Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google adds Merchant Center Feed Rules to make formatting shopping feeds easierApr 27, 2016 by Ginny Marvin A self-service tool to fix errors, add custom labels and more right in Merchant Center. Searching for searchers: Audiences are the new keywordsApr 27, 2016 by Christi Olson As we continue to shift towards audience-centric marketing, columnist Christi Olson of Bing notes that we can create more effective remarketing campaigns by asking the right questions about our searchers. Copyright bully Getty Images complains to EU that Google coerced it into image searchApr 27, 2016 by Greg Sterling Company says high-res image search results have harmed traffic and revenues. Trend observation: branded PPC ads getting more expensiveApr 27, 2016 by Thomas Stern Have you noticed your brand CPCs increasingly lately? It’s not just you. Columnist Thomas Stern shares data which suggest that branded terms have Search Engine Land Source
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