Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google opens home service ads to HVAC services and electricians Apr 15, 2016 by Ginny Marvin The local ad product is also now available in Sacramento, CA. Google local results get additional search filters on mobile Apr 15, 2016 by Barry Schwartz Google shows additional search filters for the local pack based on the searcher’s location and history. 10 ways link building has changed over the last 10 years Apr 15, 2016 by Jayson DeMers Though white-hat tactics have changed over the years, link building remains one of the most important elements of SEO. Columnist Jayson DeMers takes a look back at the evolution of link building. Search in Pics: Real-life keyword spam, alphorns at Google & more Apr 15, 2016 by Barry Schwartz In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search Search Engine Land Source
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