Don’t trust Google to structure your local data

I have been noticing a lot of Google Answer Boxes showing up for queries with local intent these days. My recent post, Are You Doing Local Answers SEO? pointed out this fantastic result HomeAdvisor is getting for “replace furnace” queries: When clients get these local answer boxes, they often perform significantly better than regular #1 organic listings. In our opinion, these seem to be driven primarily by the following factors: Domain/page authority Text that appears to answer the query Easy-to-understand page structures (broken up into sections that target specific queries, tables, prices and so on). Schema is not necessary here, but it helps. For more of a deep dive on how these work, see Mark Traphagen’s excellent summary of last year’s SMX West panel on The Growth of Answers SEO. But I am not here to talk about how great answer boxes are. I am here to talk about this result that recently popped up for “university of illinois apartments”: At first glance, you might think this was Search Engine Land Source

The post Don’t trust Google to structure your local data appeared first on ocston.org -- Great Info about SEO.