Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Maps now with keyboard based navigation controls Apr 28, 2016 by Barry Schwartz Pan, zoom and find businesses on Google Maps without touching your mouse. How to help your sales team close more paid search leads Apr 28, 2016 by Jacob Baadsgaard Acquiring tons of leads through paid search is great, but columnist Jacob Baadsgaard cautions that your sales team’s ability to convert those leads can make or break your campaign ROI. Learn how to improve conversions from your PPC leads. Google Shopping ads so hot right now: the meteoric rise of PLAs Apr 28, 2016 by Andy Taylor For retailers, Product Listing Ads are the height of fashion! Columnist Andy Taylor explores the growth of this ad format and discusses how search advertisers can take advantage of this trend. Is your brand prepared for voice search? 3 steps to get the conversation Search Engine Land Source
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