Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google testing purple “Ad” label in MapsApr 25, 2016 by Ginny Marvin The ad label matches the advertiser’s pin on the map. Five reasons why GTIN should be your new favorite Google Shopping acronymApr 25, 2016 by Matt Lawson Global Trade Item Numbers are an often overlooked aspect of Google Shopping ads. Columnist and Googler Matt Lawson explains why you need to take them seriously. The complicated local path to purchase: 7 marketing tasks to do yourself and 7 to outsourceApr 25, 2016 by Wesley Young Consumers weave their way through more media and platforms than ever before to find local information, making marketing to them more complicated. Columnist Wesley Young recommends which marketing tasks can be DIY and which should be outsourced by local businesses. William Shakespeare Google Doodle celebrates iconic writer & England’s St. George DayApr 23, 2016 by Search Engine Land Source
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