Improve internal linking for SEO: Calculate Internal PageRank

Your site architecture — the way you structure and organize internal links (e.g., a link to the About Us section of your website from your main navigation) — plays a vital role in how both users and search engines are able to navigate your website, ultimately impacting your website’s rankings. Modern search engines use links to crawl the web. The crawlers used by these search engines click on each link that appears on a page — both internal links and external links — and then all the links on each subsequent page, and so on. This allows the search engines to find your pages and rank them in their indices. Search engines such as Google also use the number of links to rank query results, considering each link as a vote of importance for a page (i.e., PageRank). For this reason, the way you link the pages on your website plays a big role in how search engines crawl, understand and rank your site. Search Engine Land Source

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