Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Maximizing your mobile impact Apr 29, 2016 by Amy Bishop Search marketers, are you prepared for a mobile world? Columnist Amy Bishop discusses trends and opportunities to help guide your optimization effort and make the most of your mobile experience. Callout and Review extensions now available in Bing Ads Apr 29, 2016 by Ginny Marvin Advertisers can add the extensions at the campaign and ad group levels. The #1 reason why position #1 doesn’t matter Apr 29, 2016 by Rachel Lindteigen As the layout of search engine results pages continues to change and evolve, columnist Rachel Lindteigen notes that being the top result may not be as important as it used to be. Why SEOs should not ignore Bing Webmaster Tools Apr 29, 2016 by Tony Edward Most of us have used Google Search Console, but many SEOs ignore Bing Webmaster Tools. Columnist Tony Edward argues Search Engine Land Source
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