Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Serial fans rejoice — You can now listen to podcasts directly in Google app on AndroidApr 20, 2016 by Amy Gesenhues Google says users can pick from thousands of podcasts, including Serial, This American Life, Fresh Air and Radiolab. Google makes 2 ad updates that will affect local search marketersApr 20, 2016 by Ginny Marvin Ads now appear in Local Finder results, plus ads display differently in Google Maps. Brand bidding & PPC optimization: effective bidding techniques (part 7 of 8)Apr 20, 2016 by Lori Weiman How do you deal with a rival trying to steal a SERP spot where your brand belongs? In part 7 of her 8-part series on brand bidding, Lori Weiman shows some examples of companies who are doing it right. Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing: How to succeed with Search Engine Land Source
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