Dark search, dark social & everything in between

In an advertising world where tracking matters more than ever — where understanding our consumers and knowing exactly how to reach and target them is top of mind — dark search and social can be terrifying to marketers. Getting past this fear and understanding the data behind “dark” is exactly what Marshall Simmonds tackled in his recent SMX West session on “Dark Search, Dark Social & Everything In-Between.” An industry leader since 1997, Simmonds is no stranger to deciphering search data. During his tenure as Chief Search Strategist for About.com, he was responsible for building the brand into the most successful content network on the internet. When About.com was acquired by The New York Times, Simmonds remained in the position, responsible for search strategy and exposure for NYTimes.com, Boston.com, IHT.com and About.com. Now he spends his days leading the team at Define Media Group, an SEO company that specializes in enterprise search marketing and strategic audience development. As head of social at MMI Agency, I was Search Engine Land Source

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