you can use to promote your business. Social Bookmarking, Directory Submissions, Article & Video Distribution SEO Services you control. No contracts.
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Videos and YouTube continue to be powerful for SEO and Online Marketing in 2016. Videos are the most engaging form of content. Google knows this. That is why they bought YouTube and continue to believe in it. YouTube is also the 2nd biggest search engine (more searches than Yahoo and Bing). Submit a Discovery Form […] Dallas SEO Geek source article
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Bing Ads rolled out callout and review extensions last week. The new ad extensions are available in all Bing Ads markets, with the exceptions of Hong Kong and Taiwan. The ad shown above features both of these new extensions. Callout extensions Advertisers can add up to 20 callouts in their campaigns and ad groups and must have a minimum of two callout extensions for them to display. One thing to note: Bing says the format in which callouts show can vary. In the ad above, there are actually two lines of callout extensions showing — one with dot separators (starts with “Free Cancellation”) and one with dash separators (starts with “The 20 best hotels in Chicago, IL”). Review extensions Reviews for review extensions must come from “reliable, well-established and trusted sources.” The review must appear on the review landing page — and advertisers are not charged for clicks on those links. The reviews can be paraphrased, but they must accurately represent the original review. The Search Engine Land Source
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d8nn / Shutterstock.com Whenever people talk about mobile search, one of the first things that always comes to mind is location, location, location. Since mobile phones are… well, mobile, these devices open up opportunities to target consumers who may otherwise have been hard to reach. Proximity According to a Consumer Barometer Survey, 82 percent of smartphone users utilize search engines to look for a local business. This is evidenced by the growing number of searches containing “near me,” as shown in the graph below. According to Google’s internal data, 88 percent of “near me” searches happen on a mobile phone. Because of this, there’s an opportunity to leverage mobile phones to bring people in-store. Consider setting up campaigns with a hyper-targeted radius around brick-and-mortar locations and bidding up the mobile modifiers. You can also use a lot of different lists to be more specific about exactly who you might want to bid on (e.g., email subscribers, previous purchasers) or just to bid higher Search Engine Land Source
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Maximizing your mobile impact Apr 29, 2016 by Amy Bishop Search marketers, are you prepared for a mobile world? Columnist Amy Bishop discusses trends and opportunities to help guide your optimization effort and make the most of your mobile experience. Callout and Review extensions now available in Bing Ads Apr 29, 2016 by Ginny Marvin Advertisers can add the extensions at the campaign and ad group levels. The #1 reason why position #1 doesn’t matter Apr 29, 2016 by Rachel Lindteigen As the layout of search engine results pages continues to change and evolve, columnist Rachel Lindteigen notes that being the top result may not be as important as it used to be. Why SEOs should not ignore Bing Webmaster Tools Apr 29, 2016 by Tony Edward Most of us have used Google Search Console, but many SEOs ignore Bing Webmaster Tools. Columnist Tony Edward argues Search Engine Land Source
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SEO For Beginners 2016 – How to Rank High In Google? SEO (Search Engine Optimization) tutorial for beginners. In this video, you will learn all the necessary SEO techniques to rank your websites high in Google search engine. All the training is provided in a step-by-step newbie friendly way. An ideal guide for anyone who is new to the web and doesn’t want to spend countless hours jumping from one website to another trying to find the right SEO information! I will explain all the necessary basics by optimizing my website, and through informative slides so you can also do same at home. What Is SEO? Search Engine Optimization consists on the process of optimizing your websites pages so they can better rank on Google SERP (Search Engine Results Page) for the keywords you’re targeting. Why Should You SEO? If you’re looking to get free, highly interested visitors to your website from the search engines then you must learn how to SEO. Besides, if you love the smell of money in the morning then there’s no better way! What Is a Keyword? A keyword or search phrase is anything you type in Google’s search box so you can find more information about a specific topic in the listing of relevant websites they provide. How to Rank High On Google? Over the years, a lot of factors have changed when it comes to SEO. Google is far more strict in the content they rank high in their search engine. Besides, you can no longer achieve good results in a matter of few months with a new website. For this reason, SEO is a long-term investment in the traffic you get to your website. Yet, there are a few key elements that will make you succeed online, and have a website, which will stand the test of times these are: – Always provide high-quality and relevant content – Constantly think about user experience – Initially, build your brand in social media networks If you build your website around these ideas, you will most certainly make Google love your website and get their heavenly blessing of ranking well on their search engine and receiving tones of traffic. SEO is also divided in two parts and I’ll give you tips so you can perform well on both. This includes: On-Page SEO? Everything you must do insides your website so you can improve its visility in the search engines, such as: – Optimizing Meta Titles, URL extension, Image Alt, etc. Off-Page SEO? Everything you must do outside your website so you can achieve better results in Google, including: – Marketing your website in social media networks, forums, blogs and much more… ——————————————————————————————- Video Time-Stamp Introduction – 0:00 What’s SEO – 0:57 Search Engine Works – 4:29 On-Page SEO changes – 7:28 Responsive Theme – 9:49 Uploading Time – 11:27 Install WP Super Cache – 15:35 Install Yoast SEO – 16:32 Optimize Homepage – 17:12 XML Sitemap – 20:47 Post Optimization – 22:38 Meta Title – […]
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Maps now with keyboard based navigation controls Apr 28, 2016 by Barry Schwartz Pan, zoom and find businesses on Google Maps without touching your mouse. How to help your sales team close more paid search leads Apr 28, 2016 by Jacob Baadsgaard Acquiring tons of leads through paid search is great, but columnist Jacob Baadsgaard cautions that your sales team’s ability to convert those leads can make or break your campaign ROI. Learn how to improve conversions from your PPC leads. Google Shopping ads so hot right now: the meteoric rise of PLAs Apr 28, 2016 by Andy Taylor For retailers, Product Listing Ads are the height of fashion! Columnist Andy Taylor explores the growth of this ad format and discusses how search advertisers can take advantage of this trend. Is your brand prepared for voice search? 3 steps to get the conversation Search Engine Land Source
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With a pledge to bring “humanity” back to search, Jelly has relaunched. The Q&A app, or social-search engine if you prefer, originally launched in 2014 and met with limited adoption. Following a refresh and work under the hood, the site/app has returned and is being reintroduced. The simple idea that resides at the heart of Jelly, as well as many similar efforts that came before, is the notion that people can do a better job of answering questions than a search engine. Despite the logic and coherence of this thesis, nobody has yet pulled it off. That includes a long list of companies and startups, including: Yahoo Answers, Answers.com, Askville (Amazon), ChaCha, Facebook Questions, Keen, Rewarder, Quora and Vark (bought by Google). Jelly founder (and Twitter co-founder) Biz Stone sees Jelly as the marriage of technology and human altruism. He also believes that Jelly can be more efficient than search: The average person likely has several if not a dozen Search Engine Land Source
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Sorry, Google. You, Firefox, Opera and anyone else with a web browser that competes with Microsoft’s Edge will no longer be able to work within Microsoft’s Cortana digital assistant in Windows 10. Microsoft buried the news today in a blog post about Cortana’s personalization of search results. It gave a few examples of how Cortana already integrates into Edge and Bing — nothing new, as far as I can tell, despite the blog post’s “Delivering Personalized Search Experiences in Windows 10 through Cortana” headline. Instead, talking about Cortana personalization is really a set-up for the actual news, euphametically put under a sub-headline of “Protecting the Integrated Search Experience in Windows 10.” Cortana: Now for Edge only In that section, Microsoft explains that apparently some software programs are somehow “circumvent the design” of Windows to redirect to other search engines “not designed” to work with Cortana. Here’s the key section: Unfortunately, as Windows 10 has grown in adoption and usage, we have seen some Search Engine Land Source
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Seo Tutorial – Search Engine Optimization Training Course Urdu Hindi Tutorial Part 02 hey guys i m gonna show in this tutorial Seo Tutorial – Search Engine Optimization Training Course Urdu Hindi Tutorial Part 01 here is all learn seo step by step free videos tutorial in urdu/hindi total seo training course is learning seo from the experts and all seo tutorial 2016 no need more question example how to learn seo at home seo tutorial for biginners 2015/2016 how to learn seo step by step free i want to learn seo learn seo online how can i learn seo work google seo tutorial how to study seo best way to learn seo how long does it take to learn seo Please Like And Subscribe My Channel And Share My Videos More Info Here My Youtube Channel Sarwar Bobby https://www.youtube.com/channel/UCMuB9k8OtYbD1NWyrey3ORg MyGoogle Plus http://ift.tt/1WE0vxF My Blog Here http://ift.tt/1SRRzPl My Twittter Account https://twitter.com/newsarwarbobby My Facebook Group Here http://ift.tt/1WE0ycK My FaceBook Page http://ift.tt/1SRRDhO My Tumbler Account Here http://ift.tt/1WE0vxH My Pinterest Account Here http://ift.tt/1SRRDhQ My Linkedin Account Here http://ift.tt/1WE0vxJ Hash-Tag-for-robots-not-for-humans: #WhatisSEO #SEO2016 #2016SEOfactors #Howto #Complete #SEOTutorial #Search #Engine #Optimization #Urdu/Hindi #Tutorial #Free #NewTraing #FreeSeoTraining #SeoTrainingCourses #LearnSeo #VideosSeo #SearchEngineOptimization #SeoTutorial http://ift.tt/1SRRzPn
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Photoshop Webdesign – Booking Travel Site [ Free PSD] Salut , un speed art réalisé pour un concept de site de voyage , réalisé en environ 3 Heures. Vous pouvez retrouver le projet en full qualité ici et télécharger le psd : http://ift.tt/1QBYScw N’hésitez pas à laisser un avis. Hi Everyone , it’s a concept webdesign of a booking travel website , you can find the full quality project here and download the psd : http://ift.tt/1QBYScw Please tell me what you thought about it !
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SMX Advanced offers you several digital marketing “master class” workshops to sharpen your skills on specific search marketing topics. Register for a pre-conference workshop today and get a full day of in-depth learnings in SEO, PPC, international search, in-house search or local search — all taught by real-life search marketing ninjas! This year’s topics include: SEO Training: Changing search ranking algorithms and the continued evolution of universal, personalized and semantic search will keep you on your toes and your ranking in flux. Renowned SEO veteran Bruce Clay provides an insider look into fundamental and advanced techniques that will help improve your site, rankings and visibility. Advanced AdWords Training: Paid search optimization hasn’t reached a stalemate! Boost your PPC campaigns with best practices and advanced strategies, taught by AdWords expert Brad Geddes. Learn all the latest strategies and concepts in keyword research, writing compelling ad copy, targeting methods and landing page testing to ensure your PPC campaigns are running efficiently. International Search Summit Search Engine Land Source
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Let’s face it, shopping feeds are a pain. Such a pain that an entire cottage industry has sprung up to help retailers with the nuisance of product feed formatting and management. On Tuesday, Google released Feed Rules to make it a little easier for those advertisers and retailers managing Google Shopping feeds on their own to get feed data formatted correctly. “You can export and submit your product data in your own format, and use different rules to transform it into product attributes and values that follow the Google Shopping feed specification, directly in Merchant Center,” Sven Herschel, product manager for Google Shopping, explained in a blog post. From the new Feed rules tab in Merchant Center, you can now set rules to change column headers and values used in your product data to match those used by Google — e.g., “for women” to “female” as shown in the screenshot from Google below. Additionally, you can add missing attributes by setting rules that can Search Engine Land Source
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google adds Merchant Center Feed Rules to make formatting shopping feeds easierApr 27, 2016 by Ginny Marvin A self-service tool to fix errors, add custom labels and more right in Merchant Center. Searching for searchers: Audiences are the new keywordsApr 27, 2016 by Christi Olson As we continue to shift towards audience-centric marketing, columnist Christi Olson of Bing notes that we can create more effective remarketing campaigns by asking the right questions about our searchers. Copyright bully Getty Images complains to EU that Google coerced it into image searchApr 27, 2016 by Greg Sterling Company says high-res image search results have harmed traffic and revenues. Trend observation: branded PPC ads getting more expensiveApr 27, 2016 by Thomas Stern Have you noticed your brand CPCs increasingly lately? It’s not just you. Columnist Thomas Stern shares data which suggest that branded terms have Search Engine Land Source
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Back in August 2013, Google launched a feature named in-depth articles in their search results after a couple of months of testing. Since then, it really only had one major change in terms of how it appeared in the search results. Seventeen days ago, in-depth articles completely dropped out of the Google search results. During that time, we emailed Google several times for an explanation and have not heard back. Today, the in-depth articles are back in the search results, leading us to believe that this was an unexpected bug or outage with this feature. The Mozcast features tool tracked the loss of in-depth articles in the Google search results over time. As you can see, they disappeared on April 9 and returned today, April 26: From time to time, Google does have random bugs with their search results, but this outage seemed unusually long. The post Google brings back in-depth articles to search results after 17-day outage appeared first on Search Search Engine Land Source
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Google has added a new feature to allow webmasters to unsubscribe from certain email notifications they get from the Google Search Console. Google announced the new feature on Google+, saying, “We’ve added a new feature to help you tailor the type of messages you receive.” Here is a screen shot of the check box for “enable email notifications,” and then the option to “mute” or “unmute” specific notifications: Google said: When you receive a message you’d like to disable, click “Unsubscribe from this type of message” in the footer of the email. Messages you’ve disabled will be listed in your Search Console preferences page — just like on the screenshot. You can re-enable messages from there, as well. More details can be found in the Google help documents. The post Google Search Console now lets you unsubscribe from some email notifications appeared first on Search Engine Land. Search Engine Land Source
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Search Console now lets you unsubscribe from some email notifications Apr 26, 2016 by Barry Schwartz Finally, after much feedback from webmasters, they can now unsubscribe and mute email notifications from the Google search console. Google brings back in-depth articles to search results after 17-day outage Apr 26, 2016 by Barry Schwartz Google seems to have fixed a bug with their search results interface, bringing back the “in-depth articles” section for some queries. In new test for Google text ads, headlines are expanded without sacrificing ad copy Apr 26, 2016 by Ginny Marvin With right-side text ads gone, Google is testing a new, longer look for text ads that can display across devices in any ad position. Dynamic remarketing: not just for retailers anymore Apr 26, 2016 by Laura Collins Think dynamic remarketing is only for retailers? Think again! Columnist Laura Collins explains how non-retailers Search Engine Land Source
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Seo tutorial in Hindi video Part – 1 On Page Keyword Seo tutorial in Hindi Video of complete on page optimization and keyword research technique to find right keyword with long tail so it can be ranked very easily in search engine. FREE SEO SOFTWARE – http://ift.tt/1SyNfoI This seo tutorial in Hindi video described about what is search engine optimization and how we can do all major three steps of search engine optimization also. See the details in below video description here. 1 – Keyword Research – We do keyword research for finding best keyword with good search volume every month and related ideas to that keyword also. For the perfect keyword research we use Keyword Planner tool of Google Adwords and after login in it we submit our targeted keywords and then this tool find hundreds of keywords related to our targeted search term and we can choose the best one which has hundreds of search per month and up to 6 to 7 words long also. 2 – On Page Optimization – After finding the right keyword after doing great research we have optimize that search terms in our web pages also very easily and you can follow the steps below. A – Use keyword in title of web page B – Use keyword in H1 and H2 tag of web page. C – Use targeted keywords in first 50 to 100 words of the paragraph. D – Use focused keyword in Meta Title and Meta Description also. E – Use targeted keyword in image alt tag also. F – Use keyword in URL of the web page. G – Must apply canonical URL for every web page. H – Maintain keyword density of 2 – 3 %. I – Make your keyword Bold / Italic or underlined also. J – Inter link your web pages of your own website with different anchor text every time. K – Fast loading time of your website always good for better ranking. L – Your website must be mobile friendly or responsive. 3 – Link Building or Off page SEO Optimization It is the third important part of our seo tutorial in Hindi video here and creating of back links is the actually link building and we can do these below mentioned work for doing link building. A – Article Submission B – Guest Posting C – Info graphic Submission D – Press release submission E – Profile back links creations. Friends I hope the above mentioned guide for seo tutorial in Hindi video may be really helpful for you.
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Today’s consumers have lots of options to find local businesses, and they use them all. There’s no fixed path to purchase — customers each travel a different route through their favorite apps, media and websites to find and select where they will spend their hard-earned money. The Local Search Association (LSA) conducted its annual Local Media Tracking Study of more than 8,000 consumers in 2015 and found that consumers started their search for local information most commonly with search engines, but only by a plurality — 40 percent. The rest of consumers turned to a variety of other media as their first source, including company websites, directories, review sites, newspapers and mobile apps, as illustrated below. Source: 2015 LSA Local Media Tracking Study LSA data also reveals that consumers’ choices flatten out away from search engines as they venture deeper into the path to purchase. Typically, when consumers are ready to make a purchase, or they make one last visit to a media source, Search Engine Land Source
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There’s a deadline coming up in the wonderful world of Google Shopping. Third Door Media’s paid media reporter Ginny Marvin talked about it back in February, and you might be seeing some warnings on the Diagnostics tab in Merchant Center. Here’s the deal: If you sell a product that has a Global Trade Item Number (GTIN), you need to include that in your feed by May 16, 2016, or else those items will be disapproved. You’re probably already including some of these, as we’ve required this from 50 brands for more than six months, and many of you have been providing GTINs for most products in your feed for years. But now you need to include it for everything that’s a new brand-name product sold by multiple merchants. Like all of you, I have complicated emotions when it comes to deadlines. They help get things done, but they can also be a pain in the butt. There’s plenty of other stuff Search Engine Land Source
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google testing purple “Ad” label in MapsApr 25, 2016 by Ginny Marvin The ad label matches the advertiser’s pin on the map. Five reasons why GTIN should be your new favorite Google Shopping acronymApr 25, 2016 by Matt Lawson Global Trade Item Numbers are an often overlooked aspect of Google Shopping ads. Columnist and Googler Matt Lawson explains why you need to take them seriously. The complicated local path to purchase: 7 marketing tasks to do yourself and 7 to outsourceApr 25, 2016 by Wesley Young Consumers weave their way through more media and platforms than ever before to find local information, making marketing to them more complicated. Columnist Wesley Young recommends which marketing tasks can be DIY and which should be outsourced by local businesses. William Shakespeare Google Doodle celebrates iconic writer & England’s St. George DayApr 23, 2016 by Search Engine Land Source
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SEO Tutorial in Telugu | What is SEO | Search Engine Optimization Basics The Best SEO Training in Telugu by SEO Riyaz. What is Search Engine Optimization video Tutorial in Telugu Language. This video is all about basic SEO explained in detail about Google Search Engine.
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Google is giving William Shakespeare prime placement on its homepage today as the world celebrates the iconic writer’s birthday. According to the Google Doodle blog, today’s William Shakespeare doodle also marks St. George Day, a British holiday to celebrate the patron saint of England. Known as the dragon slayer, St. George can be spotted in the upper left corner of the doodle facing off the dragon in the top right corner. A creative tour de force, Shakespeare officially wrote 38 plays in his 52 years, some of which you can spot in today’s Doodle. Google’s Shakespeare doodle includes a collection of illustrations depicting famous scenes from a few of of the Shakespeare’s plays, including Hamlet, Macbeth, and Romeo and Juliet. The logo leads to a search for “William Shakespeare” and includes the usual sharing icon so that literature buffs can post it to their social pages. The post William Shakespeare Google Doodle celebrates iconic writer & England’s St. Search Engine Land Source
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Webmaster Studio – Search Engine Optimization Program ( SEO ) Webmaster Studio stands for the best ethical techniques of Search Engine Optimization. Our SEO experts closely observe the constantly changing search engine algorithms, to keep our Search Engine Optimization program always updated.
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It has been over a year since I’ve shot an About Me update, so I thought it was due! Because you woke up this morning thinking, “I’d LOVE to know more about the Dallas SEO Geek!” It must be your lucky day: In a nutshell, I’ve always been a math, computer, and science geek. Doing […] Dallas SEO Geek source article
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Last month, Google teased a new look for AdWords. The company has said it will be working on redesigning the user interface over the next year or so. Throughout the process, Google will be reaching out to all types of advertisers — from local businesses to large agencies — to get feedback on proposed changes. In that spirit, Search Engine Land reached out to paid search marketers to get their top wishes for the new AdWords UI. Generally, marketers we spoke to said they are pretty satisfied with the existing UI (considering how it stacks up against the UIs of newer ad platforms) but are optimistic about the update. “Overall, I’m happy with the current design, but admit it’s become unwieldy as the years have gone on and more has been added. I can’t wait to see what they come up with!” says Melissa Mackey of Gyro. Unwieldy, difficult to find what you’re looking for, confusing to set up certain types of campaigns — these were Search Engine Land Source
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Your site architecture — the way you structure and organize internal links (e.g., a link to the About Us section of your website from your main navigation) — plays a vital role in how both users and search engines are able to navigate your website, ultimately impacting your website’s rankings. Modern search engines use links to crawl the web. The crawlers used by these search engines click on each link that appears on a page — both internal links and external links — and then all the links on each subsequent page, and so on. This allows the search engines to find your pages and rank them in their indices. Search engines such as Google also use the number of links to rank query results, considering each link as a vote of importance for a page (i.e., PageRank). For this reason, the way you link the pages on your website plays a big role in how search engines crawl, understand and rank your site. Search Engine Land Source
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Improve internal linking for SEO: Calculate Internal PageRank Apr 22, 2016 by Paul Shapiro Columnist Paul Shapiro shares his method for determining what pages on your site might be seen as authoritative by search engines, based on a metric he calls “Internal PageRank.” Dear Google: Here’s a search marketers’ AdWords UI wishlist Apr 22, 2016 by Ginny Marvin With Google announcing a new AdWords user interface is in the works, Search Engine Land asked paid search marketers for their top requests. Why “near me” is critically important for multi-location businesses Apr 22, 2016 by Jason Decker As searchers become increasingly mobile, hyper-local searches are on the rise. Columnist Jason Decker believes that multi-location businesses stand to benefit the most. Search in Pics: The Queen Pegman, Google Austin bike & expense bag Apr 22, 2016 by Barry Schwartz In this week’s Search In Pictures, here are the Search Engine Land Source
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Website Design Speed Art #2: Adobe XD | WebDesign Master Website Design Speed Art Adobe XD page: http://ift.tt/1qG3yJ9 Result (Preview): http://ift.tt/1r3CjIU Adobe XD source: http://ift.tt/1qG3ybW Bootstrap 1170 XD: http://ift.tt/1r3CjIW Made With: Adobe XD (Experience Design) Subscribe: https://goo.gl/o1TVqF http://ift.tt/1hImjre https://twitter.com/agragregra
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Better in-store attribution is here Apr 21, 2016 by Mona Elesseily Closing the online-offline attribution gap is difficult, but strides have been made in recent years. Columnist Mona Elesseily discusses some of Google’s innovations in this area and how they might be expanded in the future. Google’s annual livestream of AdWords and Analytics news to be held May 24 Apr 21, 2016 by Ginny Marvin New research and product announcements will again largely revolve around mobile. Top 9 reasons Google suspends local listings Apr 21, 2016 by Joy Hawkins Has your business listing in Google been suspended? Not sure what happened? Columnist Joy Hawkins discusses the likely causes and how to address them. Call for entries: the 2016 Search Engine Land Awards Apr 21, 2016 by Search Engine Land Do you produce award-winning results in search marketing? Enter the 2016 Search Engine Land Awards (aka #TheLandys) Search Engine Land Source
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The unexpected death of music legend Prince has shocked so many around the world. Google has recognized his passing with a special purple rain “doodle,” as Google’s special logos are called. The doodle changes the colors of the Google logo to purple and is animated to look as if purple rain is falling, a tribute to Prince’s famous song. Clicking on the logo brings up Google results for “Prince Music” and shows a listing of his music: The post Google Honors Prince With Special Purple Rain Logo appeared first on Search Engine Land. Search Engine Land Source
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Earlier today the IAB released its Q4 and full year 2015 digital ad revenue report for the US market. Online ad spending last year was worth nearly $60 billion ($59.6 billion), which represented more than 20 percent growth over 2014. Below is the 2015 breakdown by ad category: Desktop-based paid search brought in 34 percent of total ad revenue or roughly $20.3 billion. This was down from 38 percent a year ago. However real dollars grew by more than $1 billion over 2014. Mobile ad revenue was approximately 35 percent of the 2015 total or $20.8 billion, a 66 percent increase from the 2014 total ($12.5 billion). Of the 2015 mobile total, 43 percent ($8.9 billion) was from paid search. The combined value of paid search on the desktop and in mobile was roughly $29.2 billion in 2015. Accordingly, the total search market represented approximately 49 percent of total digital ad revenue in 2015. By comparison, the combined value of desktop Search Engine Land Source
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Search Engine Optimization (SEO) for Small Businesses In this video, you will learn how Google and other popular engines go about ranking your website and how changes you make to its content, layout and design can boost your rankings and bring more traffic to your website. Click here for more information: http://ift.tt/1QqmJM8
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Google has made changes this week to local search results and Google Maps that will impact retailers and service providers with physical locations. Ads in Local Finder results Local SEO specialist Brian Barwig was among those who have noticed the ads appearing in the Local Finder results — reached after clicking “More places” from a local three-pack in the main Google search results. Its happening!! Ads in the Local Finder. Anyone else seeing this? @JoyanneHawkins @mblumenthal @rustybrick http://pic.twitter.com/DqFOGvBaEo — Brian Barwig (@BrianBarwig) April 19, 2016 The addition of the ads (more than one ad can display) in the Local Finder results means retailers and service providers that aren’t featured in the local three-pack have a new way of getting to the top of the results if users click through to see more listings. (It also means another haven for organic listings has been infiltrated with advertising.) The ads in the Local Finder rely on AdWords location extensions just like Google Maps, which started featuring ads that used location extensions when Google updated Search Engine Land Source
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After launching podcasts in Google Play Music on Monday, Google is now making it possible to listen to podcasts directly in its Android app. According to the announcement, listeners can choose from thousands of podcasts, including Serial, This American Life, Hidden Brain, Fresh Air and Radiolab. To try it out, search for a podcast and you’ll see three recent episodes, a play button for each, and an option to see more episodes.Google Inside Search Blog Google says its in-app podcast function includes play, pause, rewind and fast-forward controls. Once a podcast is playing, users can browse the web, or turn off their screen, while listening. Google noted available podcasts can be accessed globally in English. The post Serial fans rejoice — You can now listen to podcasts directly in Google app on Android appeared first on Search Engine Land. Search Engine Land Source
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Serial fans rejoice — You can now listen to podcasts directly in Google app on AndroidApr 20, 2016 by Amy Gesenhues Google says users can pick from thousands of podcasts, including Serial, This American Life, Fresh Air and Radiolab. Google makes 2 ad updates that will affect local search marketersApr 20, 2016 by Ginny Marvin Ads now appear in Local Finder results, plus ads display differently in Google Maps. Brand bidding & PPC optimization: effective bidding techniques (part 7 of 8)Apr 20, 2016 by Lori Weiman How do you deal with a rival trying to steal a SERP spot where your brand belongs? In part 7 of her 8-part series on brand bidding, Lori Weiman shows some examples of companies who are doing it right. Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing: How to succeed with Search Engine Land Source
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Today’s marketers contribute more than ever to sales and the bottom line. With so many new marketing technologies emerging every day, how do you know which are essential to your role? And how do you ensure the data you collect has the greatest impact? Read this e-book from Vision Critical and discover how marketing technology solutions have evolved into a powerful revenue-generating tool and a critical competitive advantage for high-performing companies. In this e-book, you’ll learn: which martech solutions will help you excel in your role; which companies are leading the industry and why; and why customer intelligence is key to a successful marketing program. Visit Digital Marketing Depot to download “The Enterprise Guide to Marketing Technology.” The post Learn how to optimize your martech stack with “The Enterprise Guide to Marketing Technology” appeared first on Search Engine Land. Search Engine Land Source
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If there’s one theme to be taken from Merkle’s Q1 Digital Marketing Report, it’s that Google is miles ahead of Bing and Yahoo in driving and monetizing mobile search traffic. Driven almost entirely by Google, mobile paid search continues to grow, with smartphone click share rising from 33 percent in Q4 2015 to 39 percent in Q1 2016 overall. On Google, 57 percent of paid search clicks came from mobile in Q1. Overall, desktop paid search clicks were flat and tablet clicks were off five percent year over year, compared to 101-percent growth for smartphone clicks. Google paid search saw solid growth in Q1 among Merkle’s client base, with spend rising 25 percent year over year as click volume increased 33 percent. Overall, CPCs fell six percent as mobile click share continued to rise. Non-brand search ad clicks grew 42 percent, and spend on non-brand keywords rose 24 percent, the highest growth rate seen in six quarters. Combined spend across Bing Ads and Yahoo Gemini fell Search Engine Land Source
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Now you can capture Order IDs to mitigate double-conversion counting in AdWordsApr 19, 2016 by Ginny Marvin Filter out repeat visits to a conversion page from the same device with an update to the AdWords conversion tag. Forecast says SEO-related spending will be worth $80 billion by 2020Apr 19, 2016 by Greg Sterling Report from Borrell Associates argues “marketing services” spending in US is much larger than advertising. Thinking smarter: Take your SEO work to the next levelApr 19, 2016 by Brian Harnish Columnist Brian Harnish explains how you can streamline your workload and improve client relations through education, planning and communication. How to check if you’ve screwed up your AdWords accountApr 19, 2016 by Daniel Gilbert Former Googler Daniel Gilbert shares an AdWords Script which will scan your account to identify some of the most common AdWords mistakes. As search changes, Search Engine Land Source
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After launching Shopping campaigns in the US in July, Bing extended product ads to the UK and Australia with a beta test of Shopping Campaigns the following month. Now, Shopping Campaigns are fully rolled out in the UK. Shopping campaigns in Bing reflect the campaign structure for product listing ads that Google introduced in 2013 and made available globally in early 2014. Currently, Bing Shopping campaigns are available in the US, the UK, Australia, France, and most recently, in Germany. Shopping campaigns can be built from scratch in Bing Ads or imported from AdWords. The post Bing Shopping Campaigns now out of beta in UK appeared first on Search Engine Land. Search Engine Land Source
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Super early bird rates go up end of day Saturday. Register today and lock in the lowest rates for SocialPro. The post SocialPro rates increase Saturday. Save $300! appeared first on Search Engine Land. Search Engine Land Source
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 10 big changes with search engines over my 20 years of covering themApr 17, 2016 by Danny Sullivan Search Engine Land founding editor Danny Sullivan looks at how search has changed over the two decades he’s been writing about it. Yes, AdWords Report Editor now supports label columnsApr 18, 2016 by Ginny Marvin Labels columns are now supported at all account levels. Google Toolbar PageRank officially goes darkApr 18, 2016 by Barry Schwartz A month or so after Google told us they would be removing the 1-to-10 PageRank scores from their toolbar feeds, they removed it this past Friday. Bing Shopping Campaigns now out of beta in UKApr 18, 2016 by Ginny Marvin Rollout marks the first market outside of the US to offer full Bing Shopping campaigns support. Ask and you shall receive: The Humanization of SearchApr 18, 2016 by Sponsored Content: Search Engine Land Source
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Today is my 20th anniversary of covering search and search engines. To mark the occasion, I wanted to reflect on some of the big changes that I’ve seen over the past two decades of covering the space. 1. The search revolution Chances are, the first resource you turn to if you have a question about something is a search engine, whether it be Google, Siri, Bing, Yelp, others or a combination of services. This simple act, that you likely don’t think twice about, was a highly revolutionary change to how people sought information. Before popular consumer-focused search engines emerged just over 20 years ago, people got answers the same way they had for hundreds and thousands of years: largely by asking other people. If you needed an answer, you turned to people like a teacher, a professional, a best friend or a librarian. Sure, there were also tools to use: libraries, library catalogs, yellow pages and professional databases like LexisNexis. But for most people, getting an Search Engine Land Source
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Why does Yellow Pages create so much waste?! Below is the offensive image — look away if you must! If you spent money with Yellow Pages last year and got nothing, then contact me. More about the Dallas SEO Geek: Dallas SEO Geek About.me Dallas Office Approximate Transcription: Hello, David Hood here, the Dallas SEO […] Dallas SEO Geek source article
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Now, when your search query has local intent, and it brings up the “3-pack” or “local pack” in the Google search results, Google may offer you additional search filters for that query. For example, when I search for [la bella], Google offers me additional filters to show results “within 5 miles,” or “open now,” or “top rated,” or even more. Others, depending on the searcher’s location, may see “italian,” “pizza” and other options. The search filters on the local pack offer the searcher new dynamic filters based on the searcher, the query and their location. Here is a screen shot from my iPhone showing the filter bubbles below the map but above the listings: The post Google local results get additional search filters on mobile appeared first on Search Engine Land. Search Engine Land Source
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Google is building out its home service ad offerings. The ads are now available to electricians and HVAC service providers. The local home service ad product rolled out to the San Francisco Bay area last July. The ads typically show three providers with ratings, phone number and a call to action to send a request. Users looking for a plumber, locksmith — and now electrician or HVAC provider — can send a contact request to up to three providers through the Google form. After going through an application and background check process, providers can set up their ad listings in AdWords Express. Google also announced home service ads are now available in Sacramento. The post Google opens home service ads to HVAC services and electricians appeared first on Search Engine Land. Search Engine Land Source
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google opens home service ads to HVAC services and electricians Apr 15, 2016 by Ginny Marvin The local ad product is also now available in Sacramento, CA. Google local results get additional search filters on mobile Apr 15, 2016 by Barry Schwartz Google shows additional search filters for the local pack based on the searcher’s location and history. 10 ways link building has changed over the last 10 years Apr 15, 2016 by Jayson DeMers Though white-hat tactics have changed over the years, link building remains one of the most important elements of SEO. Columnist Jayson DeMers takes a look back at the evolution of link building. Search in Pics: Real-life keyword spam, alphorns at Google & more Apr 15, 2016 by Barry Schwartz In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search Search Engine Land Source
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YouTube Search Engine Optimization Tips 2016 YouTube Search Engine Optimization Tips 2016 Get INSTANT Page 1 Rankings HERE: http://Page1Method.com Video optimization refers to a set of technologies used by mobile service providers to improve consumer viewing experience by reducing video start times or re-buffering events. The process also aims to reduce the amount of network bandwidth consumed by video sessions.[1] While optimization technology can be applied to videos played on a variety of media-consuming devices, the costliness of mobile streaming and increase in mobile video viewers has created a very high demand for optimization solutions among mobile service providers.[2] When streaming over-the-top (OTT) content and video on demand, systems do not typically recognize the specific size, type, and viewing rate of the video being streamed. Video sessions, regardless of the rate of views, are each granted the same amount of bandwidth. This bottlenecking of content results in longer buffering time and poor viewing quality.[3] Some solutions, such as upLynk and Skyfire’s Rocket Optimizer, attempt to resolve this issue by using cloud-based solutions to adapt and optimize over-the-top content. Adaptive bitrate (ABR) video streaming technology was implemented to solve some of the challenges with streaming high bitrate videos. Videos streamed using traditional formats such as progressive download and RTSP have a common challenge; any given video must be encoded at a specific target bitrate (e.g., 500 kbps) – and that is the bitrate regardless of the access network over which it is delivered. If the chosen target bitrate is too high, the video will not be delivered smoothly over lower-speed networks and there will be slow start times and re-buffering throughout the video. Even on fast networks like LTE 4G, slow start times and re-buffering will occur during times of congestion or high network utilization. If the chosen bitrate is low, on the other hand, the video quality will be lower – thereby reducing the customer’s quality of experience. There are a number of ways of dealing with these challenges. One way is to take the YouTube approach. YouTube uses HTTP progressive download, and makes multiple versions of the video available at different resolutions and bitrates. Users themselves can then select the quality / bitrate that works best for them. If stalling or rebuffering occur, then can select the next lower resolution and continue viewing the video. Adaptive bitrate effectively automates these resolution / quality adjustments on behalf of the user. Each ABR video is encoded at multiple bitrates, each broken into “chunks” of varying lengths (e.g., Apple’s HTTP Live Streaming generally uses 10s chunks). If network bandwidth is insufficient to deliver the video at this bitrate, the client will request the next “chunk” to be at a lower bitrate; quality of video will be reduced, but re-buffering will be avoided. Conversely, if the network can deliver at higher than the current bitrate, the client will request the next chunk to be at a higher bitrate, and quality will increase Subscribe Channel : https://www.youtube.com/channel/UCr5k7IQdEep0JsXfbggH5Lg YouTube Search Engine Optimization Tips 2016
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Back when I wrote the article, “Why Everyone Should Be Moving To HTTP/2,” it was meant to bring awareness to an awesome protocol upgrade that I thought was an easy win to make a website faster. Since then, I have spoken to hundreds of business owners and SEOs about upgrading, performed dozens of upgrades and troubleshot dozens more. I have realized that there is still one big hurdle for both business owners and SEOs: HTTPS. The gotcha moment with HTTP/2 is that most browsers only support this new protocol over a secure connection, which means you have to migrate your website to HTTPS. It shouldn’t come as a shock to anyone that Google and many others want the web to be more secure. Google had their HTTPS everywhere campaign, they announced HTTPS as a ranking signal, and they have started indexing secure pages over unsecured pages. They even have their own guide, “Securing Your Website With HTTPS,” which I encourage Search Engine Land Source
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: HTTP to HTTPS: An SEO’s guide to securing a websiteApr 14, 2016 by Patrick Stox Despite the numerous benefits of switching to HTTPS, many SEOs and website owners have not done so. For those feeling intimidated by the prospect of switching to HTTPS, columnist Patrick Stox breaks down the process. How I use my marketing technology stack (SEO edition)Apr 14, 2016 by Michael Shearer What does your SEO technology stack look like? Columnist Michael Shearer walks through the tools he uses from keyword research to content creation to link-building outreach. Google testing green “Ad” labels in UKApr 14, 2016 by Ginny Marvin Many users in the UK report seeing the green icons in UK SERPs. Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing: Inside the making of Taco Bell’s artifically intelligent, drunk-tolerant TacoBot The week when digital marketing entered Search Engine Land Source
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Taking a page from Google, Apple is reportedly building a paid-search-style ad product for its App Store. According to Bloomberg, Apple “has constructed a secret team to explore changes to the App Store, including a new strategy for charging developers to have their apps more prominently displayed.” Bloomberg says that there are roughly 100 employees working on it. Some of the engineers on the project are from Apple’s iAd unit, which has substantially scaled down over the past year or so. Given app discovery challenges, I would expect an auction for prominent placement to be both popular and lucrative for Apple (provided Apple does a good job with it). When the App Store store launched in July 2008 there were only 552 apps. Today there are more than 1.5 million, creating a significant visibility/discovery problem for publishers and developers. A substantial chunk of mobile ad revenue is still tied to app promotion. Facebook has been particularly successful with app-download ads. Assuming Search Engine Land Source
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SEO.cc – Image Alt Tags – Organic Search Engine Optimization – SEO.cc Now we are going to look at your website images. The images of your website should be placed in the correct folder to assign them to the search engines so they pick up in Google Images, Google Pictures, Yahoo Images, MSN image areas. So, you want make sure that your files are organized appropriately. Going to go back to the SEO.cc example, lets just say www.seo.cc and I’m placing the logo. I’m going to put images/seologo.gif. Now, the key here is that Ive placed for the search engines to go directly into the images folder. Now, for the seologo.gif, what we are actually going to do is assign an alt tag so the search engine can read the image or place words in place of the image in case the image does not appear. The alt tag will be written as follows, and at the end of the image source you can put alt=seo logo. This is going to allow you when you rollover with the mouse, for seo logo to actually appear and for it to be relevant and linked to seo logo and when somebody is searching on the search engine itself, you’ll have the keywords embedded in both the file name and also the alt tag itself. This is the proper way to organize your images and also be sure to assign names to your images so there not just placed as seopic12.gif. You would actually want it to be assigned a proper name. You also want an alt tag that reflects the file name. Info on our website about SEO: http://ift.tt/23xo1S9 Check out our Blog for even more great information: http://www.seo.cc/blog Follow us on Twitter! http://twitter.com/seocc Questions? Contact us: http://ift.tt/1p0s06L
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Removing the ads from the right rail of Google search results pages was a long time coming (well, a long time for digital). An eye-mapping study from last year showed that people have gone from viewing the SERPs in an “F” pattern to doing a quick vertical scan down the left side, mostly ignoring the ads on the right side. People are also scanning the page faster by taking only eight or nine seconds to click, down from 14 to 15 seconds in the 2005 study. It only makes sense that Google would eventually react to how searchers are adapting to the line of links they are used to by taking away the right bar. This is also further evidence of Google’s continued gravitation toward being a mobile-first search engine, since the right column of ads was not visible on mobile search. While I understand why SEO professionals might worry, I don’t think the recent move to showing up to four ads above organic results will have Search Engine Land Source
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Make no bones about it: Link building is essential to the success of your site. In addition to being a ranking factor for search engines, inbound links can bring visitors to your site who might not otherwise have found you. Hence, inbound links can be both a direct and indirect source of web traffic. But, as anyone who has drunk a little too much whiskey will know, you can have too much of a good thing. There’s a fine line between having a good link profile and getting slapped with a penalty. That’s why checking your link profile can save your site — and help you to stay on track for link-building success. Read on and find out just how to do it… What is a link profile? When we in the SEO community talk about a site’s link profile, we are generally referring to the inbound links pointing to your site, as well as the characteristics of those links. According to Mark Jackson, in addition to the total number of inbound links, your Search Engine Land Source
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google displaying gas prices in the local 3-packApr 13, 2016 by Barry Schwartz Now you can get the prices for filling up your tank in the Google results when searching for gas. How checking your link profile can save your siteApr 13, 2016 by Pratik Dholakiya Inbound links are crucial to your SEO success, but Pratik Dholakiya reminds us that if we aren’t vigilant, toxic backlinks can lead to ranking penalties. How to adjust SEO strategy to Google’s new SERP ad layoutApr 13, 2016 by Dan Bagby Google’s recent changes to their search results pages threw paid search marketers for a loop, but what about organic search practitioners? Columnist Dan Bagby discusses the impact on SEO. A script to set recurring monthly budgets in AdWordsApr 13, 2016 by Frederick Vallaeys Columnist Frederick Vallaeys shares a modified version of Google’s flexible budgets script Search Engine Land Source
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Link acquisition is always changing. Tactics, perceptions, and even the way search engines evaluate links are continuously evolving. Because of the ever-changing nature of link building, it’s always interesting to examine the state of the industry. Recently, my colleague Nicholas Chimonas partnered with Moz and Credo to conduct a link-building industry survey. Nicholas detailed his process and the results from the survey in an excellent post on Moz. I want to cover some of the key takeaways from this survey and offer my own insight and opinions on the current state and future of link building. Here are some quick, high-level stats on the survey participants: 435 people participated in the survey. Most work at agencies (42 percent) or are in-house employees (27 percent). The majority work at companies with 1–50 employees (65 percent). A large portion work alone (33 percent) or in teams of two to five people (47 percent), with varying structures. Most spend 1–25 percent (36 percent) or 26–50 percent (34 percent) of their time/work Search Engine Land Source
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We hear from three kinds of social media marketers: social media paid advertising specialists; organic (earned/owned) social specialists; and those responsible for both. Marketing Land’s SocialPro is for you, regardless of which description best fits you. SocialPro features sessions jam-packed with paid social tactics, organic social best practices and solutions to thorny issues shared by all social media marketing pros, like conversion optimization, analytics and attribution. Learn more about the program that’s right for you: Lowest rates end next week Don’t miss your only opportunity this year to join the editors of Marketing Land and the super-talented group of speakers from brands and agencies that will participate in SocialPro. Register now and get the the lowest rates available. You save $300 off on-site prices by registering before next Saturday, April 23. — The SocialPro Conference Team P.S. Bringing your colleagues has its perks! Learn how you can score 10%–20% off with team rates. The post Social advertising? Earned/owned social? Get the latest tactics at SocialPro. appeared first on Search Engine Land. Search Engine Land Source
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s manual action penalty this weekend was over free product reviews Apr 12, 2016 by Barry Schwartz The mass Google manual actions for outbound links was related to the warning Google gave a few weeks ago around bloggers giving links in exchange for free products or services. Study: Sales, keywords & fulfillment correlate with Amazon search rankings Apr 12, 2016 by Greg Finn Unlike traditional search engine Amazon search places a premium on products that sell. See what factors correlate the most with high rankings thanks to a new study from Ripen eCommerce. Google now blocks searchers from sites with deceptive download buttons Apr 12, 2016 by Barry Schwartz Google is now serving a big red warning to searchers before they go to websites with deceptive download buttons. Google adds Featured Snippets to 10 new European locales Apr 12, 2016 by Barry Schwartz Google expands featured Search Engine Land Source
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I have been noticing a lot of Google Answer Boxes showing up for queries with local intent these days. My recent post, Are You Doing Local Answers SEO? pointed out this fantastic result HomeAdvisor is getting for “replace furnace” queries: When clients get these local answer boxes, they often perform significantly better than regular #1 organic listings. In our opinion, these seem to be driven primarily by the following factors: Domain/page authority Text that appears to answer the query Easy-to-understand page structures (broken up into sections that target specific queries, tables, prices and so on). Schema is not necessary here, but it helps. For more of a deep dive on how these work, see Mark Traphagen’s excellent summary of last year’s SMX West panel on The Growth of Answers SEO. But I am not here to talk about how great answer boxes are. I am here to talk about this result that recently popped up for “university of illinois apartments”: At first glance, you might think this was Search Engine Land Source
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Don’t trust Google to structure your local dataApr 11, 2016 by Andrew Shotland As Google increasingly incorporates direct answers and other types of featured snippets into search results pages, columnist Andrew Shotland points out that businesses may want to get smarter about marking up their pages. Mississippi attorney general’s “conspiracy to censor the internet” back on as appeals court rules against GoogleApr 11, 2016 by Greg Sterling Google had alleged the Motion Picture Association of America was using Mississippi attorney general’s action as a tool of its private interests in content takedowns. The evolution of SEOApr 11, 2016 by Winston Burton Columnist Winston Burton reflects on how search engine optimization (SEO) has changed over the years. Where might things go from here? Google penalizes sites for unnatural outbound linkingApr 11, 2016 by Barry Schwartz Check your Google Search Console message center. Search Engine Land Source
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SMX Advanced rates increase Saturday. Register now for the lowest rates. Here’s what’s in store: 30+ sessions, keynotes and workshops featuring results-producing strategy and tactics on paid search, SEO, analytics, mobile and social media; panel discussions, single-speaker TED-style presentations and interactive Q&A sessions that solve the search marketing challenges you’re confronting and inspire you with new ideas; and networking events where you’ll share experiences with like-minded colleagues and industry thought leaders. You’ll be satisfied. We guarantee it. Register now and save: $500 on All Access conference passes; $800 when you add a workshop (see the full workshop descriptions here); and 10%–20% when you bring colleagues and take advantage of our team rates. Hurry! Rates increase end of day Saturday. Register today! — The SMX Advanced Team P.S. Have additional questions? Check out our FAQ page, email registration@searchmarketingexpo.com, or call (877) 242-5242, Monday-Friday 9 a.m.– 5 p.m. ET. The post Act now: SMX Advanced super early bird rates expire this Saturday appeared first on Search Engine Land. Search Engine Land Source
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Despite being a competitive market for SEO Services, I’ve had good success making Attorneys a lot of money by driving their target markets to their doors via Organic Traffic. Do you want more clients for your law firm? Submit a discovery form today to get a FREE SEO Analysis and Recommendations. Ranking in Google’s Maps […] Dallas SEO Geek source article
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Data visualization is one of the most powerful tools available if you want to explore and understand your data, whether it’s on a small scale or at a scale which qualifies it as “big data.” In this post, I wanted to run through some of the fundamental elements of data visualization and illustrate why these concepts start to reveal insight once combined. I’ll use a very simple set of data with some fairly logical conclusions in order to focus on the effect of different techniques, avoiding adding any unnecessary complexity. A simple scatter plot example For the purpose of this post, let’s consider a scatter plot approach for a modest set of AdWords keyword data. My fictional dataset consists of data for ~700 keywords for a period of one month, with fields reflecting cost, clicks, conversion and revenue metrics. As a starting point, let’s plot the cost per click (CPC) vs. the revenue per click (RPC), represented on the x and y axis respectively: All very Search Engine Land Source
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In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google cafe HTML menu: Source: Google+ Google Store on-site store: Source: Twitter Googlers wearing masks at work: Source: Google+ #GoogleSocial party – break the internet: Source: Twitter Google Cardboard business card: Source: Google+ The post Search in Pics: Googler in trunk mask, cafe menu in HTML & Cardboard business cards appeared first on Search Engine Land. Search Engine Land Source
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Visual analysis of AdWords data: a primer Apr 8, 2016 by David Fothergill Columnist David Fothergill shows how data visualization can unlock insights about AdWords performance you may not have gleaned otherwise. Search in Pics: Googler in trunk mask, cafe menu in HTML & Cardboard business cards Apr 8, 2016 by Barry Schwartz In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google cafe HTML menu: Source: Google+ Google Store on-site store: Source: Twitter Googlers wearing masks at […] Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing: Facebook rolling out new mobile search filters on iOS What they don’t tell you about SEO Taboola will now be packaged with Disqus Facebook Search Engine Land Source
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Learn SEO: Use google stop words for search engine optimization. J.R. Fisher Learn SEO: J.R. Fisher – google stop words for search engine optimization. Google “stop words” can help you with search engine optimization with SEO tricks of what “stop words” you should leave out of your titles and how you can use “stop words” for web site SEO and search engine optimization. You can also download all of the “stop words” by clicking the link below: Click here to get a list of Google “stop words” http://ift.tt/1S7Yr0Q www.jrfisher.com http://ift.tt/1xNsXRO Join our facebook group for more ideas: http://ift.tt/1S7Yr0S Click here to get the free ebook series http://ift.tt/1b62kzf Online business: Successful entrepreneur reveals how ti start an online business. Get this FREE 7 ebook series that walks you through each step to start your online business. If you already have a business you can use this course to promote your business online. Click the link below to get this free course valued at 00! Go Ahead – Stalk Us! • Website – http://www.jrfisher.com • Website – http://ift.tt/1xNsXRO • Facebook – http://ift.tt/1S7YpWA • Facebook – http://ift.tt/1SVkvIQ • Twitter – https://twitter.com/survivalcave • Subscribe For More Videos – http://www.youtube.com/subscription_center?add_user=jrfishertraining • Survivalcave Inc. • Phone: 800-719-7650
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Google just released an updated version of their Google My Business app for iOS. The biggest new feature is the ability of business owners to change their hours of operation temporarily for a holiday or special event directly in the app. In the past, you were able to manage these special hours via the Google My Business web portal and/or via uploading a spreadsheet with special hours. Other new features in the iOS app include: a drag-and-drop menu to change your primary business category and phone number; a quick and easy way to mark whether or not your business is permanently closed; and new support for landscape mode in the app. I personally updated my app, and when I try to open it, it freezes out and won’t let me in. There may be a bug with this update, and we’ve reached out to Google to confirm. The post Google My Business iOS app now lets business owners manage holiday & special hours appeared Search Engine Land Source
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According to a report from TechCrunch, Microsoft has partnered with the programming community website HankerRank to bring code snippets into Bing’s search results. TechCrunch says the partnership makes it possible not only to locate code quickly via search, but also edit and execute code right from the search results page. Search for something like “string concat C#” or a similar question and Bing will pop up the editor for you. Using the widget, you can also switch to other languages as well. Depending on the algorithm you’re looking for, the options here include C, C++, C#, Python, PHP, and Java.TechCrunch HackerRanker co-founder Vivek Ravisankar told TechCrunch that Bing search results will return more than 80 code snippets based on the most commonly searched terms. Marcelo De Barros, Bing’s group engineering manager for UX features and shared tools, also spoke to TechCrunch, calling the new search feature a “Rosetta-stone model for programming languages.” “In addition to learning how a certain algorithm/code is Search Engine Land Source
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Microsoft partners with HackerRank to deliver executable code in Bing search Apr 7, 2016 by Amy Gesenhues Bing’s group engineering manager for UX features and shared tools calls the new feature a Rosetta-stone model for programming languages. Google My Business iOS app now lets business owners manage holiday & special hours Apr 7, 2016 by Barry Schwartz Google has updated the iOS version of their Google My Business app to let you set holiday hours, but the app seems to have frozen for me. Searchmetrics now shows where your app appears in App Packs Apr 7, 2016 by Barry Levine Also new: rankings for app ads, unique keywords on a page, and the release of the Visibility Guard to protect against errors affecting ranking Keyword research: a key element of SEO & content marketing Apr 7, 2016 by Trond Lyngbø Many business owners see SEO and Search Engine Land Source
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Мастер веб-дизайна #4: Open Source Web Design (Inkscape + Gimp) Полезно? Жми – https://goo.gl/o1TVqF Смотрите готовый результат на странице урока. Страница урока: http://ift.tt/23lcl1q Всем привет, друзья! Сегодня мы создадим современный и легкий дизайн сайта, используя только свободное программное обеспечение. Для работы с растровой графикой используем GIMP, для создания макета будем использовать Inkscape. Реклама на канале: https://goo.gl/ROl4q3 Группа Вконтакте: http://ift.tt/1hImjre Twitter: https://twitter.com/agragregra Если у вас возникло желание отблагодарить автора проекта, буду рад вашей поддержке: Яндекс.Кошелек: 41001749341147 WebMoney: R187989834028, Z609987881271 MasterCard: 639002319018122736 PayPal: asklimanov@gmail.com
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Google is finally bringing some functional heft to the Products tab. Managers will now find “Product status” and “Effective max CPC” columns in the Products tab in AdWords. The Products status column (You can add it from the Columns drop-down) will let you know if a specific product is ready to serve, disapproved, excluded or out of stock. With the new Effective max CPC column, you can make bid adjustments right from the Products tab on individual products within your product groups. Speaking of product groups, in the Products groups tab, new inventory status columns are now available. See percentages and totals for products ready to serve, active, approved and total submitted products. This will save you some time, since you won’t have to dig into Merchant Center. And in another bit of a bonus for Shopping campaigns managers, Google has also added more Shopping info in AdWords Report Editor. You can now see attributes like brand or product type for Shopping campaigns and build Search Engine Land Source
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For 10 years, search marketers have purchased every ticket available for SMX Advanced. Don’t miss your only opportunity this year to attend! SMX Advanced is unique. Sessions are fast-paced, Q&A-packed and don’t slow down to cover the basics. We dive deep into the thorny challenges SEO and SEM pros like you overcome every day. You’ll leave SMX Advanced with actionable takeaways from sessions including: Google Tag Manager Can Do WHAT? Dive into the powerful functionality of Google Tag Manager to drive your SEO efforts and improve business decisions. Your Mobile PPC Sucks (But It Doesn’t Have To!): Learn how to make mobile SEM perform as well as desktop. Lies, Damned Lies, & Search Marketing Statistics: Improve your testing and measurement efforts with real-life case studies so you can assert with confidence that your SEO and SEM campaigns are working. AMP: Above and Beyond: Discover how adopting Accelerated Mobile Pages (AMPs) is delivering some serious boosts in search rankings. See the agenda for the complete lineup Search Engine Land Source
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Feed your search marketing obsession at SMX AdvancedApr 6, 2016 by Search Engine Land For 10 years, search marketers have purchased every ticket available for SMX Advanced. Don’t miss your only opportunity this year to attend! SMX Advanced is unique. Sessions are fast-paced, Q&A-packed and don’t slow down to cover the basics. We dive deep into the thorny challenges SEO and SEM pros like you overcome every day. You’ll […] Google makes AdWords Products tab more useful for Shopping campaignsApr 6, 2016 by Ginny Marvin In addition to new Products columns, inventory data comes to the Products group tab, and Reports Editor gets Shopping attributes. Seeking investments from Microsoft & Amazon, HERE’s owners signal intent to compete aggressively with Google MapsApr 6, 2016 by Greg Sterling Carmaker consortium seeks additional funds, resources to further develop and grow the mapping platform. How Search Engine Land Source
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How to add SEO to LinkedIn (Search Engine Optimization) This brief video will show you some of the tricks to optimizing your LinkedIn profile for search engines. SEO applies to both the big engines like Google and the internal LinkedIn search tool, so optimization is important it you want to be found. The points of interest are your headline/title, summary, skills/endorsements, experience, and website links. Lacey teaches social media marketing in workshops in San Luis Obispo and Paso Robles, CA. www.chicadita.com
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Log analysis has evolved to become a fundamental part of technical SEO audits. Server logs allow us to understand how search engine crawlers interact with our website, and analysis of your server logs can lead to actionable SEO insights you might not have gleaned otherwise. First: Choosing your tools Many tools are available to help with a server log analysis, and which one is right for you will depend on your technical knowledge and resources. There are three types of log file analysis tools that you will want to consider (unless you’re doing it from the command line, which I wouldn’t recommend if you don’t already have experience with it): Excel If you know your way around Excel — if creating pivot tables and using VLOOKUP is second nature to you — you might want to give Excel a go by following the steps shown in this guide by BuiltVisible. It’s important to note, too, that even if you use one of the other tool options, at some point you will need to export the data Search Engine Land Source
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In an advertising world where tracking matters more than ever — where understanding our consumers and knowing exactly how to reach and target them is top of mind — dark search and social can be terrifying to marketers. Getting past this fear and understanding the data behind “dark” is exactly what Marshall Simmonds tackled in his recent SMX West session on “Dark Search, Dark Social & Everything In-Between.” An industry leader since 1997, Simmonds is no stranger to deciphering search data. During his tenure as Chief Search Strategist for About.com, he was responsible for building the brand into the most successful content network on the internet. When About.com was acquired by The New York Times, Simmonds remained in the position, responsible for search strategy and exposure for NYTimes.com, Boston.com, IHT.com and About.com. Now he spends his days leading the team at Define Media Group, an SEO company that specializes in enterprise search marketing and strategic audience development. As head of social at MMI Agency, I was Search Engine Land Source
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Dark search, dark social & everything in betweenApr 5, 2016 by Maggie Malek Certain types of web traffic do not pass referral information on to our analytics programs, making it difficult to properly track these visits. Contributor Maggie Malek recaps a session from SMX West detailing how to handle this “dark” web traffic. 7 fundamental technical SEO questions to answer with a log analysis (and how to easily do it)Apr 5, 2016 by Aleyda Solis According to columnist Aleyda Solis, a thorough analysis of your server logs can help uncover SEO insights you might not have gleaned otherwise. DuckDuckGo showing instant answers for MLB scores & schedules via Bleacher ReportApr 5, 2016 by Amy Gesenhues The privacy search engine announced in a tweet that it was #OpeningDay for Bleacher Report instant answers. Google tests displaying review snippets in the local Search Engine Land Source
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