Five reasons why GTIN should be your new favorite Google Shopping acronym

There’s a deadline coming up in the wonderful world of Google Shopping. Third Door Media’s paid media reporter Ginny Marvin talked about it back in February, and you might be seeing some warnings on the Diagnostics tab in Merchant Center. Here’s the deal: If you sell a product that has a Global Trade Item Number (GTIN), you need to include that in your feed by May 16, 2016, or else those items will be disapproved. You’re probably already including some of these, as we’ve required this from 50 brands for more than six months, and many of you have been providing GTINs for most products in your feed for years. But now you need to include it for everything that’s a new brand-name product sold by multiple merchants. Like all of you, I have complicated emotions when it comes to deadlines. They help get things done, but they can also be a pain in the butt. There’s plenty of other stuff Search Engine Land Source

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