Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google documents Google My Business local ranking factorsApr 1, 2016 by Barry Schwartz Google’s document on ranking in the local search results has been expanded to include factors like links, articles and directories. Still hanging onto Bing Ads Campaign Analytics? Time to switch to UETApr 1, 2016 by Ginny Marvin Only UET will be supported for conversion tracking by the end of June. Report: search drives 10X more traffic to shopping sites than social mediaApr 1, 2016 by Greg Sterling Search is the single largest traffic driver to websites, according to SimilarWeb’s Global Search Marketing Report 2016. The findings are based on billions of site visits to a global sample of websites and reflect both mobile and desktop traffic. The report is focused on a variety of metrics surrounding paid search. It also shows the […] How to enhance your Search Engine Land Source
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