With relaunch Jelly makes another run at Q&A-style “social search”

With a pledge to bring “humanity” back to search, Jelly has relaunched. The Q&A app, or social-search engine if you prefer, originally launched in 2014 and met with limited adoption. Following a refresh and work under the hood, the site/app has returned and is being reintroduced. The simple idea that resides at the heart of Jelly, as well as many similar efforts that came before, is the notion that people can do a better job of answering questions than a search engine. Despite the logic and coherence of this thesis, nobody has yet pulled it off. That includes a long list of companies and startups, including: Yahoo Answers, Answers.com, Askville (Amazon), ChaCha, Facebook Questions, Keen, Rewarder, Quora and Vark (bought by Google). Jelly founder (and Twitter co-founder) Biz Stone sees Jelly as the marriage of technology and human altruism. He also believes that Jelly can be more efficient than search: The average person likely has several if not a dozen Search Engine Land Source

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