7 fundamental technical SEO questions to answer with a log analysis (and how to easily do it)

Log analysis has evolved to become a fundamental part of technical SEO audits. Server logs allow us to understand how search engine crawlers interact with our website, and analysis of your server logs can lead to actionable SEO insights you might not have gleaned otherwise. First: Choosing your tools Many tools are available to help with a server log analysis, and which one is right for you will depend on your technical knowledge and resources. There are three types of log file analysis tools that you will want to consider (unless you’re doing it from the command line, which I wouldn’t recommend if you don’t already have experience with it): Excel If you know your way around Excel — if creating pivot tables and using VLOOKUP is second nature to you — you might want to give Excel a go by following the steps shown in this guide by BuiltVisible. It’s important to note, too, that even if you use one of the other tool options, at some point you will need to export the data Search Engine Land Source

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