Last month, Google teased a new look for AdWords. The company has said it will be working on redesigning the user interface over the next year or so. Throughout the process, Google will be reaching out to all types of advertisers — from local businesses to large agencies — to get feedback on proposed changes. In that spirit, Search Engine Land reached out to paid search marketers to get their top wishes for the new AdWords UI. Generally, marketers we spoke to said they are pretty satisfied with the existing UI (considering how it stacks up against the UIs of newer ad platforms) but are optimistic about the update. “Overall, I’m happy with the current design, but admit it’s become unwieldy as the years have gone on and more has been added. I can’t wait to see what they come up with!” says Melissa Mackey of Gyro. Unwieldy, difficult to find what you’re looking for, confusing to set up certain types of campaigns — these were Search Engine Land Source
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