SearchCap: Google penalties, Google appeals & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Don’t trust Google to structure your local dataApr 11, 2016 by Andrew Shotland As Google increasingly incorporates direct answers and other types of featured snippets into search results pages, columnist Andrew Shotland points out that businesses may want to get smarter about marking up their pages. Mississippi attorney general’s “conspiracy to censor the internet” back on as appeals court rules against GoogleApr 11, 2016 by Greg Sterling Google had alleged the Motion Picture Association of America was using Mississippi attorney general’s action as a tool of its private interests in content takedowns. The evolution of SEOApr 11, 2016 by Winston Burton Columnist Winston Burton reflects on how search engine optimization (SEO) has changed over the years. Where might things go from here? Google penalizes sites for unnatural outbound linkingApr 11, 2016 by Barry Schwartz Check your Google Search Console message center. Search Engine Land Source

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